Mario Mariani

At United Ventures we look for daring entrepreneurs willing to develop innovative products and technologies, who acknowledge the challenges and risks of our times and still crave to come out on top in business. As entrepreneurs ourselves, our mission is to spot winners and drive them to achieve success and worldwide recognition through our mentorship, financial and business development support. With a long-standing track record of both start-up and scale-up technological companies, we can boast the industry expertise, mentorship and business networking that it takes to create a success story. Thanks to our multistage strategy we can provide support and funding across all the stages of new ventures, by investing seed stage, early stage and growth capital, with both start-up companies and estabilished ones launching onto new markets.

PaperLit (www.paperlit.com) is the tech company (part of Datrix group), dedicated to the development of software products, based on Artificial Intelligence, for content distribution and data monetization. Founded in 2009 in Menlo Park, California, PaperLit first revolutionized the way publishers around the world transform and distribute paper publications on mobile devices. Big name brands were soon added to the list of client companies, increasingly strategically engaged in the production of original content. This is the platform known as MobiLit. To respond to the evolving needs of the market, the aforementioned product has recently been joined by: – VoiceLit, for the distribution of content through smart speakers (e.g. Amazon Echo and Google Home), aimed at publishers and brands; – MagPedia, for the monetization of content that forms part of the publisher’s inventory, including their archive, through the use of automatic SEO analysis and optimization. Content is broken down and re-aggregated to make it more interesting to different reader clusters; – DataLit.AI, the new ad network that turns data intelligence into additional revenue for Retailers, Publishers, and Advertisers. PaperLit not only offers companies the tools for digital content transformation and innovation, but also helps them to better understand and reach their customers and users, by taking effective decisions based on data. It does so by collaborating with the other tech companies of the Datrix group: 3rdPlace | user & customer AI, ByTek | performance marketing AI and FinScience | investment AI.

We are a team of entrepreneurs, venture capitalists and managers with extensive experience in the digital industry, ranging from startups to market-leading multinationals. We’re moved by the passion of helping innovation thrive. For us, human interaction is what drives innovation: we create that environment. We invest in entrepreneurs, not ideas, and we help them thrive. We fund Sardinia-based startups with international potential. Joining our ecosystem means being part of our partner network and getting the support you need to set up your startup.