Nikhat Afza

Blotout is first-party data infrastructure for performance marketers — built to rebuild signal, govern data, and activate AI across eCommerce and lead generation. The algorithm only knows what you teach it. We help brands teach it better. Signal loss is the silent killer of paid media performance. Cookie deprecation, browser restrictions, and consent friction have left most brands optimizing on 40–60% of their actual conversions. Blotout fixes that at the infrastructure layer, capturing every signal server-side, governing it for compliance, and feeding clean data back to the platforms that need it. Our products: Edgetag CDP is orchestration for eCommerce growth as a service. Server-side signal capture, first-party ID resolution, and real-time data activation across Meta, TikTok, Klaviyo, and 55+ channels. No code required. Trusted by Jones Road, TrueClassic, Ruggable, Oakcha, InnoSupps, and Laura Geller. EvoAI is your brands AI agent for sales and support. It converts first-time visitors, recovers abandoned carts, and resolves customer issues end-to-end, without growing headcount. Built for eCommerce brands that want every customer interaction to drive revenue, not just close a ticket. Blotout ConsentIQ is the consent revenue audit for Shopify merchants. See exactly how much media ROI you are losing to consent rejections and what it is costing you across Meta, TikTok, and Google. An independent audit tool powered by Blotouts Core ID graph. Trusted by 5,000+ performance marketers and omni-channel brands. We serve growth marketing leaders, CxOs, performance agencies, and the brands scaling alongside them, as self-serve software or as a managed performance service. Rebuild signal. Reclaim growth.

Blotout is first-party data infrastructure for performance marketers — built to rebuild signal, govern data, and activate AI across eCommerce and lead generation. The algorithm only knows what you teach it. We help brands teach it better. Signal loss is the silent killer of paid media performance. Cookie deprecation, browser restrictions, and consent friction have left most brands optimizing on 40–60% of their actual conversions. Blotout fixes that at the infrastructure layer, capturing every signal server-side, governing it for compliance, and feeding clean data back to the platforms that need it. Our products: Edgetag CDP is orchestration for eCommerce growth as a service. Server-side signal capture, first-party ID resolution, and real-time data activation across Meta, TikTok, Klaviyo, and 55+ channels. No code required. Trusted by Jones Road, TrueClassic, Ruggable, Oakcha, InnoSupps, and Laura Geller. EvoAI is your brands AI agent for sales and support. It converts first-time visitors, recovers abandoned carts, and resolves customer issues end-to-end, without growing headcount. Built for eCommerce brands that want every customer interaction to drive revenue, not just close a ticket. Blotout ConsentIQ is the consent revenue audit for Shopify merchants. See exactly how much media ROI you are losing to consent rejections and what it is costing you across Meta, TikTok, and Google. An independent audit tool powered by Blotouts Core ID graph. Trusted by 5,000+ performance marketers and omni-channel brands. We serve growth marketing leaders, CxOs, performance agencies, and the brands scaling alongside them, as self-serve software or as a managed performance service. Rebuild signal. Reclaim growth.