Martin Ericsson

Founder & CEO

📍 London, England Metropolitan Area, United Kingdom🔄 Updated September 2026💼 10 investments📅 10 years investing🗓 Last invested Jun 2024
VC🌍 United Kingdom
10
Total investments
1
Early stage
5
Mid stage
4
Late stage
10y
Years active

Portfolio

10 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jun 2024
The flexible backend for all your projects. 🐰 Turn your DB into a headless CMS, admin panels, or apps with a custom UI, instant APIs, auth & more. Directus is an open-source data platform that automatically wraps any SQL database with a real-time GraphQL+REST API for developers and a no-code data collaboration app for non-technical users. Completely modular and extensible, with absolutely no limitations or paywalls. Directus can power even the largest and most complex projects. And, with our pure SQL database mirroring, you never need to worry about vendor lock-in. Available for cloud or on-prem, Directus is the ideal solution for data democratization. Use cases include: • Headless CMS — Websites, apps, kiosks, e-com, signage, etc • Backend-as-a-Service — An API builder on top of a database and asset storage • Internal Applications — BI, back-office, CRM, inventory, projects, etc • Data Applications — SaaS, IoT, analytics, monitoring, dashboards, etc
Investor
Dec 2021
The world needs supply chains that can adapt quickly - that means they are outcome-driven, data first, responsive and resilient. 7bridges gives you the ability to understand the impact of every decision you make - gathering all your data in one powerful platform so you have full control and a birds-eye view. Our AI lets you test out new ideas and adapt to real world disruptions; giving you more room to innovate. Today, some of the world’s top brands use 7bridges and regularly achieve: - An average of 16% direct cost savings on shipments - 18 % better procurement rates with logistics companies - A 3X return on investment within twelve months of signing 7bridges is committed to reinventing supply chain management because smarter supply chains benefit everyone.
Investor
Jul 2021
At Castor, we believe in the power of clinical research and the power of technology. And we know that together, these forces can help extend human healthspan. To achieve this reality, we must make patient-centered clinical trials a possibility for everyone, anywhere in the world. Thats why we are using technology to capture the worlds research data and optimize each activity of a clinical trial. From recruitment to monitoring, our modular clinical trial platform makes it easier to design and deploy trials, enroll and engage patients, collect data and analyze results. Each module can be used individually or in unison with others, providing the ability to customize each solution to fit your needs, and grow at your own pace. That’s delightful for patients, effortless for study teams, risk-free for sponsors.
Investor
May 2021
Sustainable cleaning swaps for our homes and bodies should be effortless and affordable. It means everyone can then take part. And when everyone is taking part, we see the greatest change... ... smol believes there is a better way to buy cleaning products. Award winning, high-performance, innovative formulations that work brilliantly and are better for the planet. Sustainably packaged and delivered to your home when YOU need them. All at a fair price. No to multinationals putting profits and plastic above the planet. No to expensive eco brands that don’t work. Weve started a revolution to clean up our planet.
Investor
Nov 2020
Tibber is on a mission to change the way we buy and consume electricity. “With smart technology, no bigger than an app in your phone, Tibber replaces your traditional power company. It’s technology that not only charges your home with cheap, green energy but also makes sure you consume less – so that both our planet and your paycheck last longer.”
Investor
May 2020
This is Otrium: the worlds most innovative end-to-end platform for off-price fashion. Hundreds of brands consumers love – all in one app. Otrium is a purpose-driven platform that envisions a world where all clothing that is produced is worn. With a technology-led approach, Otrium connects a growing global community with excess stock from leading brands. We aim to empower conscious consumers to reduce industry waste while giving fashion brands a lasting presence with new value and fans outside of seasonal business models. Named on Fast Company magazines most innovative companies 2023. Our proprietary technology lets brands of any size quickly set up their own outlet store with a full-service B2C2B approach. Recent labels joining our roster include Diane von Furstenburg, All Saints, Paige, and Thakoon. They join established flagship brands including Tommy Hilfiger, Reiss, and Asics. With over 4 million registered members (and counting!), Otrium’s platform offers a personalised fashion experience and savings of up to 75% off the designer and luxury brands people love. We now reach members and brands in over 20 markets – on both sides of the Atlantic. Join us. It gets even better: Were hiring! Otrium employs around 200 people globally, with hubs in London, New York, Lisbon, Paris and, our founding city, Amsterdam.
Investor
Mar 2020
Cazoo. Right for You. Search over 230,000 used cars from 6,000 dealers nationwide.
Investor
Jan 2020
Funnel is the marketing data platform that gives you business-ready data that makes sense. This means data that is clean, accurate, and always up to date. Our mission is to help marketers like you to become more data-driven. Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. Funnel makes it easy to report on your marketing performance. Collect data from all platforms across the customer journey: advertising, analytics, and CRM. Transform your data with recommended and customizable rules, and explore it to find new insights. Then let Funnel send data to your visualization apps or data warehouses, to give your team real-time insights whenever you need them. **We have been notified of attempts happening via WhatsApp where people pretend to be from Funnel’s recruitment team with the aim of getting candidates to register on a fake recruitment site. We want to remind our candidates that Funnel never uses WhatsApp for communication.**
Investor
Sep 2019
ScyllaDB is the database for data-intensive apps that require high performance and low latency. It enables teams to harness the ever-increasing computing power of modern infrastructures--eliminating barriers to scale as data grows. Unlike any other database, ScyllaDB is built with deep architectural advancements that enable exceptional end-user experiences at radically lower costs. Over 300 game-changing companies like Disney+ Hotstar, Expedia, FireEye, Discord, Crypto.com, Zillow, Starbucks, Comcast, and Samsung use ScyllaDB for their toughest database challenges. ScyllaDB is available as free open source software, a fully-supported enterprise product, and a fully managed service on multiple cloud providers. For more information: ScyllaDB.com
Investor
Oct 2016
Eight Roads Ventures is a global venture capital firm backed by Fidelity that helps entrepreneurs scale. We partner with game-changing technology and healthcare companies with a presence in Europe, India, China, Japan and the US. Our global platform has 50+ years of venture investing experience, $11 billion in AUM, over 600 portfolio companies and 60+ IPOs.
Experience · 13 entries
All (13)
Investments (10)
Founder (1)
2026
Founder & CEO
Jan 2026
Priori helps AI founders get pre-emptively acquired by the best AI strategics. Joining forces with an AI strategic has never been more compelling - the right partner can help accelerate growth faster than going at it stand alone, with founders remaining founders. And exit readiness preparation is a win-win regardless of exit strategy, since closer relationships with top strategics open doors to commercial partnerships, fundraising opportunities, and boost brand credibility. More and more of the best founders are starting to explore this as a result. Reach out if you like to learn more.
2024
Investor
Jun 2024
The flexible backend for all your projects. 🐰 Turn your DB into a headless CMS, admin panels, or apps with a custom UI, instant APIs, auth & more. Directus is an open-source data platform that automatically wraps any SQL database with a real-time GraphQL+REST API for developers and a no-code data collaboration app for non-technical users. Completely modular and extensible, with absolutely no limitations or paywalls. Directus can power even the largest and most complex projects. And, with our pure SQL database mirroring, you never need to worry about vendor lock-in. Available for cloud or on-prem, Directus is the ideal solution for data democratization. Use cases include: • Headless CMS — Websites, apps, kiosks, e-com, signage, etc • Backend-as-a-Service — An API builder on top of a database and asset storage • Internal Applications — BI, back-office, CRM, inventory, projects, etc • Data Applications — SaaS, IoT, analytics, monitoring, dashboards, etc
2021
Investor
Dec 2021
The world needs supply chains that can adapt quickly - that means they are outcome-driven, data first, responsive and resilient. 7bridges gives you the ability to understand the impact of every decision you make - gathering all your data in one powerful platform so you have full control and a birds-eye view. Our AI lets you test out new ideas and adapt to real world disruptions; giving you more room to innovate. Today, some of the world’s top brands use 7bridges and regularly achieve: - An average of 16% direct cost savings on shipments - 18 % better procurement rates with logistics companies - A 3X return on investment within twelve months of signing 7bridges is committed to reinventing supply chain management because smarter supply chains benefit everyone.
Investor
Jul 2021
At Castor, we believe in the power of clinical research and the power of technology. And we know that together, these forces can help extend human healthspan. To achieve this reality, we must make patient-centered clinical trials a possibility for everyone, anywhere in the world. Thats why we are using technology to capture the worlds research data and optimize each activity of a clinical trial. From recruitment to monitoring, our modular clinical trial platform makes it easier to design and deploy trials, enroll and engage patients, collect data and analyze results. Each module can be used individually or in unison with others, providing the ability to customize each solution to fit your needs, and grow at your own pace. That’s delightful for patients, effortless for study teams, risk-free for sponsors.
Investor
May 2021
Sustainable cleaning swaps for our homes and bodies should be effortless and affordable. It means everyone can then take part. And when everyone is taking part, we see the greatest change... ... smol believes there is a better way to buy cleaning products. Award winning, high-performance, innovative formulations that work brilliantly and are better for the planet. Sustainably packaged and delivered to your home when YOU need them. All at a fair price. No to multinationals putting profits and plastic above the planet. No to expensive eco brands that don’t work. Weve started a revolution to clean up our planet.
Show all 13 entries ↓
Investment activity
2016–2024 · 10 investments
2016120191202042021320241
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