Maarten Baaij

Entrepreneur, Co-Founder, Startup Advisory and Investor

📍 Luxembourg🔄 Updated September 2026💼 3 investments📅 2 years investing🗓 Last invested Aug 2025
VC🌍 Luxembourg
3
Total investments
3
Early stage
0
Mid stage
0
Late stage
2y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel Investor
Aug 2025
Boolee is the autopilot analyst for marketing data. We help performance marketers and agencies go from data to action — in seconds, not days. Instead of spending hours building dashboards, Boolee connects directly to your ad platforms, shop systems, and external context data (like trends, benchmarks, or weather). It automatically analyzes performance shifts, explains the “why” behind them, and delivers clear next steps — so you never miss a growth opportunity again. What you get: 70–80% less analysis time Actionable insights instead of endless dashboards Real-time alerts before budget is wasted Predictive recommendations for smarter budget allocation Already trusted by leading performance marketing agencies, Boolee helps teams focus on what really matters — scaling performance, not reporting it.
Angel Investor & Strategic Advisor
Apr 2025
Essembl is an innovative AI Fashion Advisor platform, redefining how people interact with fashion. Our mission is to become the go-to platform for personalized style, offering the experience of a personal fashion assistant right at your fingertips. With over 5 million wardrobe items analyzed and 600,000 users, Essembl uses advanced AI technology to provide tailored outfit recommendations, real-time outfit critiques, and smart shopping suggestions. By simply uploading your wardrobe, the platform helps you elevate your style with ease and confidence. Since our launch six months ago, Essembl has achieved remarkable organic growth, generating 40 million views through innovative approaches. With exciting features on the horizon, including direct shopping options and Virtual Try-On technology, we’re transforming how people shop, dress, and express themselves. We aim to make fashion accessible, inspiring, and deeply personal—just like having your own fashion assistant guiding you every step of the way. ✨ Over 5 million wardrobe items analyzed ✨ Powered by state-of-the-art AI ✨ Building the future of fashion, one wardrobe at a time Join us and experience the future of fashion. 🚀
Angel Investor & Strategic Advisor
May 2024
Vai is an innovative online platform that connects startups, investors and service providers to accelerate growth and innovation. Startups can create their online investor-ready profile and speed-up their first connection with relevant investors, discover relevant matches and communicate directly on the platform. Investors receive pre-vetted investment-ready startups aligned with their criteria and can connect directly. Our matchmaking algorithm streamline the process of fundraising, partnerships and collaboration, reducing time and effort for startups and investors alike. Vai aims to simplify fragmented startup ecosystems, delivering clarity, relevance and connectivity to all stakeholders, while fostering a fair and transparent environment for success.
early stageFundraising
Experience · 9 entries
All (9)
Investments (3)
Founder (5)
2026
Co-Founder and Director
Jan 2026
2025
Angel Investor
Aug 2025
Boolee is the autopilot analyst for marketing data. We help performance marketers and agencies go from data to action — in seconds, not days. Instead of spending hours building dashboards, Boolee connects directly to your ad platforms, shop systems, and external context data (like trends, benchmarks, or weather). It automatically analyzes performance shifts, explains the “why” behind them, and delivers clear next steps — so you never miss a growth opportunity again. What you get: 70–80% less analysis time Actionable insights instead of endless dashboards Real-time alerts before budget is wasted Predictive recommendations for smarter budget allocation Already trusted by leading performance marketing agencies, Boolee helps teams focus on what really matters — scaling performance, not reporting it.
Angel Investor & Strategic Advisor
Apr 2025
Essembl is an innovative AI Fashion Advisor platform, redefining how people interact with fashion. Our mission is to become the go-to platform for personalized style, offering the experience of a personal fashion assistant right at your fingertips. With over 5 million wardrobe items analyzed and 600,000 users, Essembl uses advanced AI technology to provide tailored outfit recommendations, real-time outfit critiques, and smart shopping suggestions. By simply uploading your wardrobe, the platform helps you elevate your style with ease and confidence. Since our launch six months ago, Essembl has achieved remarkable organic growth, generating 40 million views through innovative approaches. With exciting features on the horizon, including direct shopping options and Virtual Try-On technology, we’re transforming how people shop, dress, and express themselves. We aim to make fashion accessible, inspiring, and deeply personal—just like having your own fashion assistant guiding you every step of the way. ✨ Over 5 million wardrobe items analyzed ✨ Powered by state-of-the-art AI ✨ Building the future of fashion, one wardrobe at a time Join us and experience the future of fashion. 🚀
2024
Angel Investor & Strategic Advisor
May 2024
Vai is an innovative online platform that connects startups, investors and service providers to accelerate growth and innovation. Startups can create their online investor-ready profile and speed-up their first connection with relevant investors, discover relevant matches and communicate directly on the platform. Investors receive pre-vetted investment-ready startups aligned with their criteria and can connect directly. Our matchmaking algorithm streamline the process of fundraising, partnerships and collaboration, reducing time and effort for startups and investors alike. Vai aims to simplify fragmented startup ecosystems, delivering clarity, relevance and connectivity to all stakeholders, while fostering a fair and transparent environment for success.
early stageFundraising
2021
Klimate.earth
Founder
Feb 2021
Show all 9 entries ↓
Investment activity
2024–2025 · 3 investments
2024120252
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