Max Sinclair

Founder, CEO at Azoma | ex-Amazon | Helping brands win in the era of Agentic Commerce

📍 United Kingdom🔄 Updated September 2026💼 1 investments📅 2 years investing🗓 Last invested Jan 2024
VC🌍 United Kingdom
1
Total investments
0
Early stage
0
Mid stage
0
Late stage
2y
Years active

Portfolio

1 investments · sorted by recency
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Angel Investor
Jan 2024
Various board memberships
Experience · 4 entries
All (4)
Investments (1)
Founder (2)
2024
Angel Investor
Jan 2024
Various board memberships
2022
Founder, CEO
Oct 2022
Azoma is the Agentic Commerce Optimization (ACO) software of choice for Enterprises, trusted by the likes of Mars Inc, HP, Arla, Zappos, Canadian Tire, Southeastern Grocers, MKM and more. 60% of adults are researching products and services on ChatGPT, Google AI Overviews, Perplexity, and Amazon RUFUS, making these key new marketing channels. We help you monitor how your brand appears, uncover consumer trends, and generate optimized content to lead the AI conversation via our end-to-end workflow. Featured on: The BBC | Business Insider | The Grocer | Vogue Business | ShopTalk | MAD//Fest | RetailX | Retail Technology Innovation Hub | Direct Commerce | eComm Live | Seller Sessions | Breakit | Online Seller UK | SellerCon | Amazing Days | AI Business Summit | Neon Pulse | AMZ Online Summit | AI Finder | ASGTG & more...
Founder in Residence
Sep 2022
Entrepreneurs First invests in exceptional individuals to build startups from scratch. We bring together talented outliers to develop their most ambitious ideas and raise money from the world’s best investors. Since pioneering Talent Investing in 2015, we’ve learned to recognize individuals with extraordinary futures before anyone else, embedding them in a community of ambitious peers and giving them the tools they need to succeed, fast. We back them before they have a company, a team, even before they have an idea, based purely on talent. EF’s portfolio is now collectively valued at over $16B, and includes companies such as Aztec, Cleo, Magdrive, Neptune, Omnea, Opply, PolyAI, Tractable, and many more. EF is backed by some of the worlds leading founders and investors, including Founders Fund, Greylock, John Collison (founder – Stripe), Patrick Collison (founder – Stripe), Reid Hoffman (founder – LinkedIn), Eric Schmidt (former CEO - Google), Demis Hassabis (founder – Google DeepMind ), Taavet Hinrikus (founder – Wise), Matt Mullenweg (founder – WordPress), Charlie Songhurst (Board member – Meta), Christa Davies (Board member – Stripe), Lachy Groom (founder – Physical Intelligence), Aidan Gomez (founder – Cohere), Mati Staniszewski (founder – ElevenLabs), Danny Rimer (Partner - Index Ventures), Matt Cohler (former General Partner - Benchmark). We exist to make great companies happen that otherwise wouldn’t. For more information about Entrepreneurs First, visit www.joinef.com Were hiring! Join our global team and experience firsthand the workings of a globally unique talent investor working with cutting edge entrepreneurs on world changing technologies: https://www.joinef.com/about/careers
2014
Research Associate
May 2014
FPI is a non-profit, non-partisan organization that seeks to promote an active U.S. foreign policy committed to robust support for democratic allies, human rights, a strong American military equipped to meet the challenges of the 21st century, and strengthening Americas global economic competitiveness. The organization was founded in 2009 and is led by Executive Director Christopher J. Griffin. FPI’s Board of Directors consists of Ambassador Eric Edelman, Robert Kagan, William Kristol, and Dan Senor. For more, visit our website at www.foreignpolicyi.org.