Marc Sabatini

Venture backed business helping publishers improve log-in rates and consumers earn more value each time they log-in and read.

The CRO Collective is a B2B consultancy that uniquely focuses on supporting the success of Chief Revenue Officers and the CEOs who appoint them. CROs are in a particularly challenging position. They carry enormous responsibility and their role impacts multiple departments that directly touch customers and revenue. The companys success is directly attached to the CROs performance. Its the one position that CEOs cannot afford to have underperform. And CROs can’t afford to fail either. Too much is on the line not only for their current appointment but their reputation and future opportunities are at stake. The challenge is that as the role of CRO is still relatively new - only about 6-8 years - CEOs still struggle to understand what CROs really do, what the scope of the role actually is, and how to set them up to succeed. CROs - who come almost without exception from sales leadership roles - bring their own preconceived perspectives. Perspectives that worked brilliantly for deal-making but do not allow for the more holistic, multi-disciplinary scope that the role actually requires. As a result, CROs frequently find themselves in contention with other executive leads, fighting to implement their strategies, and struggling to use their limited strengths to unify multiple divisions. Lets face it, If the CRO wins, the company wins. And if the CRO loses, the company loses. Thats the bottom line.

Closing Foundry is an operator-led sales execution consultancy for B2B software and tech-enabled services. We build repeatable revenue and investor trust by diagnosing and designing GTM systems that lift win-rate, shorten cycle time, and move forecast accuracy toward ±10%. We bring hands-on strategic and operational rigour - delivering actionable revenue blueprints and, where engaged, driving execution or specifying the exact steps your team can implement immediately. Who we serve • Seed founders still selling solo • Series A teams with 1‑10 reps • VCs, accelerators and economic agencies that need portfolio revenue to land … not just logos. How we partner • Venture & Angel Funds – de‑risk pipeline with our Sales Readiness Score and EdgeBootcamp. • Accelerators – co‑branded bootcamps + deal clinics that lift win‑rates cohort‑wide. • Economic Development Agencies – scalable sales capability that creates jobs and exports. • Sector Associations – tailored GTM playbooks and live coaching for your members. Where we fit in your journey ▸ Repeatable Revenue Bootcamp (1–2 days) – founders master prospecting, discovery & deal control. ▸ +40% Win Rates System (6‑weeks) – stage‑gated process, MEDDICC checkpoints, talk tracks; reps ramp 2× faster. ▸ Board Ready CRO Layer – fractional leadership for forecasts, hires and KPI discipline. ▸ Event GamePlan (½ day) – convert badge scans into pipeline before the flight home. Why we’re different ✓ Operator‑led: content from CROs who scaled SaaS from £0 → £30 M. ✓ Outcome‑obsessed: assets you deploy next day, not shelfware. ✓ Flexible: one‑day sprint to long‑term CRO, matched to stage and budget. ✓ Proven: 40+ venture‑backed teams, NPS 4.8/5, £4 M ARR unlocked last year. Next step DM “FIT CALL” for a 15‑minute consult. HQ in the UK - serving founders across Europe & North America. Let’s turn ambition into predictable revenue.

A data-driven Go-To-Market Analyst firm

Venture backed business helping publishers improve log-in rates and consumers earn more value each time they log-in and read.