Luigi Mallardo

Hands-on CRO | GTM Operator | AI-native & AI-powered Complex B2B Tech | Scaling into Mid-Market & Enterprise (EMEA/US/LatAm) | 4 Exits

📍 Greater Barcelona Metropolitan Area, Spain🔄 Updated September 2026💼 5 investments📅 10 years investing🗓 Last invested Apr 2023𝕏 @upgrade_to_unlock
VC🌍 Spain
5
Total investments
4
Early stage
1
Mid stage
0
Late stage
10y
Years active

Portfolio

5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
CRO as a Service and Operational Business Angel
Apr 2023
Most businesses are not using the power of their data stack properly which can cause a revenue loss of 4-7% each year. We built FLYDE SaaS platform to help consumer brands and retailers that already have an advanced tech stack (CRM, e-commerce platform, marketing automation software, retail tracking technology, digital marketing campaigns, etc) but they still experience pain or tension in two situations: Data dispersion. Companies that have their data sources in silos and disconnected from each other. FLYDE is the easiest and most accessible customer data platform able to connect all your data sources and deliver a customer control panel with a 360 granular view of your customer base, on which you can act on in real time. Predictions through last century systems. In many cases even with a good connection between the data sources, businesses deploy predictive models sporadically and through systems of the last century. FLYDE has embedded its own AI/ML-driven predictive models into the platform that help increase customer retention and life time value by 20%, maximize lead to sale conversion and ultimately increase profits and ROAS by 43%. We are much more than a CDP (Customer Data Platform) and with 15+ years of experience in creating and implementing big data technology solutions, we have as distinctive assets: (1) the accessibility and accuracy of our AI, (2) the smart and actionable segmentations that drive customer activation with higher ROI and (3) a world-class customer success approach to serve our client organisations.
Angel Investor
Dec 2022
Emendu makes IT management easy for companies of up to 500 employees. Our all-in-one platform lets you manage the entire lifecycle of your devices - from acquisition and configuration to maintenance and connectivity, all with real-time data. Reduce management costs by up to 25% and boost your operational efficiency by 30%. Can you imagine achieving these results in your company? Discover how Emendu can support you; just ask us
Angel Investor
Jul 2019
Hireflix is the most user-friendly, effective and affordable one-video interviewing solution. We make the hiring process less painful by enabling companies to pre-record interview questions and invite their candidates to record the responses when it suits them best.
Board Member and Chief Revenue Officer (fractional)
Feb 2018
Woffu is the leading time management platform in Spain, that allows you to enter the world of the liquid workforce by optimizing time-management, easily balancing work-life and increasing productivity. We are in the midst of digitalization, and the notion of time must not escape this ever growing trend. According to Miguel Fresneda, CEO of Woffu, “People are the most important asset of any company, and people’s most important asset is their time”. In Woffu we aim to create a work environment without any frictions through an enhanced communication, commitment and transparency among all the stakeholders. Our software improves the relationship between employees and employers, eliminating conflict through the optimization of time management. It is a collaborative platform that saves 85% of the costs invested in time management, and reduces absenteeism by 20%, rising the overall productivity of the company. Likewise, it is easy to use and does not require any training, which increases employee happiness. In order to avoid inefficient processes, Woffu has several functionalities. It manages absences and vacations, registres presence and tracks time control (through digital or biometric clocking). It also uses a calendar to organize the different shifts based on the needs of the business. It is also possible to share the employee’s payroll, to attach documents and send messages through the noticeboard, which improves the overall internal communication. In addition, it elaborates reports for the HR department. More than 1000 satisfied customers are already enjoying the advantages of Woffu. Are you ready to start optimizing your time?
Angel Investor and Mentor
Feb 2016
Woffu is the leading time management platform in Spain, that allows you to enter the world of the liquid workforce by optimizing time-management, easily balancing work-life and increasing productivity. We are in the midst of digitalization, and the notion of time must not escape this ever growing trend. According to Miguel Fresneda, CEO of Woffu, “People are the most important asset of any company, and people’s most important asset is their time”. In Woffu we aim to create a work environment without any frictions through an enhanced communication, commitment and transparency among all the stakeholders. Our software improves the relationship between employees and employers, eliminating conflict through the optimization of time management. It is a collaborative platform that saves 85% of the costs invested in time management, and reduces absenteeism by 20%, rising the overall productivity of the company. Likewise, it is easy to use and does not require any training, which increases employee happiness. In order to avoid inefficient processes, Woffu has several functionalities. It manages absences and vacations, registres presence and tracks time control (through digital or biometric clocking). It also uses a calendar to organize the different shifts based on the needs of the business. It is also possible to share the employee’s payroll, to attach documents and send messages through the noticeboard, which improves the overall internal communication. In addition, it elaborates reports for the HR department. More than 1000 satisfied customers are already enjoying the advantages of Woffu. Are you ready to start optimizing your time?
Experience · 8 entries
All (8)
Investments (5)
Founder (2)
Board (1)
2023
CRO as a Service and Operational Business Angel
Apr 2023
Most businesses are not using the power of their data stack properly which can cause a revenue loss of 4-7% each year. We built FLYDE SaaS platform to help consumer brands and retailers that already have an advanced tech stack (CRM, e-commerce platform, marketing automation software, retail tracking technology, digital marketing campaigns, etc) but they still experience pain or tension in two situations: Data dispersion. Companies that have their data sources in silos and disconnected from each other. FLYDE is the easiest and most accessible customer data platform able to connect all your data sources and deliver a customer control panel with a 360 granular view of your customer base, on which you can act on in real time. Predictions through last century systems. In many cases even with a good connection between the data sources, businesses deploy predictive models sporadically and through systems of the last century. FLYDE has embedded its own AI/ML-driven predictive models into the platform that help increase customer retention and life time value by 20%, maximize lead to sale conversion and ultimately increase profits and ROAS by 43%. We are much more than a CDP (Customer Data Platform) and with 15+ years of experience in creating and implementing big data technology solutions, we have as distinctive assets: (1) the accessibility and accuracy of our AI, (2) the smart and actionable segmentations that drive customer activation with higher ROI and (3) a world-class customer success approach to serve our client organisations.
2022
Angel Investor
Dec 2022
Emendu makes IT management easy for companies of up to 500 employees. Our all-in-one platform lets you manage the entire lifecycle of your devices - from acquisition and configuration to maintenance and connectivity, all with real-time data. Reduce management costs by up to 25% and boost your operational efficiency by 30%. Can you imagine achieving these results in your company? Discover how Emendu can support you; just ask us
2019
Angel Investor
Jul 2019
Hireflix is the most user-friendly, effective and affordable one-video interviewing solution. We make the hiring process less painful by enabling companies to pre-record interview questions and invite their candidates to record the responses when it suits them best.
Founder and Chairman of Barcelona Chapter
Jul 2019
Pavilion is the world’s #1 private community for go-to-market leaders in B2B tech to connect, learn, and grow. With 10,000 members and counting, you’ll have access to an exclusive Slack community, local and global events, comprehensive courses through Pavilion University, and over 1,300 resources in our curated knowledge hub. Visit joinpavilion.com to learn more and become a member today.
mid stageThink Tanks
2018
Board Member and Chief Revenue Officer (fractional)
Feb 2018
Woffu is the leading time management platform in Spain, that allows you to enter the world of the liquid workforce by optimizing time-management, easily balancing work-life and increasing productivity. We are in the midst of digitalization, and the notion of time must not escape this ever growing trend. According to Miguel Fresneda, CEO of Woffu, “People are the most important asset of any company, and people’s most important asset is their time”. In Woffu we aim to create a work environment without any frictions through an enhanced communication, commitment and transparency among all the stakeholders. Our software improves the relationship between employees and employers, eliminating conflict through the optimization of time management. It is a collaborative platform that saves 85% of the costs invested in time management, and reduces absenteeism by 20%, rising the overall productivity of the company. Likewise, it is easy to use and does not require any training, which increases employee happiness. In order to avoid inefficient processes, Woffu has several functionalities. It manages absences and vacations, registres presence and tracks time control (through digital or biometric clocking). It also uses a calendar to organize the different shifts based on the needs of the business. It is also possible to share the employee’s payroll, to attach documents and send messages through the noticeboard, which improves the overall internal communication. In addition, it elaborates reports for the HR department. More than 1000 satisfied customers are already enjoying the advantages of Woffu. Are you ready to start optimizing your time?
Show all 8 entries ↓
Investment activity
2016–2023 · 5 investments
2016120181201912022120231
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