5
Total investments
1
Early stage
2
Mid stage
1
Late stage
7y
Years active
Portfolio
5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor and board member
Jan 2025
Morningscore is a complete SEO & GEO platform built to make search optimization simple, measurable, and engaging.
We combine powerful data, intuitive design, and gamification to help businesses grow their visibility in both traditional search engines and generative AI environments. From rankings and competitor insights to the real monetary value of your efforts, Morningscore connects optimization with actual business impact.
Designed for both non-experts and experienced marketers, the platform turns complex SEO and GEO work into clear, actionable steps.
Because growth in search shouldn’t require endless resources - just the right focus and tools.
Start your journey at morningscore.io - we offer a 14-day free trial!
Angel Investor
Mar 2023
At Viio, we help businesses spend wisely by providing complete control over software investments. With centralized spend management, AI-driven insights, and expert compliance support, we enable companies to save money by identifying cost-saving opportunities and avoiding unnecessary expenses. With proactive licence and contract management, we reduce your security and compliance risks by uncovering potential threats.
On average, our customers save up to 25% of their annual software spend. Let us help you simplify software spend management so your team can focus on strategic work that drives real value.
We’re proud to be recognised by G2 based on real customer reviews across the following categories:
High Performer - Summer 2025 EMEA
High Performer - Summer 2025 Europe
High Performer - Summer 2025 Europe
Easiest to Do Business With – Summer 2025
Best Support - Summer 2025
Users Most Likely to Recommend - Summer 2025
Investor and advisor
Mar 2020
ContentKing is a cloud-based service that provides real-time SEO auditing and change management to improve and maintain search engine visibility.
ContentKing makes it easy for digital marketers to improve their visibility in search engines and remedy problems before visitors and search engines have noticed. ContentKing analyses and monitors websites 24/7 and provides actionable insights from all gathered data.
Getting your SEO performance under control has never been this easy!
Investor and board member
Aug 2019
Cybanetix is a leading provider of managed Cyber Security Service and hosted SIEM and breach detection services.
Partnering with leading technology vendors, Cybanetix provides an end-to-end Cyber Security Eco system which can be managed and monitored by Cybanetix and our comprehensive Security incident and Event management and breach detection platform.
Investor and board member
May 2019
resOS is a modern and user-friendly restaurant management system built to simplify the way restaurants across the globe handle their daily operations to ensure a smooth service.
This includes an intelligent management system that allows the restaurant to easily handle reservations, tables, seatings, available times, deposits, no-shows, and much more. At the same time, resOS makes it easier than ever for guests to book a table and follow their reservation. resOS also includes a takeaway system and a restaurant web shop.
The restaurant can thereby handle table reservations, orders, and takeaway in one system. Use resOS and be sure to have happy employees and, of course, happy customers!
Experience · 10 entries
All (10)
Investments (5)
Founder (4)
Board (3)
2025
Investor and board member
Jan 2025
Morningscore is a complete SEO & GEO platform built to make search optimization simple, measurable, and engaging.
We combine powerful data, intuitive design, and gamification to help businesses grow their visibility in both traditional search engines and generative AI environments. From rankings and competitor insights to the real monetary value of your efforts, Morningscore connects optimization with actual business impact.
Designed for both non-experts and experienced marketers, the platform turns complex SEO and GEO work into clear, actionable steps.
Because growth in search shouldn’t require endless resources - just the right focus and tools.
Start your journey at morningscore.io - we offer a 14-day free trial!
2023
Angel Investor
Mar 2023
At Viio, we help businesses spend wisely by providing complete control over software investments. With centralized spend management, AI-driven insights, and expert compliance support, we enable companies to save money by identifying cost-saving opportunities and avoiding unnecessary expenses. With proactive licence and contract management, we reduce your security and compliance risks by uncovering potential threats.
On average, our customers save up to 25% of their annual software spend. Let us help you simplify software spend management so your team can focus on strategic work that drives real value.
We’re proud to be recognised by G2 based on real customer reviews across the following categories:
High Performer - Summer 2025 EMEA
High Performer - Summer 2025 Europe
High Performer - Summer 2025 Europe
Easiest to Do Business With – Summer 2025
Best Support - Summer 2025
Users Most Likely to Recommend - Summer 2025
2022
Limited Partner
Mar 2022
Ugly Duckling Ventures is a Nordic-focused venture fund investing in early-stage B2B subscription startups with proven revenue, partnering with exceptional founders to help them scale and succeed.
We are operational by nature and want to get in the grind as we excel at getting early-stage ventures ready for scale. Being a GP team only, our portfolio founders are never handed off to junior account managers but are directly linked to our experienced partners.
We invest in Danish and Nordic B2B subscription startups at the preseed and seed stage;
- Initial ticket €0.5-1m
- Follow-up thesis: Heavy
- Geo: Nordics
- Stage: Pre-seed/seed, post revenue (>€200k ARR + traction)
- Focus: B2B subscription, open for hardware-enabled SaaS
Please dont hesitate to get in touch at hello@uglyduckling.ventures
We look forward to hearing from you!
2021
Founder & CEO
Feb 2021
Super easy website performance monitoring for teams that want to have a faster, better ranking website. Try free today, no credit card needed.
Show all 10 entries ↓
Investment activity
2019–2025 · 5 investments
Recent (last 2 years)Earlier
