Mark Borum

Strategic Partnerships @ Nift | 12+ Years As GTM, Sales, & Partnerships Leader | Built $0–10M & $10–50M+ Revenue Engines Across Media, Marketplaces, & Consumer Tech | MBA

📍 United States🔄 Updated September 2026💼 2 investments📅 3 years investing🗓 Last invested Dec 2023
VC🌍 United States
2
Total investments
0
Early stage
1
Mid stage
1
Late stage
3y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Dec 2023
Loom is our neighbourhood club built on the values we cherish and the activities we love: beautiful co-working spaces, energising fitness classes, and amazing curated events.
mid stageHospitality
Investor
Nov 2023
We believe that everyone should have access to play the beautiful game On Demand. The process of playing soccer can be a hassle, everything from finding enough players to play with and finding a field to play at makes it difficult for many to play the sport they love. With Plei, we allow soccer players to get out and play in just 2 clicks. Soccer (Football) it the Global game, and we aim to build a global platform connecting soccer enthusiasts so that playing soccer can be as easy as ordering an Uber Driver. We partner with soccer facilities and provide them with a management system that allows for them to manage all aspects of their business under one platform. Currently servicing 18+ cities across the United States. Our community of more than 250,000 players and 160+ soccer facilities is our passion.
Experience · 7 entries
All (7)
Investments (2)
Founder (3)
2024
Partnerships
Feb 2024
Acquiring net new customers in today’s fiercely competitive performance marketing landscape presents many challenges. Rising marketing and customer acquisition costs are causing brands to experience declining performance and increased CPAs. Reaching the right customers has become increasingly complex, and traditional marketing channels are not cutting it anymore. What if there was a more efficient way to acquire net new customers for your brand and diversify your channel mix? Enter Nift Advertising for Brand - a game-changing alternative channel to help your brand unlock net new customer acquisition. Leading brands, including HelloFresh, Bj’s Wholesale Club, and Blenders Eyewear, use Nift as a 100% trackable performance marketing channel to meet their CPA and ROAS targets while growing their database with first-party data collection, including emails for remarketing. Here’s How Nift Advertising Works for Brands: 1) Nift partners with top apps like TripAdvisor, ParkMobile, and Mindbody that want to “surprise and delight” their users at key lifecycle moments with exclusive gifts that can be used to discover and try your brand. 2) When the app users complete an action, like leaving a review or paying for parking, they receive one-of-a-kind gifts from select Nift Network advertisers. 3) Consumers discover your brand’s product or service using Nift’s proprietary A.I. technology and receive unique incentives to purchase that keep them coming back for more. Dont wait – learn more about Nift Advertising for Brands today and discover a new path to acquiring net new customers at GoNift.com/Business.
2023
Investor
Dec 2023
Loom is our neighbourhood club built on the values we cherish and the activities we love: beautiful co-working spaces, energising fitness classes, and amazing curated events.
mid stageHospitality
Investor
Nov 2023
We believe that everyone should have access to play the beautiful game On Demand. The process of playing soccer can be a hassle, everything from finding enough players to play with and finding a field to play at makes it difficult for many to play the sport they love. With Plei, we allow soccer players to get out and play in just 2 clicks. Soccer (Football) it the Global game, and we aim to build a global platform connecting soccer enthusiasts so that playing soccer can be as easy as ordering an Uber Driver. We partner with soccer facilities and provide them with a management system that allows for them to manage all aspects of their business under one platform. Currently servicing 18+ cities across the United States. Our community of more than 250,000 players and 160+ soccer facilities is our passion.
2021
Head of Partnerships
Jul 2021
Teachable is where seasoned creators around the world build their legacy through education. On Teachable, it’s easy to create high-quality courses, coaching, memberships, and digital downloads that help creators scale their businesses—and truly impact peoples lives. With tools designed to grow revenue and drive deeper engagement, creators can confidently move towards real financial freedom, while delivering a learning experience their audience loves. Today, more than 150,000 creators trust Teachable to build something bigger than content—businesses that stand the test of time.
2020
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