Michael Ventura

Empirical is a flavor company. We make free-form and uncategorized spirits, meaning experiments outside the traditional categories of the spirits industry. It is ok to want special and delicious things. Empirical is a platform to investigate flavor, traditions, technologies, and techniques from across the globe. It’s a springboard to re-examine why and how we produce things, launch dialogues and create a whole bunch of novel libations along the way.

ON_Discourse is a membership based global community of C-suite leaders, investors, and innovators focused on driving business transformation through the discipline of discourse. Our network helps business leaders and enterprise-level clients navigate complex challenges—such as AI transformation.

Empirical is a flavor company. We make free-form and uncategorized spirits, meaning experiments outside the traditional categories of the spirits industry. It is ok to want special and delicious things. Empirical is a platform to investigate flavor, traditions, technologies, and techniques from across the globe. It’s a springboard to re-examine why and how we produce things, launch dialogues and create a whole bunch of novel libations along the way.

We help brands be more human Our Empathy Applied ™ approach helps clients be more human and bond with their target audience. We help brands know what really matters to their target audience (through deep insight), what they should stand for (their reason for being), what they should say (their visual and verbal language), and how to act (online, offline, in-store etc) For over 15 years, we’ve helped some of the world’s most ambitious brands meet their branding and marketing goals. Brand strategy, design, and activation - we help brands to launch or reposition their brands correctly in the hearts and minds of their target audience, then we bring it to life through award-winning creative and campaigns, both online and offline. Internal Culture - we help organizations ensure their brand lives and breathes correctly and consistently through their people, policies, and processes. Great branding starts from the inside out. Your people are your greatest asset. Insights - Our Insights team, help brands uncover hidden truths about the feelings, actions, and motivations of their target audience. This understanding helps direct everything from brand strategy to creative execution and the media channels employed.