Marco Gaiani

Viveat was incorporated in Milan in 2015 and has recently established a branch in NYC. Founders had a simple goal: bringing inert “dumb” products alive by connecting them to the web. In a technology ready environment, where mobile devices have initiated a new age of connectivity, people’s true awareness of what they buy and use is still a utopia. No information beyond physical labels, no direct contact with brands is easily provided and that is considered by most people a dangerous flaw. «Our mission is to give back to consumers the power to choose, enabling a bottom-up revolution based on information accessibility and transparency.» Bringing together the Web of Things model with blockchain technology has allowed Viveat to develop a unique software that provides any product with a secure, auditable record of all relevant information: what it is, what it’s made of, where it’s been, whom does it belong to and much more. Our ProductPassport, thanks to low-cost smart packaging solutions, is available right on your smartphone by simply scanning a Viveat smart product. Digital customer engagement throughout physical products is a huge opportunity for all: trillions of items can provide an innovative personalized customer experience while fostering a direct transparent relationship between brands and users based on strategic data exchange. «We are shifting corporate responsibility towards full product transparency establishing a new benchmark of trust for all market actors.»

Riello Investimenti SGR è una società indipendente di gestione del risparmio attiva da oltre 20 anni nel settore degli Investimenti Alternativi, nella gestione di fondi di private equity e di private debt. Il background industriale costituisce un importante vantaggio competitivo, che può far leva su di un consolidato network di relazioni con imprenditori, managers ed advisors specializzati. Operiamo sin dalle origini nel segmento delle PMI, combinando le nostre competenze, industriali e finanziarie, per contribuire al miglioramento delle performance aziendali. La nostra strategia punta alla GESTIONE ATTIVA delle aziende nei portafogli d’investimento, allo sviluppo anche attraverso l’ingresso di nuove risorse manageriali, al miglioramento della corporate governance, al consolidamento e alla internazionalizzazione.

Viveat was incorporated in Milan in 2015 and has recently established a branch in NYC. Founders had a simple goal: bringing inert “dumb” products alive by connecting them to the web. In a technology ready environment, where mobile devices have initiated a new age of connectivity, people’s true awareness of what they buy and use is still a utopia. No information beyond physical labels, no direct contact with brands is easily provided and that is considered by most people a dangerous flaw. «Our mission is to give back to consumers the power to choose, enabling a bottom-up revolution based on information accessibility and transparency.» Bringing together the Web of Things model with blockchain technology has allowed Viveat to develop a unique software that provides any product with a secure, auditable record of all relevant information: what it is, what it’s made of, where it’s been, whom does it belong to and much more. Our ProductPassport, thanks to low-cost smart packaging solutions, is available right on your smartphone by simply scanning a Viveat smart product. Digital customer engagement throughout physical products is a huge opportunity for all: trillions of items can provide an innovative personalized customer experience while fostering a direct transparent relationship between brands and users based on strategic data exchange. «We are shifting corporate responsibility towards full product transparency establishing a new benchmark of trust for all market actors.»