Nina Dagbjartsson

Apty, a Digital Adoption Platform (DAP) that helps enterprises drive outcomes across their entire software ecosystem—including custom applications. While most DAPs focus on showing users where to click, Apty focuses on making sure they complete the process—accurately, efficiently, and at scale. Whether it’s Salesforce, Workday, Oracle, ServiceNow, Infor, or a homegrown system, Apty embeds guidance, validation, and automation into your tools—so employees follow through and execute, not just navigate. We don’t measure adoption. We measure execution, process compliance, and ROI. Software should drive results. Apty makes sure it does.

Most purchase decisions are still made in-store, so a presence on the shelf is important, but an associate’s recommendation is unknowingly just as important. ENDVR is the digital retail sales enablement platform built for supporting the store floor. We believe all retail teams are Shop Floor Heros—they are the ones who can make or break a sale, with one recommendation. And our platform is built to empower their success, and make sure they are confident in every recommendation they give. ENDVR connects brands with frontline teams across thousands of stores through a single platform. We enable you to deliver product education, sales incentives, and display maintenance campaigns directly to the sales floor, ensuring your programs are executed flawlessly. By empowering associates with the tools and training to recommend products with confidence, we provide brands with real-time performance data and a clear ROI. This transforms the customers in-store experience, strengthens your brand presence, and drives measurable sales growth for both brand and retailer partners.

Equity Resource Investments, LLC is a U.S. focused real estate private equity firm.

Apty, a Digital Adoption Platform (DAP) that helps enterprises drive outcomes across their entire software ecosystem—including custom applications. While most DAPs focus on showing users where to click, Apty focuses on making sure they complete the process—accurately, efficiently, and at scale. Whether it’s Salesforce, Workday, Oracle, ServiceNow, Infor, or a homegrown system, Apty embeds guidance, validation, and automation into your tools—so employees follow through and execute, not just navigate. We don’t measure adoption. We measure execution, process compliance, and ROI. Software should drive results. Apty makes sure it does.

Most purchase decisions are still made in-store, so a presence on the shelf is important, but an associate’s recommendation is unknowingly just as important. ENDVR is the digital retail sales enablement platform built for supporting the store floor. We believe all retail teams are Shop Floor Heros—they are the ones who can make or break a sale, with one recommendation. And our platform is built to empower their success, and make sure they are confident in every recommendation they give. ENDVR connects brands with frontline teams across thousands of stores through a single platform. We enable you to deliver product education, sales incentives, and display maintenance campaigns directly to the sales floor, ensuring your programs are executed flawlessly. By empowering associates with the tools and training to recommend products with confidence, we provide brands with real-time performance data and a clear ROI. This transforms the customers in-store experience, strengthens your brand presence, and drives measurable sales growth for both brand and retailer partners.

We back just a few fast-moving, founder-led B2B startups each year. From building a scalable GTM engine to assembling your team and planning your next raise, our post-investment crew rolls up their sleeves to help you grow with speed and focus. Series A on your mind? Let’s talk.