2
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1
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0
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1
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8y
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Board Member
Jul 2020
MINT is the global leader in Advertising Resource Management (ARM) Software as a Service (SaaS), which operates from its offices in Milan, London, Paris, Berlin, and São Paulo. Global brands like Mastercard, Coca-Cola, Stellantis, and P&G trust MINT to manage their advertising campaigns more efficiently.
With a record 350+ platform integrations, MINT solution provides a single source of media truth while streamlining advertising operations across the enterprise. Built with unprecedented governance as its primary goal, it leverages automation for higher efficiency, while AI enables better decision making.
For more information or to set up a demonstration of ARM, visit www.mint.ai
Founder & Investor
Nov 2018
CognitiveADV is a digital sales house that uses disruptive Cognitive Technologies to ensure real user attention to the customer's adv.
It is part of the Cognitive Group, an AdTech Group specialized in cookie-less and
programmatic advertising solutions, audience profiling, social organic and contextual targeting.
CognitiveADV is the first full-funnel sales house: It is able to identify and profile users along the entire advertising funnel, using a complete set of advertising strategies by offering different products customized for each stage of the funnel.
Thanks to its cookie-less and consumer-understanding technologies, the Group gathers, analyses, and synchronizes information from various sources creating a unique cognitive fingerprint of the users, allowing brands to boost their awareness and media marketing performance.
The Group also provides services leveraging a set of proprietary algorithms, technologies, advertising placements, and content.
We use deep learning to predict consumer behavior automatically and target the right consumer at the right time and in the right place.
The A.I. COGNITIVE ENGINE deeper dives into your consumers’ behaviours and traits; identify new consumer clusters, predicting specific needs and interests to develop fresh marketing strategies to improve campaigns performance.
The COGNITIVE SOCIAL AUDIENCE PROFILING engine browses consumers’ interest analysis combined with their Social conversations and images to get access to a vast amount of profiled data about your desired audience to be activated in your Campaigns. The Advertising Cognitive Engine associates every specific Audience and Personality treats built with relevant context supplying Relevant content.
Experience · 5 entries
All (5)
Investments (1)
Founder (4)
Board (1)
2020
Board Member
Jul 2020
MINT is the global leader in Advertising Resource Management (ARM) Software as a Service (SaaS), which operates from its offices in Milan, London, Paris, Berlin, and São Paulo. Global brands like Mastercard, Coca-Cola, Stellantis, and P&G trust MINT to manage their advertising campaigns more efficiently.
With a record 350+ platform integrations, MINT solution provides a single source of media truth while streamlining advertising operations across the enterprise. Built with unprecedented governance as its primary goal, it leverages automation for higher efficiency, while AI enables better decision making.
For more information or to set up a demonstration of ARM, visit www.mint.ai
2019
T
Trust&Value
Founder & CEO
Jan 2019
2018
Founder & Investor
Nov 2018
CognitiveADV is a digital sales house that uses disruptive Cognitive Technologies to ensure real user attention to the customer's adv.
It is part of the Cognitive Group, an AdTech Group specialized in cookie-less and
programmatic advertising solutions, audience profiling, social organic and contextual targeting.
CognitiveADV is the first full-funnel sales house: It is able to identify and profile users along the entire advertising funnel, using a complete set of advertising strategies by offering different products customized for each stage of the funnel.
Thanks to its cookie-less and consumer-understanding technologies, the Group gathers, analyses, and synchronizes information from various sources creating a unique cognitive fingerprint of the users, allowing brands to boost their awareness and media marketing performance.
The Group also provides services leveraging a set of proprietary algorithms, technologies, advertising placements, and content.
We use deep learning to predict consumer behavior automatically and target the right consumer at the right time and in the right place.
The A.I. COGNITIVE ENGINE deeper dives into your consumers’ behaviours and traits; identify new consumer clusters, predicting specific needs and interests to develop fresh marketing strategies to improve campaigns performance.
The COGNITIVE SOCIAL AUDIENCE PROFILING engine browses consumers’ interest analysis combined with their Social conversations and images to get access to a vast amount of profiled data about your desired audience to be activated in your Campaigns. The Advertising Cognitive Engine associates every specific Audience and Personality treats built with relevant context supplying Relevant content.
2010
Co-Founder & Managing Partner
Nov 2010
Audiencerate is the identity hub that supports marketers thanks to its proprietary technology with privacy compliant data. Companies, large and small, can run marketing campaigns with better performance thanks to onboarding, management and activation of first and third party data with an approach focused on ease of use and scalability. Based in London and a team across the United States, UK, France, Italy, Spain, Audiencerate allows companies around the world to achieve their marketing goals by leveraging their data assets
2008
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