Mariette Kristenson

CEO Reitan Convenience AS

📍 Stockholm Metropolitan Area, Sweden🔄 Updated September 2026💼 9 investments📅 14 years investing🗓 Last invested Oct 2025
Angel investor🌍 SwedenInvested this year
9
Total investments
1
Early stage
1
Mid stage
1
Late stage
14y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
May 2021
BHG is the number 1 consumer e-commerce company in the Nordics. We’re also present in most of Eastern and Central Europe. Our strong position in these markets makes us the largest European pure-play within the Home improvement space, meaning Do-It-Yourself and Home furnishings. The Group includes over 85 online destinations — including sites like bygghemma.se, trademax.se, chilli.se, furniturebox.se and taloon.com — and over 70 showrooms. We provide over 800,000 products and a complete offering within DIY, leisure, furniture and furnishings to more than 1 million customers, generating SEK 6.2bn in net sales in 2019. We are headquartered in Malmö, Sweden. Our share is traded on Nasdaq Stockholm, under the ticker ‘BHG‘. The BHG brands employ more than 1,500 people, working every day to create the ultimate online shopping experience!
Board Member
Jun 2020
Curamando helps companies grow their revenue by increasing their digital capabilities and competitiveness. DIGITAL TRANSFORMATION AND GROWTH By providing best-in-class expertise, solid strategies and hands-on practice, we increase your digital competitiveness and your company’s own capabilities to operate digital marketing and sales. Whether you are looking for full-scale digital transformation programs or one-off projects, Curamando can help. YOUR INSOURCED DIGITAL PARTNER As your digital partner, we work integrated with your organisation. We identify the gaps between where you are now and where you need to be. We close the gaps by executing the tactical plans we define. All resulting in fast revenue growth. And, our objective is always to transfer the digital marketing and sales know-how to your team. That way we ensure your independent long-term competitiveness. CURAMANDO SERVICE AREAS Digital strategy and change management: We help you assess and define how your company should evolve to ensure competitiveness. And, we guide your organization through the necessary changes. Digital project and product management: We help you manage digital projects involving both internal resources and external agencies. Our Product managers make up the critical glue between your marketing and IT departments. Digital analytics and value chain optimisation: We help you become data-driven to enable informed business decisions. We identify imperfections within the value chain and manage the adjustments needed. Digital customer acquisition: Our performance marketers, SEO’s & CRO’s work to increase your results across all digital sales channels. Attracting more customers; growing your revenue. Work with us: http://curamando.com/career/ Curamando is a part of ARC.
Board Member
Jun 2020
True change doesn’t happen by chance. It’s shaped by those who’ve led through complexity and delivered lasting impact. Eidra Consulting is what happens when two proven forces – Cupole and Curamando Business Consulting – both with deep roots in strategy and execution, come together. Built on that foundation, we work across industries, with a reach that extends far beyond borders. We help organizations turn strategy into growth by developing sharp, forward-looking operating models and go-to-market plans. We support scaling with purpose – through resilient business models, smart acquisitions, and value-focused integration. As management consultants, we align teams, manage initiatives hands-on, and work side by side with our client and leading specialists across Eidra. We dont just shape strategy, we deliver it.
Board Member
Jun 2020
Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results. Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.
Board Member
Mar 2016
Oriola aims to be the leading specialist in wholesale of pharmaceuticals and health products. In addition, we provide advisory services to pharmaceutical companies and pharmacies as well as dose dispensing for pharmacies and healthcare units. Our long tradition has set the foundation for our unrivalled knowledge and expertise in the pharmaceutical sector, and to our purpose – Health for life. We take pride in enhancing the availability and safe use of medicines and healthcare products. Oriola operates mainly on Finnish and Swedish markets. In 2022, our net sales were 1.5 billion euros and we employed around 930 professionals. Oriola Corporation is listed on Nasdaq Helsinki. www.oriola.com
Board Member
Apr 2014
Varumärken för sportälskare En sportåterförsäljare för människor som lever och andas sport och träning. Oavsett vilken atletisk nivå du ligger på för tillfället så strävar vi efter att förbättra dina prestationer. Sportamore är en del av Footway Group AB.
mid stageRetail
Board Member
Aug 2012
Reitan Convenience Norway AS er et selskap i Reitan og omfatter Narvesen, 7-Eleven i by og langs vei, Northland og Caffeine. Reitan Convenience AS driver også internasjonal butikkvirksomhet i Sverige, Danmark, Finland og Baltikum under kjente merkenavn som Pressbyrån, R-kioski og Lietuvos Spauda, 7-Eleven og Narvesen. Vår kjernevirksomhet og spesialkompetanse er organisering og drift av franchisebasert virksomhet. Vi er et selskap med sterkt fokus på verdibasert ledelse, og er opptatt av å skape et godt miljø og kultur for både Kjøpmenn og egne ansatte, hvor mestring, trivsel og gode prestasjoner står i fokus. I mange år har vi vært blant topp fem i Great Place to Work-kåringen i Norge.
Experience · 9 entries
All (9)
Investments (9)
Board (9)
2025
Board Member
Oct 2025
Ellos Group är en ledande nordisk shoppingdestination för heminredning och mode med onlinebutikerna Ellos, Jotex och Homeroom samt betalvarumärket Elpy. I nära relation med våra miljontals kunder utvecklar vi attraktiva och hållbara erbjudanden för kvinnan mitt i livet, hennes familj och hem. Med innovation, kreativitet och hållbarhet söker vi ständigt nya vägar i stort och smått, och alltid med kunden i fokus. Ellos Group, med huvudkontor i Borås, är verksamt i samtliga nordiska länder och på utvalda marknader i Europa. Ellos Group har ca 500 medarbetare och omsätter runt 3,5 miljarder SEK. The Ellos Group, which includes the online stores Ellos, Jotex, Homeroom and payment brand Elpy, is a leading shopping destination for fashion and home furnishings in the Nordic region. Working closely with our millions of customers, we offer attractive and sustainable products for the woman in mid-life, her family and home. We continuously develop our business through innovation, creativity, and sustainability, and always focusing on the customer. The Ellos Group, headquartered in Borås, and with operations in all Nordic countries and selected European markets, has around 500 employees and sales of around SEK 3.5 billion.
2021
Board Member
May 2021
BHG is the number 1 consumer e-commerce company in the Nordics. We’re also present in most of Eastern and Central Europe. Our strong position in these markets makes us the largest European pure-play within the Home improvement space, meaning Do-It-Yourself and Home furnishings. The Group includes over 85 online destinations — including sites like bygghemma.se, trademax.se, chilli.se, furniturebox.se and taloon.com — and over 70 showrooms. We provide over 800,000 products and a complete offering within DIY, leisure, furniture and furnishings to more than 1 million customers, generating SEK 6.2bn in net sales in 2019. We are headquartered in Malmö, Sweden. Our share is traded on Nasdaq Stockholm, under the ticker ‘BHG‘. The BHG brands employ more than 1,500 people, working every day to create the ultimate online shopping experience!
2020
Board Member
Jun 2020
Curamando helps companies grow their revenue by increasing their digital capabilities and competitiveness. DIGITAL TRANSFORMATION AND GROWTH By providing best-in-class expertise, solid strategies and hands-on practice, we increase your digital competitiveness and your company’s own capabilities to operate digital marketing and sales. Whether you are looking for full-scale digital transformation programs or one-off projects, Curamando can help. YOUR INSOURCED DIGITAL PARTNER As your digital partner, we work integrated with your organisation. We identify the gaps between where you are now and where you need to be. We close the gaps by executing the tactical plans we define. All resulting in fast revenue growth. And, our objective is always to transfer the digital marketing and sales know-how to your team. That way we ensure your independent long-term competitiveness. CURAMANDO SERVICE AREAS Digital strategy and change management: We help you assess and define how your company should evolve to ensure competitiveness. And, we guide your organization through the necessary changes. Digital project and product management: We help you manage digital projects involving both internal resources and external agencies. Our Product managers make up the critical glue between your marketing and IT departments. Digital analytics and value chain optimisation: We help you become data-driven to enable informed business decisions. We identify imperfections within the value chain and manage the adjustments needed. Digital customer acquisition: Our performance marketers, SEO’s & CRO’s work to increase your results across all digital sales channels. Attracting more customers; growing your revenue. Work with us: http://curamando.com/career/ Curamando is a part of ARC.
Board Member
Jun 2020
True change doesn’t happen by chance. It’s shaped by those who’ve led through complexity and delivered lasting impact. Eidra Consulting is what happens when two proven forces – Cupole and Curamando Business Consulting – both with deep roots in strategy and execution, come together. Built on that foundation, we work across industries, with a reach that extends far beyond borders. We help organizations turn strategy into growth by developing sharp, forward-looking operating models and go-to-market plans. We support scaling with purpose – through resilient business models, smart acquisitions, and value-focused integration. As management consultants, we align teams, manage initiatives hands-on, and work side by side with our client and leading specialists across Eidra. We dont just shape strategy, we deliver it.
Board Member
Jun 2020
Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results. Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.
Show all 9 entries ↓
Investment activity
2012–2025 · 9 investments
201212014220161202032021120251
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