6
Total investments
2
Early stage
3
Mid stage
0
Late stage
18y
Years active
Portfolio
5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Apr 2016
Licious began in 2015 when Abhay Hanjura and Vivek Gupta set out to transform a $55Bn category that was largely unbranded, inconsistent, and untouched by modern food standards. Their vision was simple - bring honesty, hygiene, and joy to meat and seafood buying in India. What followed was a category-defining shift powered by India’s only fully integrated 0–4°C cold chain, global FSSC 22000 certification, backward integration through bio-secure poultry farms, and rigorous control over freshwater fish and seafood.
With five state-of-the-art processing centres and an annual capacity of 36,000 tonnes, Licious now serves India’s top metros - Bengaluru, NCR, Mumbai, Hyderabad, Pune, Chennai and Kolkata - through a strong online presence, expanding retail stores, and fast-growing quick commerce partnerships, including 30-minute delivery across major urban clusters. Over the years, the brand has reached 4.5 million customers, earning unmatched trust, quality leadership and a loyal following in a category long defined by guesswork.
This unwavering focus on quality, innovation, and consumer obsession has made Licious India’s first D2C unicorn. Today, it stands as the country’s most loved, iconic D2C meat brand - elevating everyday meals, setting new benchmarks for safety and freshness, and building an ecosystem where farmers, meat technicians, supply partners and delivery heroes thrive alongside millions of delighted home cooks.
Investor
May 2015
Founded in 2012 by two IIT graduates Anshul Gupta & Amit Raj, BOX8 started as a small outlet in a corporate cafeteria. The idea was to serve irresistible desi meals in a convenient & easy-to-carry box. Today, the company serves over 22,000+ orders every day across its 100+ outlets in Mumbai, Pune, Bangalore, & Gurgaon!
As a brand, we have always stuck to the following 3 principles which form the core of our brand philosophy:
1. Serve meals that are warm & fresh
2. Superfast delivery under 38 mins.
3. High focus on customer support
We control all aspects of the supply chain from procurement to product development. And we have our own teams for food delivery and customer support. This helps us provide a delightful and pleasant experience to our customers at every stage of ordering food!
You’re spoilt for choices with our range of meals. We have a wide range of hand-picked, chef-crafted options with a desi mix in any category you choose - Fusion Boxes, All-in-1 meals, Desi Openers, Steak Meals, Salads, Paratha Wraps, Sandwiches, Curries, Biryanis, & Desserts.
Check us out: https://bit.ly/2DkbrxE
Investor
May 2015
EatClub Brands is a technology first, full-stack cloud kitchen company, and it has one of Asia’s largest cloud kitchen networks. With 250+ kitchens it’s present in major cities like Mumbai, Bangalore, Pune, NCR & Hyderabad. Popular brands like MOJO Pizza, BOX8, Itminaan Biryani, Globo Ice Creams, NH1 Bowls, ZAZA 22 Spice Biryani, LeanCrust Pizza, Mealful Rolls operate out of our kitchens.
Right from the procurement of high-quality ingredients to food preparation to the last mile delivery, we have complete control over operations. This helps us maintain consistent food quality and a superior customer experience.
All Partner Brands are available on EatClub App (owned by EatClub Brands), a super convenient online food ordering platform. It aims at providing maximum benefits to its customers with 30% off and ZERO Delivery/ Packaging Fees on every order.
Investor
Mar 2015
TripHobo is the world's largest and fastest growing travel planning site. Choose from over 100K+ user generated itineraries to customise or create one yourself. TripHobo offers travelers across the globe a unique and fun way to plan their trips.
Investor
Mar 2011
Sohan Lal Commodity Management Pvt Ltd (SLCM) is a global post-harvest Agri-Logistics Group. It is an ISO 9001: 2015, ISO 22000: 2005, ISO 33000, ISO 14001:2015 & ISO 45001:2018 certified Group. It is an integrated player that provides one-stop solution to the end user with diversified portfolio of services ranging from Warehouse Management, Agriculture Financing and Collateral Management to Procurement. SLCM warehouse management is equipped with technology to offer storage and protection services for the entire range of agri-commodities. The company provides services to Farmers, Processors, Millers, Traders, Importer, Exporters, Commodity Exchanges and the Government.
SLCM has been handling more than 938 agricultural commodities including Cotton, Barley, Bajra, Castor Seeds, Wheat, Pulses, Maize, Spices, Aloe Vera, etc., pan India. As on 30th June 2019, SLCM has managed a technology enabled network of more than 4105 warehouses and 19 cold storages pan India spread over 66.81 Million square feet area and a throughput of more than 782.34 Million metric tonnes.
Experience · 7 entries
All (7)
Investments (6)
2016
Investor
Apr 2016
Licious began in 2015 when Abhay Hanjura and Vivek Gupta set out to transform a $55Bn category that was largely unbranded, inconsistent, and untouched by modern food standards. Their vision was simple - bring honesty, hygiene, and joy to meat and seafood buying in India. What followed was a category-defining shift powered by India’s only fully integrated 0–4°C cold chain, global FSSC 22000 certification, backward integration through bio-secure poultry farms, and rigorous control over freshwater fish and seafood.
With five state-of-the-art processing centres and an annual capacity of 36,000 tonnes, Licious now serves India’s top metros - Bengaluru, NCR, Mumbai, Hyderabad, Pune, Chennai and Kolkata - through a strong online presence, expanding retail stores, and fast-growing quick commerce partnerships, including 30-minute delivery across major urban clusters. Over the years, the brand has reached 4.5 million customers, earning unmatched trust, quality leadership and a loyal following in a category long defined by guesswork.
This unwavering focus on quality, innovation, and consumer obsession has made Licious India’s first D2C unicorn. Today, it stands as the country’s most loved, iconic D2C meat brand - elevating everyday meals, setting new benchmarks for safety and freshness, and building an ecosystem where farmers, meat technicians, supply partners and delivery heroes thrive alongside millions of delighted home cooks.
2015
Investor
May 2015
Founded in 2012 by two IIT graduates Anshul Gupta & Amit Raj, BOX8 started as a small outlet in a corporate cafeteria. The idea was to serve irresistible desi meals in a convenient & easy-to-carry box. Today, the company serves over 22,000+ orders every day across its 100+ outlets in Mumbai, Pune, Bangalore, & Gurgaon!
As a brand, we have always stuck to the following 3 principles which form the core of our brand philosophy:
1. Serve meals that are warm & fresh
2. Superfast delivery under 38 mins.
3. High focus on customer support
We control all aspects of the supply chain from procurement to product development. And we have our own teams for food delivery and customer support. This helps us provide a delightful and pleasant experience to our customers at every stage of ordering food!
You’re spoilt for choices with our range of meals. We have a wide range of hand-picked, chef-crafted options with a desi mix in any category you choose - Fusion Boxes, All-in-1 meals, Desi Openers, Steak Meals, Salads, Paratha Wraps, Sandwiches, Curries, Biryanis, & Desserts.
Check us out: https://bit.ly/2DkbrxE
Investor
May 2015
EatClub Brands is a technology first, full-stack cloud kitchen company, and it has one of Asia’s largest cloud kitchen networks. With 250+ kitchens it’s present in major cities like Mumbai, Bangalore, Pune, NCR & Hyderabad. Popular brands like MOJO Pizza, BOX8, Itminaan Biryani, Globo Ice Creams, NH1 Bowls, ZAZA 22 Spice Biryani, LeanCrust Pizza, Mealful Rolls operate out of our kitchens.
Right from the procurement of high-quality ingredients to food preparation to the last mile delivery, we have complete control over operations. This helps us maintain consistent food quality and a superior customer experience.
All Partner Brands are available on EatClub App (owned by EatClub Brands), a super convenient online food ordering platform. It aims at providing maximum benefits to its customers with 30% off and ZERO Delivery/ Packaging Fees on every order.
Investor
Mar 2015
TripHobo is the world's largest and fastest growing travel planning site. Choose from over 100K+ user generated itineraries to customise or create one yourself. TripHobo offers travelers across the globe a unique and fun way to plan their trips.
Managing Director
Mar 2015
For more than 56 years, we’ve partnered with founders from their first idea through the long arc of building iconic companies. Our track record includes 125+ IPOs and 225+ acquisitions, reflecting our belief that great companies are built by people first. Across multiple market cycles, our team brings deep investing and operating experience to support founders with conviction, long-term capital, and hands-on partnership. Headquartered in Silicon Valley, Mayfield backs founders building the future of AI. People First. From Inception. Learn more at mayfield.com.
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Investment activity
2008–2016 · 6 investments
Recent (last 2 years)Earlier
