Måns Jacobsson Hosk

Kive is the all-in-one platform to generate ideas, produce professional content, organize assets, and build brands with AI.

YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the clubs tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.

Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results. Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.

Kive is the all-in-one platform to generate ideas, produce professional content, organize assets, and build brands with AI.

YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the clubs tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.

Frank Dandy AB develops and manages the fashion underwear brand Frank Dandy, currently expanding in the Scandinavian and European market. Frank Dandy’s product range include underwear, leisurewear, beachwear and accessories. The brand was founded in Sweden 2003 as a reaction against the boring – single coloured - underwear fashion. A series of patterned underwear was launched together with marketing that, in a daring fashion, challenged the traditional view of underwear. Today Frank Dandy hold the position as one of Scandinavia’s top underwear brands.

Kurppa Hosk is a brand agency with 120+ employees and offices in Stockholm, Oslo, Chicago, and New York. We make brands accelerate transformation. Part of Eidra since 2019.