Nancy Benovich Gilby

Syndicate Venture Partners is the syndicated investment arm of mookie. We invest in early-stage companies we know intimately. Typically founders we already support through growth or go-to-market execution. By the time we write a check, we’ve already helped build momentum. Our Investment Thesis: We prioritize durable businesses with clear unit economics, strong operators, and a defined path to profitable scale. We invest selectively from Pre-Seed through Series A after 6 to 12 months working together. Our model goes beyond capital. We align funding with hands-on growth marketing execution and long-term incentives. We dont just back companies we believe in, we build alongside them.

Michigan-based Plinqit is an innovative fintech company serving fintechs, core providers, banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. Plinqit is the first savings platform of its kind that pays users for engaging with content through its patented Build Skills™. For more information, visit www.info.plinqit.com.

Ripple Science accelerates clinical research with its secure HIPAA-compliant suite of direct-to-participant engagement tools. Ripple is a software platform that helps our customers recruit more participants faster and reduces patients lost to follow-up. Ripple Science’s flagship product, Ripple SaaS, is currently being used by research investigators at more than 75 academic and research centers around the world, including Johns Hopkins University, Pennsylvania State University, University of California Los Angeles, the Brain Research Foundation Canada, University of East Anglia (UK), Cognito Therapeutics (Boston, MA) and the University of Michigan.

Shoptelligence is a proven A.I.-powered style discovery platform that helps retailers increase revenue by offering an inspirational and engaging shopping experience. Backed by powerful algorithms and individualized customer style profiles we can accelerate your omnichannel retail strategy - growing ticket size and customer lifetime value.

Were growth partners focused on one thing: Marketing Margin. Simply put, what’s left after customer acquisition costs. We partner with startups and SMBs to drive profitable growth. On average, clients see a 310% year-over-year lift in Marketing Margin, with two in three seeing measurable improvement within 60 days. We scale revenue only when acquisition unit economics are healthy. Strategy, execution, and measurement are built around increasing the margin marketing actually controls. What we do • Growth advertising (Search, Paid Social, marketplaces) • Conversion-focused design & CRO • Marketing ops, analytics, and attribution • Tech, tracking, and systems engineering • SEO, affiliate, and performance partnerships Since 2017, we’ve managed $10k–$8m+ in monthly acquisition spend, driving $1.06B in revenue and $580M in Marketing Margin across client accounts. Learn more at mookiedigital.com

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Syndicate Venture Partners is the syndicated investment arm of mookie. We invest in early-stage companies we know intimately. Typically founders we already support through growth or go-to-market execution. By the time we write a check, we’ve already helped build momentum. Our Investment Thesis: We prioritize durable businesses with clear unit economics, strong operators, and a defined path to profitable scale. We invest selectively from Pre-Seed through Series A after 6 to 12 months working together. Our model goes beyond capital. We align funding with hands-on growth marketing execution and long-term incentives. We dont just back companies we believe in, we build alongside them.

Michigan-based Plinqit is an innovative fintech company serving fintechs, core providers, banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. Plinqit is the first savings platform of its kind that pays users for engaging with content through its patented Build Skills™. For more information, visit www.info.plinqit.com.

Ripple Science accelerates clinical research with its secure HIPAA-compliant suite of direct-to-participant engagement tools. Ripple is a software platform that helps our customers recruit more participants faster and reduces patients lost to follow-up. Ripple Science’s flagship product, Ripple SaaS, is currently being used by research investigators at more than 75 academic and research centers around the world, including Johns Hopkins University, Pennsylvania State University, University of California Los Angeles, the Brain Research Foundation Canada, University of East Anglia (UK), Cognito Therapeutics (Boston, MA) and the University of Michigan.

Ripple Science accelerates clinical research with its secure HIPAA-compliant suite of direct-to-participant engagement tools. Ripple is a software platform that helps our customers recruit more participants faster and reduces patients lost to follow-up. Ripple Science’s flagship product, Ripple SaaS, is currently being used by research investigators at more than 75 academic and research centers around the world, including Johns Hopkins University, Pennsylvania State University, University of California Los Angeles, the Brain Research Foundation Canada, University of East Anglia (UK), Cognito Therapeutics (Boston, MA) and the University of Michigan.

Shoptelligence is a proven A.I.-powered style discovery platform that helps retailers increase revenue by offering an inspirational and engaging shopping experience. Backed by powerful algorithms and individualized customer style profiles we can accelerate your omnichannel retail strategy - growing ticket size and customer lifetime value.