Matt Holden

BERT is not just another outdoor sports shoe brand, its a new kind of shoe that active people wear immediately before and after whatever they love to do, from running to riding and wakeboarding to white water rafting. Bert is the first ever pre/post activity shoe designed for the active life enthusiast. Technical gear, including footwear, is designed to excel in a specific activity and not to be worn out doing something else. Cyclists, for example, hate destroying their cleats on the pavement before and after a ride. The more sophisticated sports /outdoor footwear becomes, the harder it is to use it for any other use like walking or relaxing. Finally, active people are always looking for ways to save space and weight. When they pack for the day ahead, every inch counts, Packing smart is key.. Thats why Bert shoes are made to squeeze into the tightest places, freeing up much-needed space and keeping you light on your feet wherever you go. In Bert we don’t compete against any sports footwear; we complement it Cycling, Hiking, Running - whatever moves you -we are ‘the other shoe’ specially designed for your pre and post-activity. Bert has become part of the daily use of many athletes here in Colombia where we don’t just make beautiful shoes. but we are also deeply committed to supporting our nations communities. The natural rubber we use on our soles is sourced from ASOHECA, a community comprising 1,200 families dedicated to rubber production. These families once involved in activities like working on cocaine farms or being associated with the Guerrilla have been provided with a fresh start. Lastly, our dedication to making a difference extends to our furry friends. We cherish animals deeply and are actively involved in reducing the population of stray dogs in our country. A portion of our profits goes towards supporting sterilization programs in underserved communities throughout Colombia.

RACE ACROSS is a series of ultra-distance cycling events unique in the world. The most legendary routes have been selected to make this one-stage event a human and sporting adventure that you will remember for the rest of your life...

Supersapiens is going to be the most influential sports brand of the decade. With biowearable technology, they develop innovative insights around your glucose data that drive lasting positive behavior change and help you unlock better performance and recovery.

Born in the mountains and raised on the road, Haute Route began in 2010 with its founding event - The Haute Route Alps. Today, the brand is driven by a passion for soaring heights and personal feats, offering 3, 5 and 7-day cycling events in iconic destinations. The brand’s objective is to deliver an unparalleled 'professional' experience for amateur cyclists. This means not only delivering first class hospitality and event management, but all the key ingredients that make up the culture and experience of professional road racing. The IRONMAN Group acquired the premier multi-day cycling event series Haute Route® in 2021. With the acquisition of the brand and series, the world’s largest operator of mass participation sports events adds six new cycling events to its portfolio of iconic brands and events that includes triathlon, road running, mountain biking, trail running and road cycling.

BERT is not just another outdoor sports shoe brand, its a new kind of shoe that active people wear immediately before and after whatever they love to do, from running to riding and wakeboarding to white water rafting. Bert is the first ever pre/post activity shoe designed for the active life enthusiast. Technical gear, including footwear, is designed to excel in a specific activity and not to be worn out doing something else. Cyclists, for example, hate destroying their cleats on the pavement before and after a ride. The more sophisticated sports /outdoor footwear becomes, the harder it is to use it for any other use like walking or relaxing. Finally, active people are always looking for ways to save space and weight. When they pack for the day ahead, every inch counts, Packing smart is key.. Thats why Bert shoes are made to squeeze into the tightest places, freeing up much-needed space and keeping you light on your feet wherever you go. In Bert we don’t compete against any sports footwear; we complement it Cycling, Hiking, Running - whatever moves you -we are ‘the other shoe’ specially designed for your pre and post-activity. Bert has become part of the daily use of many athletes here in Colombia where we don’t just make beautiful shoes. but we are also deeply committed to supporting our nations communities. The natural rubber we use on our soles is sourced from ASOHECA, a community comprising 1,200 families dedicated to rubber production. These families once involved in activities like working on cocaine farms or being associated with the Guerrilla have been provided with a fresh start. Lastly, our dedication to making a difference extends to our furry friends. We cherish animals deeply and are actively involved in reducing the population of stray dogs in our country. A portion of our profits goes towards supporting sterilization programs in underserved communities throughout Colombia.

MUUVR is an app rewarding physical activity: Get active, get rewarded. MUUVR is the movement app that transforms physical activity into real benefits – through challenges, rewards and smart partner offers. The MUUVR app and team pursues a clear common goal: to motivate people to be more active through rewards – digitally, playfully, and sustainably. Our users earn MUUVS through their activity, by participating in challenges and events and through purchases with our partners. These MUUVS can be used to purchase exciting rewards in our shop and to unlock exclusive money-can’t-buy experiences, turning effort into genuine value. With our rapidly growing community of active users in the DACH region and through targeted digital campaigns, challenges, and reward mechanisms, we are creating new avenues to reach and engage sports-oriented target groups for our partners in an intelligent and entertaining manner. Join the community dedicated to moving the human race forward, one step, one challenge, one reward at a time!

Enjoy hundreds of amazing rides around the world in a level of realism you won’t find anywhere else. Many thousands of users Worldwide enjoy FulGaz. The app is currently available for iOS and Apple TV. Our rides are filmed on bikes to the highest standards then processed with our own unique technology. This allows us to bring you the best experience every time you ride. Want to help us grow and expand into new markets? Get in touch.

RACE ACROSS is a series of ultra-distance cycling events unique in the world. The most legendary routes have been selected to make this one-stage event a human and sporting adventure that you will remember for the rest of your life...

Supersapiens is going to be the most influential sports brand of the decade. With biowearable technology, they develop innovative insights around your glucose data that drive lasting positive behavior change and help you unlock better performance and recovery.