Marc Schröder

FarmTrace builds industry-leading software that connects to farm systems – unifying farm information, and enabling a more united food value chain. Together with our partners in food and agriculture, we’re on a mission to create a more transparent, sustainable future.

Our company Founded in 2006, LaDress has become an icon brand for the perfect outfit for every occasion. That year, Simone van Trojen started her initially exclusive online company from home. Back then, there was one single dress, available in four colours only. Today, LaDress is much more than that one dress, the company has grown to be a reknown and truly allround label. Also, Simone is no longer running the business on her own. Together with CEO Pieter de Ridder and co-board member Esther van Bezooijen, responsible for CSR, offline retail and organisation, Simone has ensured that LaDress can continue in its core strength: creating washable, wrinklefree couture with the perfect fit, offering elegance to every women. LaDress is sold via LaDress.com and via LaDress Boutiques in Amsterdam. The founder Simone van Trojen, a woman just like any other woman and mother of two, had a dream that eventually developed into something beautiful. After obtaining a law degree she was a corporate executive for several years. Simone spent years looking for that one dress that would fit all her different roles in life. It was this search that in 2006 led her to design her own dream dress: LaDress. Nowadays Simone combines motherhood, marriage, running her own business and a hectic social life all into one. Philosophy LaDress can best be described as the perfect outfit for any occasion: from daytime elegance to dazzling nighttime chic, dress up, dress down in an instant. Ageless and timeless with a phenomenal fit. Made of the finest high-end fabrics, sourced from the best houses in Europe, mainly Italy, LaDress is divinely comfortable, blending elegance with ease and versatility.

Since 2010, IMA has been at the forefront of harnessing the power of international influencers. IMA has earned the reputation as expert in this upcoming field of online marketing. With tailored strategies and campaigns, IMA helps leading international brands to tell their story, building on the authority and reach of the top digital influencers. IMA’s database consists of over 19M of the best international influencers, across segments such as fashion, food, sports and lifestyle, as well as niches such as artists and more. IMA was also first mover in creating its own digital platform to improve matchmaking between brands and influencers. But also optimizing campaign results for brands, by working with daily dashboards in which we measure all aspects of influencer marketing campaign. We work all over the world but our head office is based in Amsterdam with a regional office in New York City, Los Angeles, London, Singapore, Shanghai and São Paulo where we work together with a 85-person strong team from over 20 different nationalities. In August of 2019 we merged with digital power house MediaMonks to be part S4 Capital Group (SFOR).

FarmTrace builds industry-leading software that connects to farm systems – unifying farm information, and enabling a more united food value chain. Together with our partners in food and agriculture, we’re on a mission to create a more transparent, sustainable future.

Our company Founded in 2006, LaDress has become an icon brand for the perfect outfit for every occasion. That year, Simone van Trojen started her initially exclusive online company from home. Back then, there was one single dress, available in four colours only. Today, LaDress is much more than that one dress, the company has grown to be a reknown and truly allround label. Also, Simone is no longer running the business on her own. Together with CEO Pieter de Ridder and co-board member Esther van Bezooijen, responsible for CSR, offline retail and organisation, Simone has ensured that LaDress can continue in its core strength: creating washable, wrinklefree couture with the perfect fit, offering elegance to every women. LaDress is sold via LaDress.com and via LaDress Boutiques in Amsterdam. The founder Simone van Trojen, a woman just like any other woman and mother of two, had a dream that eventually developed into something beautiful. After obtaining a law degree she was a corporate executive for several years. Simone spent years looking for that one dress that would fit all her different roles in life. It was this search that in 2006 led her to design her own dream dress: LaDress. Nowadays Simone combines motherhood, marriage, running her own business and a hectic social life all into one. Philosophy LaDress can best be described as the perfect outfit for any occasion: from daytime elegance to dazzling nighttime chic, dress up, dress down in an instant. Ageless and timeless with a phenomenal fit. Made of the finest high-end fabrics, sourced from the best houses in Europe, mainly Italy, LaDress is divinely comfortable, blending elegance with ease and versatility.

Since 2010, IMA has been at the forefront of harnessing the power of international influencers. IMA has earned the reputation as expert in this upcoming field of online marketing. With tailored strategies and campaigns, IMA helps leading international brands to tell their story, building on the authority and reach of the top digital influencers. IMA’s database consists of over 19M of the best international influencers, across segments such as fashion, food, sports and lifestyle, as well as niches such as artists and more. IMA was also first mover in creating its own digital platform to improve matchmaking between brands and influencers. But also optimizing campaign results for brands, by working with daily dashboards in which we measure all aspects of influencer marketing campaign. We work all over the world but our head office is based in Amsterdam with a regional office in New York City, Los Angeles, London, Singapore, Shanghai and São Paulo where we work together with a 85-person strong team from over 20 different nationalities. In August of 2019 we merged with digital power house MediaMonks to be part S4 Capital Group (SFOR).