Maura Hanley

The Canadian Media Directors’ Council plays a pro-active role in the media communications industry as advocates, leaders and as advisors, to ensure a fair and progressive marketplace on behalf of our clients, our agencies and our media partners. We operate as a collective voice on behalf of advertisers, leveraging our significant investment in advertising placement, to counter-balance the concentration of media ownership.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

We are an independent digital marketing diagnostics company focused on bringing greater accountability and transparency to digital advertising. By combining a standard methodology and scorecard with custom recommendations and solutions you can be confident you will be investing in what you need to drive the results you want. Learn more about how you can minimize risk and maximize return on investment via our Digital Risk Management Audit and Digital Advertising Strategic Implementation Assessment.

The Canadian Media Directors’ Council plays a pro-active role in the media communications industry as advocates, leaders and as advisors, to ensure a fair and progressive marketplace on behalf of our clients, our agencies and our media partners. We operate as a collective voice on behalf of advertisers, leveraging our significant investment in advertising placement, to counter-balance the concentration of media ownership.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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