Mike Shapiro

On a mission to help every athlete run faster, stronger, and more resiliently.

Athlete sponsorship reimagined.

Cadence™ is a premium performance supplement brand founded in Los Angeles (2024) by Ross MacKay and George Heaton, embodying the pursuit of greatness through the translation of elite physical and mental capacity into products and experiences. Our mission is to bring the highest quality, science-backed ingredients and formulas to those that need them most: from world class athletes to leaders in business. The optimisation focus of all Cadence™ formulas is hydration, with salt as the core ingredient of all product innovations. A previously demonized compound, we aim to change the narrative around salt, through its science-backed utilization in products to yield the highest return for consumers in physical and mental caliber. The key message of Cadence™ is that water is not enough, we need more salt. | For all wholesale enquiries, please email wholesale@usecadence.com

Were building the home for football culture in America. We want to preserve the history of the sport, allow fans to participate in the sport via pickup matches and events, and give fans a sense of pride via our products.

AI sizing technology for apparel brands.

Community-centered running products, stories, and experiences.

Comcast Ventures is the venture capital arm of Comcast Corporation, with a 20+ year history of partnering with entrepreneurs to accelerate growth for their businesses. We support founders in creating significant businesses by providing capital as well as by leveraging the unique resources of Comcasts operating businesses. Comcast Ventures invests in early to growth stage companies that can shape the future of technology.

On a mission to help every athlete run faster, stronger, and more resiliently.

Athlete sponsorship reimagined.

Cadence™ is a premium performance supplement brand founded in Los Angeles (2024) by Ross MacKay and George Heaton, embodying the pursuit of greatness through the translation of elite physical and mental capacity into products and experiences. Our mission is to bring the highest quality, science-backed ingredients and formulas to those that need them most: from world class athletes to leaders in business. The optimisation focus of all Cadence™ formulas is hydration, with salt as the core ingredient of all product innovations. A previously demonized compound, we aim to change the narrative around salt, through its science-backed utilization in products to yield the highest return for consumers in physical and mental caliber. The key message of Cadence™ is that water is not enough, we need more salt. | For all wholesale enquiries, please email wholesale@usecadence.com

Were building the home for football culture in America. We want to preserve the history of the sport, allow fans to participate in the sport via pickup matches and events, and give fans a sense of pride via our products.