Michael Bayston

Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.

Cambridge-based seed stage, start-up that aims to level the playing field of the advertising industry. Zedosh is working hard to redistribute the power in the world of marketing. We are saying no to irrelevant #ads and yes to fairly rewarding customers for their attention. Stay tuned to follow our journey as we strive to change the game.

The Attention Exchange® is an advertising platform that connects advertisers to hyper-relevant consumers using real-time banking data.

Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.

Cambridge-based seed stage, start-up that aims to level the playing field of the advertising industry. Zedosh is working hard to redistribute the power in the world of marketing. We are saying no to irrelevant #ads and yes to fairly rewarding customers for their attention. Stay tuned to follow our journey as we strive to change the game.

The Attention Exchange® is an advertising platform that connects advertisers to hyper-relevant consumers using real-time banking data.