LA

Luke Alvarez

Founder, General Partner at Hiro Capital

📍 United Kingdom🔄 Updated September 2026💼 21 investments📅 7 years investing🗓 Last invested Apr 2026
VC🌍 United Kingdom20+ investmentsInvested this year
21
Total investments
4
Early stage
9
Mid stage
2
Late stage
7y
Years active

Portfolio

16 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor & Board Observer
Apr 2026
Real world. Real intelligence.
Venture Investor
Nov 2024
Sidero makes bare metal Kubernetes simple and secure through Omni and Talos Linux. Talos Linux is the immutable, API-driven operating system designed specifically to run Kubernetes. It’s designed for maximum simplicity and security and comes with <50 binaries and no SSH. Omni is the fleet manager that manages and monitors Kubernetes clusters across environments, with the tools necessary to manage at scale. Sidero supports enterprise organizations as well as high-growth startups across industries.
Venture Investor
Dec 2022
LAMINA1 is a platform and protocol for the next era of digital content and co-creation. Founded by legendary author/futurist Neal Stephenson, crypto pioneer Peter Vessenes, and immersive entertainment executive Rebecca Barkin, LAMINA1 provides the tools and infrastructure for builders and creators to make, share, and monetize multi-media content across the open metaverse — enabling fan participation in the storyworlds they love.
Venture Investor
Oct 2022
Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables todays creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com
Venture Investor
May 2022
Create Digital Twins for Systems, Processes and Economies. Do Monte Carlo simulations with 1 click to evaluate scenarios in a safe, virtual environment. From games to finance and beyond, make smarter decisions. Design: Create a playable digital twin of your system using a lean, Turing complete Universal Modelling Language (UML), born in academia & used by professionals worldwide. Predict: Perform 1-click predictions using the Monte Carlo method and visualise the results in charts with advanced analysis features. No coding or setup needed. Balance: The Machinations AI-Balancer optimises any set of Influencer variables to work towards the Target value of your choice, with optimal processing power consumption and zero set-up. Machinations fosters a community of 60k+ systems designers and is taught in 700+ academic institutions around the world.
Venture Investor
Jul 2021
Headquartered in San Francisco, California. Frameplay is an Intrinsic advertising platform for video games. Frameplay offers a transparent, self-serve, gamer first experience that encourages creativity whilst delivering sophisticated data and analytics to both advertisers and developers. Frameplay is truly the in-game advertising leader, enabling intrinsic advertising within video game environments.
Non Executive Board Member
May 2021
FRVR is a platform company that is building the ecosystem that connects billions of players to captivating games, instantly. We work with amazing game developers and Studios to build great games, and distribute across open and closed channels, collaborating with innovative partners, by delivering content, expertise and technology to push game distribution beyond the app stores and help bring a games channel into their environment in a way that fits. Play our Games 👉🏼 frvr.com FRVR | Change the Game
late stageComputer Games
Venture Investor
Mar 2021
PlayerData operates at the cutting edge of technology, innovating across the sporting spectrum. - Making data accessible - Utilising biometric data to enhance feedback - All-round team analysis - Unlocking player potential - Levelling the playing field PlayerData: Innovate / Iterate / Inform
Venture Investor
Mar 2021
Loco is Indias leading live game streaming and esports platform. Democratise gaming entertainment- This central thought constantly inspires us to create new products, features, and experiences! Loco is where every gamer has the chance to become a gaming superstar. We are the platform that turbocharges fan experiences and enables you to find your own gaming community! We are building the social experience platform for the virtual world and we invite you to come join the revolution! Our investors include KRAFTON Inc., Lumikai Fund, Hashed, Hiro Capital, Axilor Ventures, 3one4 Capital & North Base Media. LOCO is available on Android, iOS and web.
Venture Investor
Nov 2020
We are the fitness company born from gaming. And we’re on a mission to make more people, more active, more often.
Venture Investor
Oct 2020
Lightfox Games is a mobile game developer based in Seattle, Washington. We aim to make the best multiplayer games that connect and inspire the next generation of mobile players. If you love creating games, Lightfox Games might be the place for you. We are building a company of collaborative game makers with the power to do what they think is best for our games, community, and company.
early stageEntertainment
Board Observer
Aug 2020
FitXR is a fitness technology company working at the cutting edge of VR and MR. We’re a funded scale-up on a mission to impact more lives than any other fitness company, and build a healthier world for everyone. We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $40m from top investors such as Maveron, Hiro, BoostVC and TriplePoint. We’re a remote-first team of just under 100 people from across the US, UK, and Spain, and we’re committed to making it simpler and more enjoyable for people to get moving. We believe that anybody can fall in love with fitness and make movement part of their life. We’re guided by our Principles of Play: eight core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory. The FitXR app contains a growing range of fitness studios, where members can choose from box workouts with world-class trainers like Olympian Nicola Adams, powerful HIIT workouts, and immersive dance classes. While nothing compares to trying it yourself, you can watch a trailer here: https://youtu.be/I_jdov6lU-0 FitXR is available on Meta Quest 2 and has been downloaded by over a million people worldwide. Featured in Forbes, Empire, T3, Washington Post, Mens Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.
Board Observer
Jul 2020
Polyarc’s studio, located in the Capitol Hill neighborhoods of Seattle, was formed not only to build groundbreaking player experiences, but also to champion a culture where deep collaboration, creative expression, and high player value are at the forefront of every innovation. Captivated by the continuing advancements of virtual reality, Polyarcs founders found it impossible to ignore such energizing and momentous possibilities. After leaving Bungie in 2015, they struck out on their own, seizing the unmistakable opportunity to make an impact on the future of game development.
Board Observer
Feb 2020
Our mission is to help everyone find their true running potential NURVV fuses science and technology to provide runners with the power to understand what their bodies are truly capable of. We all have our own reasons for running. Some compete in races, others enjoy the outdoors, while many aim to improve their health. We want to empower all runners, guiding them towards happier, healthier and injury free running. Whether you are a beginner or a veteran, NURVV’s personalised data and tailored insights will help you achieve your running goals faster and safer. NURVV is a London based startup with an ambitious goal of changing the way people view health and fitness through a new category of wearables. This huge challenge requires brave and talented people who just like many athletes we serve are pushing themselves to achieve their personal best. Our culture is based on bringing out the best in people, we have a diverse team which works in a typical startup manner, thriving on passion and chaos while focusing on the customer at all times. We know that employee engagement comes with working on exciting products while being given the ability to take risks. Our atmosphere is fluid, we are continually striving to improve while having fun as we learn and grow. Headquartered in London, UK. UK: close to Central London - 20 minutes from Waterloo, 12 minutes from Clapham Junction, 4 minutes from Richmond
Board Observer
Dec 2019
Global, distributed cloud network with 550+ locations worldwide that handles any traffic volume through automation and rapid-scaling orchestration. Edgegaps platform hosts game components, including game servers and relays, to help game makers: - Near-Zero Lag: Our platform always deploys the game instance in the optimal location to ensure the market’s lowest latency conditions regardless of players’ platform, location or internet access type. - Manage Any Traffic: Edgegap’s ever-expanding, globally hyper-distributed cloud network of more than 550+ locations handles unlimited traffic volume thanks to automatic fleet orchestration with limitless, on-demand rapid scaling. - 99.99% Availability: Distributed orchestration across all major cloud networks allows for ultimate resilience; it’s total peace of mind and comes with embedded DDOS attack protection. - No Code Integration: Simple & easy thanks to compatibility with your game tools that allows you to build and test, and then instantly deploy at scale in seconds. Learn more how Edgegap can transform your multiplayer game, whether it is in early development, full production or well into post-launch, through our website or by contacting us directly.
Show all 16 investments ↓
Experience · 23 entries
All (23)
Investments (21)
Founder (2)
Board (8)
2026
Investor & Board Observer
Apr 2026
Real world. Real intelligence.
2024
Venture Investor
Nov 2024
Sidero makes bare metal Kubernetes simple and secure through Omni and Talos Linux. Talos Linux is the immutable, API-driven operating system designed specifically to run Kubernetes. It’s designed for maximum simplicity and security and comes with <50 binaries and no SSH. Omni is the fleet manager that manages and monitors Kubernetes clusters across environments, with the tools necessary to manage at scale. Sidero supports enterprise organizations as well as high-growth startups across industries.
2023
Venture Investor
Feb 2023
Telltale Games helped pioneer episodic narrative games. Now, working with a team of talented industry veterans, we honor that tradition while pushing the boundaries of interactive storytelling. Telltale’s games and stories—they move people. Telltale’s legacy includes several award-winning and best-selling franchises including Batman: The Telltale Series, The Wolf Among Us, and more. Over 80 Awards since the studio was founded. As the new Telltale, we’ve already announced that The Wolf Among Us 2 is in development (12/2019) – and we’re just getting started. Telltale continues to expand its lineup with internationally recognized and acclaimed properties from partners such as DC Comics and other unannounced stories that capture the imaginations of gamers across the world. The new Telltale uses a distributed development model. Our new workflow is based around sustainable business practices. We are using a modern engine and pipeline – built upon the Unreal Engine. We are focused and functioning as a digital-first developer and publisher of games on Xbox, PlayStation, Switch, PC, Android, and iOS devices. Most importantly, we value every team member, working to create stories that inspire people. We’re excited to set the foundations for the next great wave of Telltale’s narrative experiences. With you. Telltale is located in Malibu & Corte Madera, California – both beautiful locations with easy access to the spectacular California coast. We offer a competitive salary commensurate with your experience, benefits, and an exciting and collaborative work environment.
2022
Venture Investor
Dec 2022
LAMINA1 is a platform and protocol for the next era of digital content and co-creation. Founded by legendary author/futurist Neal Stephenson, crypto pioneer Peter Vessenes, and immersive entertainment executive Rebecca Barkin, LAMINA1 provides the tools and infrastructure for builders and creators to make, share, and monetize multi-media content across the open metaverse — enabling fan participation in the storyworlds they love.
Venture Investor
Oct 2022
Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables todays creator class to turn their iPhone training content into a meaningful income. Start creating yourself today: www.joinplaybook.com
Show all 23 entries ↓
Investment activity
2019–2026 · 21 investments
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