Matthew Larson, CFA

Brij’s AI-powered software platform helps brands acquire, analyze, and activate first-party data across every sales channel. Reclaim customer data lost to retail & marketplaces and drive revenue through Brijs mobile-optimized experiences.

Keebler Health is an AI-first risk adjustment platform for providers and payers that are at risk for Medicare & Medicaid lives. Through a custom-built, transformer AI model, Keebler Health quickly uncovers risk adjustment opportunities with minimal encounter data.

No. The world doesn’t need another celebrity Tequila. But goodness gracious the Tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun. Pantalones is a 100% Blue Weber Agave, super premium ORGANIC Tequila that is smooth, flavorful, and great for sipping, shooting or mixing up in your favorite Fancy Pants cocktail. Pantalones is Spanish for pants, and also Spanish slang for guts. Pantalones Tequila is all about having the guts to make that next move, to have fun and not take things too seriously. We all put our pants on one leg at a time, and just like pants our Tequila is for everyone.

Nori is a clothing care brand launching an innovative handheld steam iron designed for modern professionals. The companys hardware solution lies at the intersection of patent pending technology, thoughtful branding and contemporary distribution. Gone are the days of leaky steamers and clunky ironing boards... Now, we Nori.

AI for Food Production Yield Optimization | Quality Control | Staff Skills FloVision Solutions automated systems fit into any production line to measure product quality, customer spec, and staff performance. Identify gain and loss trends with comprehensive yield, staff, and financial reports on the FloVision Analytics dashboard.

Brij’s AI-powered software platform helps brands acquire, analyze, and activate first-party data across every sales channel. Reclaim customer data lost to retail & marketplaces and drive revenue through Brijs mobile-optimized experiences.

Keebler Health is an AI-first risk adjustment platform for providers and payers that are at risk for Medicare & Medicaid lives. Through a custom-built, transformer AI model, Keebler Health quickly uncovers risk adjustment opportunities with minimal encounter data.

No. The world doesn’t need another celebrity Tequila. But goodness gracious the Tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun. Pantalones is a 100% Blue Weber Agave, super premium ORGANIC Tequila that is smooth, flavorful, and great for sipping, shooting or mixing up in your favorite Fancy Pants cocktail. Pantalones is Spanish for pants, and also Spanish slang for guts. Pantalones Tequila is all about having the guts to make that next move, to have fun and not take things too seriously. We all put our pants on one leg at a time, and just like pants our Tequila is for everyone.

Nori is a clothing care brand launching an innovative handheld steam iron designed for modern professionals. The companys hardware solution lies at the intersection of patent pending technology, thoughtful branding and contemporary distribution. Gone are the days of leaky steamers and clunky ironing boards... Now, we Nori.

Underdog Labs is a pre-seed venture firm. We invest in passionate, early stage founders to help them navigate the first success milestones. We are experienced, serial entrepreneurs who work shoulder to shoulder with you and complement our muscle with capital. We are often the first investors for our founders.