22
Total investments
8
Early stage
4
Mid stage
4
Late stage
10y
Years active
Portfolio
22 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
investor/advisor
Sep 2025
Tactful AI is a next-generation omnichannel customer engagement platform, designed to empower businesses of all sizes to deliver exceptional customer experiences. By blending the human touch with cutting-edge AI innovation, we enable organisations to build meaningful, personalised interactions across every stage of the customer journey.
Our intuitive, scalable platform unifies communication channels, automates routine tasks, and provides intelligent routing for seamless customer support. With no-code AI tools, businesses can create tailored knowledge bases, respond to customer inquiries in any language, and access data-driven insights that drive continuous improvement—all through a single, user-friendly interface.
Tactful AI’s reusable Customer Experience (CX) blueprints and robust automation engine make it easy to implement and customise advanced technologies without the need for complex setups. From improving first-contact resolution rates to enhancing team productivity, our solutions are designed to adapt and grow with your business needs.
We take a collaborative approach, working closely with a global network of trusted partners to deliver tailored solutions and ongoing support. These partnerships ensure businesses have access to the best tools and expertise to succeed in an ever-evolving marketplace. Together, we empower organisations to innovate and excel in delivering memorable customer experiences.
Tactful AI is committed to fostering operational excellence, enhancing employee satisfaction, and creating a foundation for businesses to thrive in today’s competitive environment.
Board Member
Jun 2024
ARRW
Egypt’s first ride-hailing licensed app, built to deliver reliability, comfort & affordability.
Now in Alexandria
ARRW سكة جديدة
kiosk investor
Jun 2023
Dancing Goat Coffee is here coming out of passion from coffee enthusiasts to pay tribute to the one who started it all, Kaldi and his dancing goats; and to create beautiful experiences for the community through brewing really good coffee.
Investor/board member
Jun 2023
“Nocks is the first mobile application that revolutionizes the real estate industry by rewarding clients for their investments. The App empowers you to explore various locations, developers, and projects. Whether you’re searching for your dream home or seeking real estate investment opportunities, download our app and embrace the future of real estate rewards.
The aim is to digitize and simplify real estate exploration, facilitating the discovery and investment in current and future developments. We offer a personalized and transparent real estate buying experience, enabling users to connect with real estate developers directly. Upon purchasing your home, your wallet will be instantly funded. Additionally, you can refer your family and friends, providing them with exclusive benefits available only through Nocks. With our expanding network of partners, you can effortlessly redeem the funds from your Wallet.
Founded in 2022, Nocks is backed by a talented team with extensive experience in business, technology, and real estate.”
Angel Investor
Jan 2023
Our platform empowers you to make payments with ease, streamline invoice management and access working capital — gaining insight and control of your business’s financial health. Swypex simplifies your business finances, freeing you to focus on growth.
G
Investor/board member
Jan 2023
General Senses is the MENA region’s internationally award-winning leader in Metaverse, sensory and experiential technologies, pioneering advanced capabilities in Virtual Reality, Augmented Reality, and progressive human interface technologies in the Middle East since 2015.
The core of all human decision making is logic and emotion, both of which are transmitted and realized through the senses. This is why General Senses set out to develop and revolutionize the field of sensory technologies, and take the power of logic and emotion delivery to the next level, through the power of its in-house R&D and innovation.
Angel Investor
Jan 2022
Sharwa is a mobile app offering the most affordable & quality household essentials to everyone via a gamified group buying experience.
We are pioneering e-commerce 3.0, making it more simple, social and accessible to all internet users.
Angel Investor
Jan 2022
*Shopify recently featured Gameball in Staff Picks*
Gameball is a growth marketing platform that uses gamification to offer intelligent and customizable loyalty and rewards programs, behavior-based notifications, and referral management system, all within a single gamified experience.
With Gameball, online businesses can offer super personalized and engaging experiences to their customers, turning one-timers into retained and loyal customers.
Gameball is supported on Shopify, WooCommerce, and through our website. Our customer support team is available to answer all your questions and help you through the entire on-boarding process.
Investor
Dec 2021
SOKNA is a first of its kind service in Egypt that takes command of every single post-mortem step. With years of experience, we pride ourselves on providing your loved ones with care and respect as they journey on from this life to the next. We honor the bodies and leave you space as needed to commemorate the souls.
We have experienced death-related grief. We have also been through all the unnecessary hurdles that accompany a loved one’s passing. Both parts are painful, but only the latter is preventable.
We take care of all loss-related logistical hassles; allowing you the peace of mind to focus on what matters the most; honoring the lives of your loved ones. So feel safe, feel SOKNA.
Board Member
Mar 2021
Takhaial is an internationally award-winning deep-tech innovation engine dedicated to the fusion of Artificial Intelligence and Spatial Computing. Derived from the Arabic word for "Imagine," Takhaial empowers businesses to transcend traditional digital boundaries by architecting technology ecosystems that act, speak, and deliver with unprecedented intelligence. With a decade-long legacy established in 2015 as General Senses, the company has consistently remained "A Decade Ahead of the Curve," pioneering B2B applications for VR and AR in the Middle East and evolving into a mature global force.
From being awarded the prestigious "Startup of the Year" title from Switzerland for its pioneering innovations to becoming certified as an official Meta Partner, Takhaial leverages a world-class R&D team to solve complex business challenges across sectors like Real Estate, Automotive, and Government. Its proprietary technological prowess includes the region’s most advanced AI agents - such as Closr and Metis - which offer specialized fluency in diverse Arabic dialects, lightning-fast response times, and seamless 8-channel integration. From the unrivaled fusion of XR and AI to building the infrastructure for the next era of human-computer interaction, Takhaial is redefining how the world experiences and interacts with technology.
Investor
Feb 2021
We are changing the way household goods are delivered in Egypt.
At Breadfast, we work hard, dream big, and live life to the fullest. We are in an exciting period of expansion and are looking for creative problem solvers, passionate innovators, and growth-minded people. If that sounds like you, we hope you will join our family.
Board Member
Apr 2020
Launched in October 2012, Waffarha.com is Egypts No. 1 Group-buying website and mobile App.
"Waffarha" is a locally used word means "Save it" so you can guess that We aim to make a great saving to our online customers by offering our fancy Daily Deals with big discounts starts from 50% up to 90%!
This will serve a large sector of customers needs & desires as well as saving their money to be their Best Saving Decision "It is our promise to you"!
Board Member
Feb 2020
Expnd is a commercial market expansion partner for growth-stage companies, startups, and SMEs ready to enter the GCC — starting with Saudi Arabia.
We dont do consulting reports or strategy decks. We act as your on-ground commercial arm — sourcing opportunities, making vetted introductions to decision-makers, structuring partnerships, and driving deals to close.
Our model is built around a powerful insight: in international markets, the missing piece is rarely the product. Its access, trust, and the right commercial proposition. Expnd solves all three.
We operate on a success-based model — we earn when you win. No upfront fees. No lock-in. Just execution.
Founded in Egypt and built on deep GCC relationships, Expnd is expanding its model across Africa, Europe, and the Americas — creating a global engine for emerging market companies to compete on the world stage.
If youre ready to move — not just plan — we should talk.
Angel Investor
Jan 2020
ElGameya is a Fintech startup that digitizes the traditional money cycles (ROSCA Model), offering a hassle-free solution for anyone looking to achieve financial security. Our mobile app enables users to join cycles, pay their monthly installments digitally, and receive their payout seamlessly. With cutting-edge technology, we ensure secure transactions and provide top-notch customer satisfaction. Our mission is to empower individuals and families to take control of their finances and build a brighter future.
Show all 22 investments ↓
Experience · 35 entries
All (35)
Investments (22)
Founder (9)
Board (13)
2025
investor/advisor
Sep 2025
Tactful AI is a next-generation omnichannel customer engagement platform, designed to empower businesses of all sizes to deliver exceptional customer experiences. By blending the human touch with cutting-edge AI innovation, we enable organisations to build meaningful, personalised interactions across every stage of the customer journey.
Our intuitive, scalable platform unifies communication channels, automates routine tasks, and provides intelligent routing for seamless customer support. With no-code AI tools, businesses can create tailored knowledge bases, respond to customer inquiries in any language, and access data-driven insights that drive continuous improvement—all through a single, user-friendly interface.
Tactful AI’s reusable Customer Experience (CX) blueprints and robust automation engine make it easy to implement and customise advanced technologies without the need for complex setups. From improving first-contact resolution rates to enhancing team productivity, our solutions are designed to adapt and grow with your business needs.
We take a collaborative approach, working closely with a global network of trusted partners to deliver tailored solutions and ongoing support. These partnerships ensure businesses have access to the best tools and expertise to succeed in an ever-evolving marketplace. Together, we empower organisations to innovate and excel in delivering memorable customer experiences.
Tactful AI is committed to fostering operational excellence, enhancing employee satisfaction, and creating a foundation for businesses to thrive in today’s competitive environment.
2024
Board Member
Jun 2024
ARRW
Egypt’s first ride-hailing licensed app, built to deliver reliability, comfort & affordability.
Now in Alexandria
ARRW سكة جديدة
2023
kiosk investor
Jun 2023
Dancing Goat Coffee is here coming out of passion from coffee enthusiasts to pay tribute to the one who started it all, Kaldi and his dancing goats; and to create beautiful experiences for the community through brewing really good coffee.
Investor/board member
Jun 2023
“Nocks is the first mobile application that revolutionizes the real estate industry by rewarding clients for their investments. The App empowers you to explore various locations, developers, and projects. Whether you’re searching for your dream home or seeking real estate investment opportunities, download our app and embrace the future of real estate rewards.
The aim is to digitize and simplify real estate exploration, facilitating the discovery and investment in current and future developments. We offer a personalized and transparent real estate buying experience, enabling users to connect with real estate developers directly. Upon purchasing your home, your wallet will be instantly funded. Additionally, you can refer your family and friends, providing them with exclusive benefits available only through Nocks. With our expanding network of partners, you can effortlessly redeem the funds from your Wallet.
Founded in 2022, Nocks is backed by a talented team with extensive experience in business, technology, and real estate.”
Co-Founder and chairman
May 2023
Buy & Sell Companies in MENA
EXITS is the regional online investment marketplace where individuals and business owners can buy and sell startups, traditional businesses, and more.
Show all 35 entries ↓
Investment activity
2016–2025 · 22 investments
Recent (last 2 years)Earlier
