Mats Johansson

Operator / Tech Investor / Chairman / Advisor

📍 Sweden, Sweden🔄 Updated September 2026💼 15 investments📅 18 years investing🗓 Last invested Nov 2020
VC🌍 Sweden
15
Total investments
7
Early stage
2
Mid stage
3
Late stage
18y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member and Investor
Nov 2020
Were raising happier, healthier pets! Our mission at FirstVet is to serve as the first point of contact for pet parents by making first class pet care easier, cheaper and more enjoyable to access wherever, whenever. Offering on-demand access to trustworthy knowledge and advice from licensed veterinarians as well as science-backed products and services, we provide pet parents with a community of professionals to turn to for support.
Board Member and Investor
Nov 2016
APPRL is on a mission to connect the world’s greatest inspirational content with commerce to change the future of e-commerce, marketing and media for the better through AI, scalable technology and user-centric design. Our team is made up of 25 engineers, social media experts, data scientists, strategists, marketers and innovators that have previously been building companies such as Spotify, Splay, Klarna, H&M, Soundcloud, iZettle, Soundtrack Your Brand and more → join our journey at http://jobs.apprl.com.
Board Member and Investor
Jul 2015
Create mixtapes & DJ with music from Spotify or iTunes. We’re on a mission to make it easy for anyone to creatively engage with the music they love and discover new music to fall in love with. Pacemaker is a user-friendly mix-creation app. Launched for iPad in February 2014 and for iPhone and Apple Watch in April, 2015.
mid stageMusicians
Board Member and Investor
Jul 2015
Galton Voysey's vision is to be the leading developer of Direct-to-Consumer Brands. We have a portfolio of 45+ in-house brands whereby we build, manage and own them 100% internally. From the initial idea conception to building the website, designing the product, finding the manufacturing partner, buying the inventory, managing the logistics, getting the inventory to our US warehouse, creating ads, selling to our end consumer, and the after customer care, we manage everything in-house.
early stageRetail
Board Member and Investor
Jul 2014
Strossle is a fast growing media tech company, helping publishers optimize content distribution. We use machine learning technologies to adapt the user experience based on context and personal interests. It’s Artificial Intelligence for media. Strossle was founded in Sweden in 2013 by a team of entrepreneurs with an extensive media background. The shared perception was that the media industry was losing ground with its conservative view on technology and business models. Instead of embracing new distribution and business opportunities, media companies tried to lock users into their own channels and increase the amount of intrusive display ad formats that users had to sit through. Strossles mission is to help publishers out of this negative spiral and become future-proof. With Strossle publishers empower their content by: - Making sure every user is presented to an optimal mix of content - resulting in higher engagement. - Attracting new users through promotion of their best performing content in Strossle's publisher network. - Leveraging their premium environments by offering native advertisers extended reach. These values have clearly resonated with publishers. Since launch Strossle has had an average monthly growth rate of 20%, and now we're going global with our way of thinking. Today the company has offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam, Madrid and New York.
Board Member and Investor
Nov 2012
In close co-operation with OEM partners, we design, produce and deliver complete heat exchanger systems to optimize overall function for the customer. Leading international companies utilize our system in combination with their product. The design process is carried out in close co-operation with the customer in mutual development projects. The systems are delivered with our customer’s labels, and often to the end user as an integrated accessory.
Board Member and Investor
Dec 2011
Cultivating the digital car market! Cultivating the digital car market! Cultivating the digital car market! Cultivating the digital car market!
Board Member and Investor
Dec 2011
Cultivating the digital car market! Cultivating the digital car market! Cultivating the digital car market! Cultivating the digital car market!
late stageAutomotive
Co-Founder and Investor
Dec 2009
Spintop Ventures is a Nordic seed-stage venture capital firm with a track record since 2010 scaling software-based technology companies that drive transformational change with a positive sustainability impact. The team at Spintop is composed of seasoned entrepreneurs and executives from the technology industry. The team members have navigated the journey from startup to successful exit multiple times both as executives and active investors, delivering attractive returns.
Board Member and Investor
Dec 2009
Planeto creates fun trivia games and knowledge platforms for a worldwide audience. The company was founded in 2009 by Martin Walfisz and Magnus Robertsson, with the goal of becoming the world’s leading developer of online trivia and knowledge-focused entertainment experiences. Furthermore, as people play our trivia games, we can quantify their knowledge to build a global database of experts: the world's personal knowledge graph. Our vision is to give everyone on earth instant access to an expert on any topic.
early stageComputer Games
Board Member and Investor
Nov 2009
LocalizeDirect is a game localization company founded by ex-game developers. We provide translation, localization QA and CMS services (LocDirect) for game companies and game developers worldwide. LocDirectis an online localization system tailor-made for the games industry. It's made by game developers FOR game developers. LocDirect is designed to help organizations deal with the increasingly complex task of localizing in-game assets and achieving simultaneous worldwide release. Our system supports the entire development process and allows for localization in parallel with development. LocDirect connects all the stakeholders in the localization process including developers, producers, translators, proofreaders, loc managers, and loc QA staff. Our solution is highly adaptable and scales from small handheld game productions to large AAA multiplatform projects.
Co-founder and Investor
Apr 2008
GP Bullhound is a global technology advisory firm providing expert M&A and growth capital transaction support to the world’s leading innovators, with 100+ professionals and 11 offices globally. For more information, please visit www.gpbullhound.com
Board Member and Investor
Feb 2008
Expertmaker's proprietary and award-winning Artificial Intelligence (AI) and big data platform powers a new generation of intelligent solutions. With applications from Retail to the Internet of Things, Expertmaker solutions continuously learn from your data, powering advanced big data applications, hyper-optimizing business performance, and enabling vastly improved customer experiences. We create leading edge custom point solutions for forward thinking companies in areas such as optimization, prediction and personalization. Clients include include Safeway, Telia, Vodafone, eBay and RedLaser.
Experience · 18 entries
All (18)
Investments (13)
Founder (5)
Board (12)
2020
Board Member and Investor
Nov 2020
Were raising happier, healthier pets! Our mission at FirstVet is to serve as the first point of contact for pet parents by making first class pet care easier, cheaper and more enjoyable to access wherever, whenever. Offering on-demand access to trustworthy knowledge and advice from licensed veterinarians as well as science-backed products and services, we provide pet parents with a community of professionals to turn to for support.
Investor
Feb 2020
Mubadala Investment Company is a global, sovereign investor with an entrepreneurial mindset and a mandate to create sustainable returns for Abu Dhabi. Together, we build upon the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, who envisioned a free, stable and dignified life for the people of this country. We create value by leveraging our talent, our shareholder, our diverse portfolio, and our global presence and partnerships. As a responsible investor, we serve a wider social and economic development purpose through a principled work culture and by inspiring our businesses to make a positive and lasting impact on the communities in which they operate. Mubadala is a $330 billion (AED 1.2 trillion) business that spans six continents with interests across multiple sectors and asset classes. Headquartered in Abu Dhabi, Mubadala also has offices in London, Rio de Janeiro, New York, San Francisco and Beijing. At Mubadala we continue to look towards the future, with aspirations to double the size of our portfolio in the coming decade. Our environment thrives on inspiration, partnerships, and continuous evolution and is tailored for those who aspire to not only reach new heights in their careers but also contribute to sustainable, long-term investments that shape future industries. Here, you’ll find opportunities to lead, innovate, and drive meaningful change in a variety of sectors.
2016
Board Member and Investor
Nov 2016
APPRL is on a mission to connect the world’s greatest inspirational content with commerce to change the future of e-commerce, marketing and media for the better through AI, scalable technology and user-centric design. Our team is made up of 25 engineers, social media experts, data scientists, strategists, marketers and innovators that have previously been building companies such as Spotify, Splay, Klarna, H&M, Soundcloud, iZettle, Soundtrack Your Brand and more → join our journey at http://jobs.apprl.com.
2015
Board Member and Investor
Jul 2015
Create mixtapes & DJ with music from Spotify or iTunes. We’re on a mission to make it easy for anyone to creatively engage with the music they love and discover new music to fall in love with. Pacemaker is a user-friendly mix-creation app. Launched for iPad in February 2014 and for iPhone and Apple Watch in April, 2015.
mid stageMusicians
Board Member and Investor
Jul 2015
Galton Voysey's vision is to be the leading developer of Direct-to-Consumer Brands. We have a portfolio of 45+ in-house brands whereby we build, manage and own them 100% internally. From the initial idea conception to building the website, designing the product, finding the manufacturing partner, buying the inventory, managing the logistics, getting the inventory to our US warehouse, creating ads, selling to our end consumer, and the after customer care, we manage everything in-house.
early stageRetail
Show all 18 entries ↓
Investment activity
2008–2020 · 15 investments
2008220093201122012220141201522016120202
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