Noah Devereux

Virgin & Strive

📍 London, England, United Kingdom🔄 Updated September 2026💼 12 investments📅 13 years investing🗓 Last invested Jan 2025𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
12
Total investments
4
Early stage
4
Mid stage
2
Late stage
13y
Years active

Portfolio

11 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Advirsory Board Member
Jan 2025
FEBE celebrates the greatest entrepreneurs in Britain, and we are now launching the Growth 100 – an annual list and awards that will shine a light on the finest and fastest-growing privately owned businesses in the country, where the founder or founders are still involved.
Investor
Oct 2021
Oxwash are a Certified B Corporation® 🌱 We exist to permanently eliminate the impact of washing on our planet and us 💧 Oxwash is revolutionising the washing industry. By uniquely combining next-generation cleaning and logistics platforms, Oxwash is closing the loop in inefficient processes in the growing on-demand hospitality and catering industries.
Investor
Oct 2021
We love and invest in category defining consumer brands of tomorrow. Founded and run by the innocent drinks founders. Investments include Oatly, Many Pets, Deliveroo, Papier & Babylon.
Investor/Advisor
Jul 2021
Tu Pack is a purpose-led 3rd party logistics and order fulfilment partner for eco-conscious and boutique fashion, homeware and lifestyle brands. We enable brands to maintain their identity without having to compromise on issues of sustainability, service level and cost. Whether it’s warehouse management like storage, picking & packing orders and inventory services; or applying finishing touches to products such as monogramming, pre-packing kits and bundles, steaming or hanging garments or needing a logistics partner that can support rental and resell offerings, Tu Pack has the facilities to help. The focus areas of our sustainability journey: - Circularity - Minimising our carbon emissions - Being a responsible partner & employer Wherever our clients are on their sustainability journey, they can be rest assured that Tu Pack is a partner that is committed to creating a positive impact on the planet and its people.
Investor
Jun 2021
Area9 Lyceum brings together more than two decades of learning research and advanced computer science in its next-generation learning platforms for K-12, higher education, and corporate education. As a leader in personalized and adaptive learning, as well as comprehensive infrastructure for learning engineering, design, delivery and analytics at scale, Area9 Lyceum enables clients to realize the future of personalized, multidimensional learning: mastery-based learning. A mastery-based approach enables learners to become proficient in the knowledge and skills that are highly relevant to them, their teams, and organizations. The technologies developed by Area9 are used by millions of learners of all ages and by leading organizations and companies around the world.
mid stageEducation
Investor
Apr 2021
The creative industries are broken, we’re here to fix it by helping creators and artists achieve cultural success on their terms. We empower them as the Founders and CEOs of their own businesses in an industry that traditionally sees them as a product. We’ve been in the creative industries since we were young - it all started as a club-night during university. We’ve seen it from all angles and are as passionate about creativity as we always have been. But we’ve become disillusioned with an industry that is one sided and all too often setup purely for financial gain. Having spent the last twelve years as the home for the most unique, ambitious and creative talent on earth, we’ve come to believe deeply that we need to improve how the world enables and rewards what they do. That’s why our team brings together experience from every corner of the creative industries for a dynamic, artist-driven approach to our work. We book tours, launch businesses, create content, release records and build tools that empower artists and creators as entrepreneurs. Then we connect them with brands for authentic campaigns and content. Our commercial model is the best in the industry, allowing artists to retain more ownership than anywhere else. Our roster earns over 300% more than other management, label and publishing deals.
Investor
Jan 2021
The Conduit serves as a home for a diverse community of people passionate about social change. Bringing together social entrepreneurs, investors, creatives, business leaders, policy-makers and civil society, The Conduit acts as a catalytic platform for individuals tackling some of the most pressing challenges facing us today. Through quality content, we aim to stimulate collaboration that accelerates solutions for transformative impact.
Investor
Mar 2020
Sapling was born out of a passion for high-quality spirits combined with love for the natural world. We exist to tackle climate change through supporting regenerative farming, refillable packaging solutions, and planting a tree for every bottle sold. Each tree is fully traceable through a GPS tracker on their website. This gives customers the opportunity to learn about the tree they have planted by purchasing the bottle. We want to turn the sustainability conversation around from an outlook of doom and gloom to one which champions solutions. We give people the chance to plant trees and help the environment by enjoying delicious, quality spirits. All produced in the UK, Sapling is four times distilled from British wheat, which leaves a fresh finish with a hint of sweetness. Drink Aware ;)
Investor
Oct 2018
By harnessing the medicinal powers of nature, we provide relief that people can trust, enabling them to live their lives – improving their well-being, their health and their happiness. Because we believe everybody has the right to live life to the fullest. Jacana is a pioneering global medical cannabis company, harnessing the power of nature to transform lives. Having grown up in Jamaica, its founders saw first-hand how natural medicine could be used to ease pain and suffering, and wanted to help bring this age-old, natural remedy to the rest of the world. From plant to patient, Jacana is dedicated to producing one of the world’s most natural products, sun-grown in harmony with nature, empowering not just those who use it but also those who grow it. Jacana cultivates, develops and distributes certified medical cannabis internationally and has secured multiple international licenses and permits to date. By spearheading the world’s fastest growing industry, Jacana is transforming what was once an unregulated market, into a powerful solution for patients around the world. Using the highest quality, outdoor-grown cannabis – Jacana is bringing its therapeutic properties to people in need with certified medical cannabis – all with a strong focus on provenance, sustainability and R&D. A global company with teams in Europe, North America and the Caribbean, Jacana is the world leader in the outdoor cultivation of medical cannabis. This is currently being naturally grown at Jacana’s flagship 4.4 million square foot farm in St Ann, Jamaica. The unique microclimate and latitude create perfect conditions for the plants, which are watered by the natural source of the White River that runs through the farm.
Board Member
Jan 2017
A brewing company based out of Hackney, East London. We're out to make great quality beer more accessible to everyone. Our anti-beer snobbery invities lifelong lager drinkers to step their game up and enjoy better beer. We're also creating something new and interesting against the odds. We're not backed by giant brewing companies, just marching to the beat of our own drum. Our space in London Fields is somewhere everyone can come together. A physical spot for the whole growing FR family to hang.
early stageFood & Beverages
Board Member
Jun 2013
The Wagon is a Creative Agency that specialises in making people laugh.
Experience · 16 entries
All (16)
Investments (12)
Founder (2)
Board (4)
2025
Advirsory Board Member
Jan 2025
FEBE celebrates the greatest entrepreneurs in Britain, and we are now launching the Growth 100 – an annual list and awards that will shine a light on the finest and fastest-growing privately owned businesses in the country, where the founder or founders are still involved.
Co-Founder & CEO
Jan 2025
Our mission is to spark human thriving, creating a ripple effect of positive change across the world. As leaders – in business, family, and life - when we thrive, we elevate everyone in our orbit, and meaningfully increase our impact on the world. Founded by Noah Devereux, Sam Branson, and Sir Richard Branson - we are united by a shared belief in the power of stepping out of your comfort zone to grow into the best version of yourself.
2024
Strive X Founder
Mar 2024
Virgin Limited Edition is Sir Richard Bransons collection of stunning retreats. So what’s Virgin Limited Edition all about? When you refer to something that’s a ‘limited edition’, it normally implies a kind of extraordinary, rare quality, usually offering something better, exclusive or more desirable… well, that’s exactly what we do. We have a private island, mountain retreat, game reserve, lodge, tented camp, vineyard and luxury villas. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences. Each property in our collection has its own personality, and like any company we won’t compromise on quality, but if during your stay you don’t see something that makes you smile we haven’t done our job properly! We aim to create retreats that differ from our competitors in their service, style and proposition – barefoot luxury is the name of the game!
2023
Venture Partner
Jul 2023
The Conduit Connect sources and connects the most promising high growth impact investing opportunities to mission aligned investors. We review hundreds of impact deals per year to select the most sustainable and investable opportunities with environmental and social impact at their core. Eligible companies and funds are offered a dedicated team that introduces them to values-aligned investors and mentors, a private digital platform that publishes these investment opportunities for Professional Investors and showcase events that are aimed to raise the profile and visibility of these businesses.
2021
Investor
Oct 2021
Oxwash are a Certified B Corporation® 🌱 We exist to permanently eliminate the impact of washing on our planet and us 💧 Oxwash is revolutionising the washing industry. By uniquely combining next-generation cleaning and logistics platforms, Oxwash is closing the loop in inefficient processes in the growing on-demand hospitality and catering industries.
Show all 16 entries ↓
Investment activity
2013–2025 · 12 investments
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