13
Total investments
9
Early stage
1
Mid stage
1
Late stage
15y
Years active
Portfolio
13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
2020
CityMall is an e-commerce platform focused on 500 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel and Waterbridge, CityMall deals in Grocery, Packaged FMCG, Electronics and Fashion categories.
So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). We at CityMall are trying to solve this problem for Bharat.
CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localised sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. 80% of our consumers transact for the very first time on CityMall’s app. We are enabling thousands of people to start their small business without any investment.
Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.
Investor
2019
ShopDeck aims to democratize D2C online commerce by empowering India’s D2C brands to build & scale profitably. Our all-in-one offering stack provides solutions for website, marketing, shipping, conversion optimization, customer engagement, and growth consulting services —everything that a brand needs to succeed in the D2C space.
Board Member
2019
Mosaic Wellness is a platform of digital first health clinics owned and operated under one house, with each of them working together toward one mission: To help Indians lead more fulfilling life surrounded by wellness and grace.
The business is creating a family of purposeful health platforms with personalized solutions for a particular problem in a niche segment. Each platform provides the essentials to enable an individual segment of people to lead a graceful life full of purpose and well being. You can check out the digital health clinic for men at manmatters.com and the digital health clinic for women at bebodywise.com
Investor
2019
WMall is a live and assisted commerce shopping platform. We build products to empower new to internet sellers and consumers.
Board Member
2018
Spinny is a new age used car end-to-end platform in India. By establishing absolute trust & simplicity in transactions, we are bringing radical change to the way people buy used cars. We follow a full-stack business model to offer Value, Transparency, and Simplicity to our customers. Our goal is to help our customers purchase a car that matches their aspirations with absolute confidence and complete peace of mind.
We present our customers thoroughly inspected high-quality cars while making sure the overall process is entirely transparent and seamless. Every Spinny car must pass a 200-Point rigorous quality check and comes with a 5-Day no questions asked money-back guarantee. Our customers can shortlist a car of their choice from our online platform, and then can visit our physical car hubs for a no-obligation test drive. The right selection, adequate assortment, fair & scientific pricing, and assistance in decision making are the core pillars of our business model.
We are on a mission to build Spinny as the most loved and trustworthy brand of India and believe technology has to play a significant role in achieving this. Do reach out to us to explore potential opportunities to collaborate if you share our passion. We are currently operating in Delhi-NCR, Bengaluru, Hyderabad, Pune, Mumbai, Kolkata, Chennai, Ahmedabad, Jaipur, Chandigarh, Indore, Coimbatore, Lucknow and Kochi.
Investor
2017
Unacademy aims to build the worlds largest online knowledge repository for multi-lingual education. We use technology to empower great educators and create a community of self-learners. Our vision is to partner with the brightest minds and democratise education for everyone looking to learn.
Join us in our journey to change the future of education.
Visit us at unacademy.com
**Follow us on:**
twitter.com/unacademy
facebook.com/unacademy
youtube.com/user/unacademy
instagram.com/unacademy
blog.unacademy.com
Board Member
2017
Meesho is India’s fastest growing internet commerce company. We want to make eCommerce accessible to all. Our vision is to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online. Our mission is to democratise internet commerce by bringing a range of products & new customers online. What started as a reseller-focused platform six years ago has now emerged as a single ecosystem connecting millions of sellers, consumers and entrepreneurs.
Want to know more. Check us out on Twitter: https://twitter.com/Meesho_Official
Board Member
2015
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 120+ cities, delivers groceries and other essentials across 40+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
Investor
2015
A part of Mahindra Logistics, India’s leading integrated logistics services provider, we are an express logistics service provider with a mission to revolutionize goods mobility and bring down the overall logistics cost in India. Through innovation, problem-solving, and continuous collaboration, we are driven by our purpose of making logistics faster, safer, and more reliable.
Delivering to 19,000+ pin codes across India, we strongly focus on zero-defect operations and customer centricity to drive excellence using world-class technology. Together with Mahindra Logistics, we are reimagining Indian Logistics and Igniting Success for all our stakeholders by bringing in efficiencies across every element of the supply chain.
We operate as MLL Express Services Pvt. Ltd., which is the express business entity of Mahindra Logistics Limited.
Investor
2015
Delivering Happines at Every Mile | XpressBees
At XpressBees, we are redefining logistics solutions with speed, precision, and innovation at our core. As one of India’s leading end-to-end logistics providers, we specialize in express delivery services that encompass e-commerce, logistics, warehousing, and inventory management—ensuring that your packages are delivered on time, every time.
With a nationwide reach, state-of-the-art infrastructure, and an extensive fleet, XpressBees serves diverse industry needs, from e-commerce giants to small businesses. Our focus on technology and continuous improvement has made us pioneers in logistics innovation, driving greater efficiency and customer satisfaction at every level.
Our Vision
Empower businesses with seamless logistics solutions that accelerate growth and deliver value, enabling the journey from order to doorstep to be faster, simpler, and more reliable.
Our Services
1. E-commerce Delivery
2. Reverse Logistics
3. Cross-border Shipments
4. Fulfillment and Warehousing Solutions
3. B2B and B2C Logistics
At XpressBees, we believe in making logistics a strategic advantage for businesses, powering growth and driving operational excellence. Whether its the last mile or cross-border logistics, we are committed to delivering customer delight across every touchpoint.
Investor
2014
Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd (founded in 1999), is Indias leading entertainment destination and the one-stop-shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports, and more, all accomplished at par with global standards. Some of the key properties that BookMyShow has brought to its markets over the past few years include U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Justin Bieber to name a few.
BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel, and Network18, BookMyShow is invested in providing the best user experience, whether on-ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka, and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Masti Tickets, Townscript, and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged. For more information, please visit www.bookmyshow.com.
Investor
2013
CREATING A NEW STORY
In 2012, we started Urban Ladder with a vision - to make a million homes beautiful. Back then, our catalogue featured just 35 designs, but to our customers they signified infinite possibilities. The same table, the same chair was used completely differently by different people. This told us something. People like their homes to be unique.
Today, we realise we’re here not just to sell well-designed products. We’re here to help you create spaces that mirror who you are. Our new brand identity is a reflection of this renewed purpose. It’s a celebration of the creative spirit that makes each of us and our homes different.
CREATIVITY IS FOR EVERYONE
Most of us think of creativity as something rare. Something only a few are blessed with. In reality though, there’s nothing more ordinary than creativity.
To be creative simply means to create. And that’s something we do all the time.
We tell stories even if we’re not writers. We think new thoughts even if we’re not thinkers. We experiment with recipes even if we’re not chefs. And we create spaces even if we’re not designers.
At Urban Ladder, we want you to discover the joy of creating. Starting with your home
Board Member
Jan 2011
FirstCry is India’s leading e-commerce company in the kids and babies shopping sector, established in 2010 by Supam Maheshwari and Amitava Saha, headquartered in Pune. With more than 25 million customers in the domestic and international markets and 6000+ employees, we believe that the first cry of a baby is the most special moment for a mom and dad! Our mission is to make this, and all other moments of parenthood, filled with joy and happiness.
We are committed to making the parenting experience beautiful, from safe shopping to supporting parents in Parenting, child’s education, making learning fun for kids through our Edutainment solutions.
As an organization, we have transformed constantly to the ever-changing, fast-paced industry and we have people who are very well adept at this pace. Our culture throbs with a passion to constantly innovate and be at the forefront which is nurtured by motivated individuals and teams who take ownership of any challenge they take up and are self-driven.
As an organization, we are trendsetters and are always on the lookout for curious, self-driven individuals who love challenges.’
Get in touch with us at hr@firstcry.com for career opportunities.
Experience · 15 entries
All (15)
Investments (13)
Board (5)
2022
Co-Managing Partner
Jan 2022
Early stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us.
Built for the Audacious.
2020
Investor
2020
CityMall is an e-commerce platform focused on 500 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel and Waterbridge, CityMall deals in Grocery, Packaged FMCG, Electronics and Fashion categories.
So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). We at CityMall are trying to solve this problem for Bharat.
CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localised sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. 80% of our consumers transact for the very first time on CityMall’s app. We are enabling thousands of people to start their small business without any investment.
Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.
2019
Investor
2019
ShopDeck aims to democratize D2C online commerce by empowering India’s D2C brands to build & scale profitably. Our all-in-one offering stack provides solutions for website, marketing, shipping, conversion optimization, customer engagement, and growth consulting services —everything that a brand needs to succeed in the D2C space.
Board Member
2019
Mosaic Wellness is a platform of digital first health clinics owned and operated under one house, with each of them working together toward one mission: To help Indians lead more fulfilling life surrounded by wellness and grace.
The business is creating a family of purposeful health platforms with personalized solutions for a particular problem in a niche segment. Each platform provides the essentials to enable an individual segment of people to lead a graceful life full of purpose and well being. You can check out the digital health clinic for men at manmatters.com and the digital health clinic for women at bebodywise.com
Investor
2019
WMall is a live and assisted commerce shopping platform. We build products to empower new to internet sellers and consumers.
Show all 15 entries ↓
Investment activity
2011–2020 · 13 investments
Recent (last 2 years)Earlier
