Michelle Erikson

Wellspring provides Open Innovation software. Our solutions are used by over 500 organizations every day for tech scouting, corporate venturing, licensing, and intellectual property management. Wellspring’s clients include Fortune 500 companies, SMEs, hospitals, government agencies, and universities.

We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go! Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions. As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming. At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farms performance, Traction Ag has the solutions you need. Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming. For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.

The company was started in 1998 as Deck Internet Solutions. As a services company our passion has been rooted in solving business problems related to eCommerce by leveraging technology. In 2015 we re-branded the company and launched our flagship Order Management platform, Deck Commerce. Deck Commerce is the culmination of 15+ years of experience helping companies maximize their ecommerce potential. Engineered with powerful order management functionality and integration capabilities, we are uniquely positioned to provide value to leading retailers.

Forj is creating stronger communities through our leading-edge Member Experience platform and Learning Management System for associations and professional organizations. We create experiences where empathy and belonging meet good business sense. Our Member Experience platform, data intelligence, and client success team help professional associations and member groups strengthen bonds through virtual events and online engagement. Members have shared experiences and forge relationships. Every voice is heard, everyone learns. Together, we empower the professionals who make our world better.

CloseSimple is a software that helps Title Companies communicate during the Closing Process through Email & Text Message Updates, the Pizza Tracker for Title™ visual closing timeline & our Client-Facing Portal, saving between 60-90 minutes per closing & helping title companies look amazing during the process.

Algo helps suppliers and retailers align demand, inventory, and pricing to boost sales, reduce stockouts, and protect margins — all in one AI-powered platform. Our platform connects data, decisions, and teams across the supply chain, delivering the intelligence planners need to act faster and plan with confidence. From forecasting and inventory optimization to pricing and replenishment, Algo helps brands replace complexity with clarity. Why brands choose Algo: - Faster time to value: Go live in 16 weeks — not 12 months. - All-inclusive implementation: No third-party tools, no hidden costs, no surprises. - Ongoing partnership: We don’t just deliver software — we deliver measurable outcomes. With Algo, your supply chain becomes more connected, agile, and ready for what’s next. #SupplyChainIntelligence #SupplyChainAI #FutureOfSupplyChain

Straylight is a growth equity firm for the magnificent middle, backing gritty founders and teams that aren’t supported by the traditional systems of coastal venture and private equity. We provide growth capital for B2B technology companies that have $3M to $13M in revenue, and our check sizes range from $5M to $25M. We work hard to create optionality for founders and management teams, and we dont assume success looks the same for every founder. We believe your company is more than just metrics and models, and we cant wait to hear your story.

Wellspring provides Open Innovation software. Our solutions are used by over 500 organizations every day for tech scouting, corporate venturing, licensing, and intellectual property management. Wellspring’s clients include Fortune 500 companies, SMEs, hospitals, government agencies, and universities.

We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go! Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions. As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming. At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farms performance, Traction Ag has the solutions you need. Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming. For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.

The company was started in 1998 as Deck Internet Solutions. As a services company our passion has been rooted in solving business problems related to eCommerce by leveraging technology. In 2015 we re-branded the company and launched our flagship Order Management platform, Deck Commerce. Deck Commerce is the culmination of 15+ years of experience helping companies maximize their ecommerce potential. Engineered with powerful order management functionality and integration capabilities, we are uniquely positioned to provide value to leading retailers.

Investing pre-seed tech companies based in Michigan that enhance the enjoyment of, accessibility to or sustainability of the outdoor industry.