Micaela Le Divelec Lemmi

Benetton Group is one of the world’s best-known fashion companies. Present in the main markets with a sales network of about 3 800 stores, Benetton Group has always paid special attention to the environment, the dignity of people and the transformations of society. Since 1965, the Company has preserved its identity made up of style, color, authentic fashion and quality at affordable price, reflected in the strong and dynamic personality of its United Colors of Benetton and Sisley brands, which are followed by millions of fans and customers worldwide. Leveraging its history built on innovation, Benetton Group pursues a strategy of constant investment in products, stores, logistics, digital, communication and sustainability. The result is a competent and flexible organization that resolutely faces contemporary challenges while embracing the future with an optimistic vision.

TO SIMPLIFY & ENRICH
 THE WAY WE CONNECT 
BRANDS, PRODUCTS AND PEOPLE. That’s our mission. It’s challenging, but we believe it’s worthy work to rethink, transform, and unbound new value in the tools and experiences we encounter daily in our lives, both as marketers and consumers. We were founded in 2021 in between Florence and San Francisco with the idea to bring to all our partners and clients what we learned in the past 20+ years working in luxury, retail and digital.  ALPHA wants to remove the dry complexity, revalue the human touch and personal connections, and redefine what digital tools and experiences mean in luxury. We focus on providing innovative tools and shopping services to keep Brand/SA + Clients engaged in inspiring conversation about products and style. ALPHA is s mobile-first Connection Clienteling platform that simplifies and enriches the Sales Associate+ Clients relationship. With ALPHA, sales associates extend a "Red Carpet" like shopping experience to their clients — a bespoke communication channel filled with product inspiration, client requests, style sessions, and one click buy & try capabilities. 
We believe ALPHA can help you generate better sales— higher client satisfaction and significantly bigger conversion rates. For more information, visit http://www.meetalpha.it

Benetton Group is one of the world’s best-known fashion companies. Present in the main markets with a sales network of about 3 800 stores, Benetton Group has always paid special attention to the environment, the dignity of people and the transformations of society. Since 1965, the Company has preserved its identity made up of style, color, authentic fashion and quality at affordable price, reflected in the strong and dynamic personality of its United Colors of Benetton and Sisley brands, which are followed by millions of fans and customers worldwide. Leveraging its history built on innovation, Benetton Group pursues a strategy of constant investment in products, stores, logistics, digital, communication and sustainability. The result is a competent and flexible organization that resolutely faces contemporary challenges while embracing the future with an optimistic vision.

Made in Dignity. An ethical verified supplier’s network for fashion. Doing well by doing good.

TO SIMPLIFY & ENRICH
 THE WAY WE CONNECT 
BRANDS, PRODUCTS AND PEOPLE. That’s our mission. It’s challenging, but we believe it’s worthy work to rethink, transform, and unbound new value in the tools and experiences we encounter daily in our lives, both as marketers and consumers. We were founded in 2021 in between Florence and San Francisco with the idea to bring to all our partners and clients what we learned in the past 20+ years working in luxury, retail and digital.  ALPHA wants to remove the dry complexity, revalue the human touch and personal connections, and redefine what digital tools and experiences mean in luxury. We focus on providing innovative tools and shopping services to keep Brand/SA + Clients engaged in inspiring conversation about products and style. ALPHA is s mobile-first Connection Clienteling platform that simplifies and enriches the Sales Associate+ Clients relationship. With ALPHA, sales associates extend a "Red Carpet" like shopping experience to their clients — a bespoke communication channel filled with product inspiration, client requests, style sessions, and one click buy & try capabilities. 
We believe ALPHA can help you generate better sales— higher client satisfaction and significantly bigger conversion rates. For more information, visit http://www.meetalpha.it