Martin Fincham

Transform product development, shopper research and marketing effectiveness with the silverback company for research in the metaverse. Turn product, store and advertising ideas into augmented reality (AR) and virtual reality (VR) experiences to uncover consumer truths and make confident business decisions. Superior technology combined with behavioural science measures true human behaviour to reduce the Say-Do gap in market research.

Transform product development, shopper research and marketing effectiveness with the silverback company for research in the metaverse. Turn product, store and advertising ideas into augmented reality (AR) and virtual reality (VR) experiences to uncover consumer truths and make confident business decisions. Superior technology combined with behavioural science measures true human behaviour to reduce the Say-Do gap in market research.

An exciting and experienced team taking a fresh approach to venture capital. Working with companies at all stages of their development, from early-stage ventures to venture capital through to private equity and exit. New Model Venture Capital works closely with Fig as an Authorised Fund Manager. New Model launched its first product, the Evergreen Discretionary Asset Management Scheme, formally in February 2014.

At the Gorilla Factory, we make market leaders out of early-stage companies and can also reignite growth at mature businesses which have slowed. Finding the optimal go-to-market strategy is a hit-and-miss exercise if you don’t have a high degree of Sales and Marketing expertise in-house; yet finding and hiring such senior executives is time-consuming, expensive and fraught with risk. We are founders, start-up and corporate executives with proven skills in sales, marketing and growth management who work on a flexible, interim basis. Our passion is working alongside leadership teams as they approach their scale-up moment by using our commercial skills, wise judgment, and global experience to guide them across the chasm and leave them better prepared for the future. We will consider pro-bono, fee-based and equity-based engagements.