Sam Murdoch

Building NewCore’s EMEA go-to-market | Head of Sales EMEA | Security-first identity for the agentic era | Partnering & hiring across the region

📍 United Arab Emirates🔄 Updated September 2026💼 3 investments📅 2 years investing🗓 Last invested Apr 2024
VC🌍 United Arab Emirates
3
Total investments
3
Early stage
0
Mid stage
0
Late stage
2y
Years active

Portfolio

3 investments · sorted by recency
All investments
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Late stage
Investor
Apr 2024
The Platform for AI Security Prompt Security enables enterprises to benefit from the adoption of Generative AI while protecting from the full range of risks to their applications, employees and customers. At every touchpoint of Generative AI in an organization — from AI tools used by employees to GenAI integrations in customer-facing products — Prompt inspects each prompt and model response to prevent the exposure of sensitive data, block harmful content, and secure against GenAI-specific attacks. The solution also provides leadership of enterprises with complete visibility and governance over the AI tools used within their organization. Prompt empowers organizations to fully embrace Generative AI with confidence.
Investor / Advisor
Apr 2024
Cytix is the first truly continuous security testing platform, focused on identifying change and using it to intelligently determine when to test. Whether it’s a developer making a pull request, threat intelligence about a new vulnerability, or a new server being deployed, we take feeds of data from across your technology stack and use this as telemetry to determine what has changed and what actions need to be taken to assess the impact that this has had on security. Simply connect us to your existing workflows through our list of pre-built integrations or leverage the suite of native tools within our platform. We bridge the gap between automation and manual testing by identifying what actions are needed at any time and carrying them out as a sequence of tasks. Through this, we are able to minimise the time between vulnerabilities being introduced and being identified, and provide the information you need in order to resolve them as efficiently as possible. We support applications, APIs, cloud-native services, and traditional infrastructure, providing you with a centralised platform from which to build a continuous security testing programme. We are CREST-accredited and our product can either be used to drive an internal security testing programme, or as a fully managed service. Watch as your entire security testing programme runs automatically.
Investor / Advisor
Mar 2024
Bleach Cyber, an advanced cybersecurity platform tailored for SMBs and Startups and their service providers , that not only enhances operational cybersecurity but also fosters trust with customers and helps CISOs fortify their enterprise supply chains. Specifically designed to secure a business without buying expensive enterprise grade tools, Bleach ensures a swift, user-friendly, and cost-effective approach to bolstering security and compliance for SMBs. The platform integrates with their existing tech stack, offering proactive recommendations or "security opportunities" to mitigate risks and align with compliance standards. With a comprehensive array of security applications, Bleach empowers businesses to address and rectify identified opportunities, then makes it easy for them to establish a foundation of trust with their customers by sharing this with CISOs, Procurement and Compliance departments. No more need for expensive, drawn out and inaccurate SOC2 audits. Allowing faster deal closures for innovative small businesses and enabling CISOs and enterprise organisations to work securely with the latest in cutting edge software and technology.
Experience · 6 entries
All (6)
Investments (3)
Founder (3)
2024
Investor
Apr 2024
The Platform for AI Security Prompt Security enables enterprises to benefit from the adoption of Generative AI while protecting from the full range of risks to their applications, employees and customers. At every touchpoint of Generative AI in an organization — from AI tools used by employees to GenAI integrations in customer-facing products — Prompt inspects each prompt and model response to prevent the exposure of sensitive data, block harmful content, and secure against GenAI-specific attacks. The solution also provides leadership of enterprises with complete visibility and governance over the AI tools used within their organization. Prompt empowers organizations to fully embrace Generative AI with confidence.
Investor / Advisor
Apr 2024
Cytix is the first truly continuous security testing platform, focused on identifying change and using it to intelligently determine when to test. Whether it’s a developer making a pull request, threat intelligence about a new vulnerability, or a new server being deployed, we take feeds of data from across your technology stack and use this as telemetry to determine what has changed and what actions need to be taken to assess the impact that this has had on security. Simply connect us to your existing workflows through our list of pre-built integrations or leverage the suite of native tools within our platform. We bridge the gap between automation and manual testing by identifying what actions are needed at any time and carrying them out as a sequence of tasks. Through this, we are able to minimise the time between vulnerabilities being introduced and being identified, and provide the information you need in order to resolve them as efficiently as possible. We support applications, APIs, cloud-native services, and traditional infrastructure, providing you with a centralised platform from which to build a continuous security testing programme. We are CREST-accredited and our product can either be used to drive an internal security testing programme, or as a fully managed service. Watch as your entire security testing programme runs automatically.
Co-Founder
Apr 2024
Optik is the first human-guided, AI-amplified GTM (Go-to-Market) platform designed to unify siloed tools and streamline the entire sales process. By integrating lead research, intent signal analysis, enriched data, and sales engagement into one powerful platform, Optik scales your outreach while personalizing every interaction.
Investor / Advisor
Mar 2024
Bleach Cyber, an advanced cybersecurity platform tailored for SMBs and Startups and their service providers , that not only enhances operational cybersecurity but also fosters trust with customers and helps CISOs fortify their enterprise supply chains. Specifically designed to secure a business without buying expensive enterprise grade tools, Bleach ensures a swift, user-friendly, and cost-effective approach to bolstering security and compliance for SMBs. The platform integrates with their existing tech stack, offering proactive recommendations or "security opportunities" to mitigate risks and align with compliance standards. With a comprehensive array of security applications, Bleach empowers businesses to address and rectify identified opportunities, then makes it easy for them to establish a foundation of trust with their customers by sharing this with CISOs, Procurement and Compliance departments. No more need for expensive, drawn out and inaccurate SOC2 audits. Allowing faster deal closures for innovative small businesses and enabling CISOs and enterprise organisations to work securely with the latest in cutting edge software and technology.
Co-Founder
Feb 2024
At InnoGro, we specialise in partnering with cybersecurity innovators, from new startups to established vendors, to accelerate their growth and success. Our expertise spans the entire business lifecycle, ensuring that our clients can scale effectively, regardless of their current stage. We provide comprehensive support using proven methods that work, including: (GTM) Strategies: Crafting and executing strategies that position your products and services for maximum market impact. (ICP) Pipeline Creation: Identifying and targeting the most promising customer segments to build a robust sales pipeline. Channel Building: Establishing and nurturing channels that drive growth and expand market reach. Sales Cycle Management: Owning and optimizing the entire sales process to boost conversion rates and revenue growth. Partnering with industry leaders and leveraging cutting-edge strategies, we position your business for competitive success in the dynamic cybersecurity landscape.
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