Mathew Cullen

Medialake is redefining creative operations with a single platform that delivers complete visibility across usage, compliance and performance. Track how creative is used, identify brand risks and understand what drives performance by unifying fragmented tools, channels and regions into one connected ecosystem. Built for enterprise scale, Medialake brings your creative landscape together in one place, powered by AI. Our customers range from Fortune 100 enterprises to mid-sized and governmental organizations—where visibility and data aren’t optional, but mission-critical.

The world of sports and entertainment is a thrilling one, offering brands the potential to add valuable equity to their marketing output. But the pathway to finding the right matchup has been clouded for far too long. Luscid is here to change this. Luscid is the most comprehensive sponsorship data platform that maps out the entire sponsorship ecosystem, delivering new levels of insight, accountability, transparency, and efficiency for the sports and entertainment partnerships space. Email: info@luscid.com

Clippd is a data-driven technology that helps golfers to get better faster. Our performance platform analyses each and every shot - both on and off the course - to reveal a golfers unique golfing DNA. Clippd enables golfers to truly understand their game and make better decisions about how to play and improve. In addition, Clippd is the data platform that supports all of college golf in the US, publishing scores, results and rankings for hundreds of programs and thousands of tournaments each year. Clippd is creating a new connected, aggregated reality for golfers and golf coaches who have a passion for the game and want to improve.

Venture builders with a focus on scalable community-driven sports and lifestyle companies.

Medialake is redefining creative operations with a single platform that delivers complete visibility across usage, compliance and performance. Track how creative is used, identify brand risks and understand what drives performance by unifying fragmented tools, channels and regions into one connected ecosystem. Built for enterprise scale, Medialake brings your creative landscape together in one place, powered by AI. Our customers range from Fortune 100 enterprises to mid-sized and governmental organizations—where visibility and data aren’t optional, but mission-critical.

The world of sports and entertainment is a thrilling one, offering brands the potential to add valuable equity to their marketing output. But the pathway to finding the right matchup has been clouded for far too long. Luscid is here to change this. Luscid is the most comprehensive sponsorship data platform that maps out the entire sponsorship ecosystem, delivering new levels of insight, accountability, transparency, and efficiency for the sports and entertainment partnerships space. Email: info@luscid.com

Clippd is a data-driven technology that helps golfers to get better faster. Our performance platform analyses each and every shot - both on and off the course - to reveal a golfers unique golfing DNA. Clippd enables golfers to truly understand their game and make better decisions about how to play and improve. In addition, Clippd is the data platform that supports all of college golf in the US, publishing scores, results and rankings for hundreds of programs and thousands of tournaments each year. Clippd is creating a new connected, aggregated reality for golfers and golf coaches who have a passion for the game and want to improve.

We are a global venture corporation dedicated to enhancing lives through sports and health tech. With a family of funds investing across all stages of venture and a cutting-edge advisory division, we have expanded on the traditional Venture Capital model. We are a leading collective of global investors, innovators, and athletes, joining forces to make meaningful progress, one idea at a time. Originally inspired by Adi Dassler and the entrepreneurial spirit he embodied, LEAD launched in Berlin in 2017. We were founded with the belief that greater investment in sports technology was on the horizon, so we built an academy to accelerate early-stage start-ups in the space. LEAD soon grew beyond an accelerator, becoming a collective of investors, advisors, and innovators who expanded their focus upon recognizing that the line between sports and health was blurring. Today, LEAD is a venture corporation with 70+ portfolio companies, $120 million in assets under management, and a strategic advisory arm supporting global organizations.