8
Total investments
3
Early stage
3
Mid stage
0
Late stage
7y
Years active
Portfolio
7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Mar 2025
Baller League is a 6-a-side football league blending traditional football with the street football culture. Its a tribute to footballs roots on the streets, offering an unpredictable, dynamic game free of politics or greed. A new era of football.
Board Observer
Jul 2023
At HOLY our vision is to become the most loved soft drink brand of the 21st century.
Traditionally, soft drinks fall into two categories: popular brands that are tasty but unhealthy, whereas those with a strong health focus usually lack great taste.
At HOLY, we break the status quo. With our product lines HOLY Energy®, Iced Tea®, Hydration®, and Milkshake®, you get great taste with a clear conscience. Zero sugar. Zero bullsh*t.
Since launching HOLY from our living room in 2021, we have built a loyal customer base of 2 Million+ across Europe and scaled profitably to more than €150m+ in sales, with a category-leading 4.6-star rating on Trustpilot and reviews.io.
And that’s just the beginning: Backed by the world’s leading consumer investors, our team of 150+ aims to disrupt the soft drink industry while creating a product and brand consumers truly love.
To join us in this mission and lets discuss how we can build a global consumer rocket ship together! 🚀
Board Observer
Jul 2022
We are are a transparent company with a clear mission : improving everyone’s health through a new personalised Experience, based on the latest scientific knowledge and improved by technology.
Based on science & tech, we offer a tailored solution and a personalised journey to take charge of your health every day, on the long-run.
Investor
Feb 2022
Pattern Brands acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel.. Our in-house M&A and operations teams work closely with brand founders to transition ownership and drive growth post acquisition through brand centric marketing, operational and multi-channel opportunities.
We own and operate 7 brands and are actively expanding our portfolio across the home goods space.
Our acquisition criteria include
Established financials of $1M to $35M in annual revenue with >10% EBITDA margins
Differentiated products with unique IP and strong customer feedback
Large and engaged audiences with high retention rates and organic growth
For M&A opportunities, please visit us at ginlane.com or email us at acquisitions@patternbrands.com
For opportunities to carry our brands through wholesale, please email us at sales@patternbrands.com
If you’re interested in buying products for yourself or friends, please visit us at patternbrands.com
The team behind Pattern Brands was formerly Gin Lane, a brand-building agency that launched +50 DTC startups, creating +$15 billion in market value - including Harry's, Sweetgreen, Hims, Smile Direct Club, Everlane, Stadium Goods, Recess, and more
Pattern Brands has raised $100M in funding and is backed by Primary, RRE, Toba Capital, Victory Park Capital, Verlinvest, BAM Elevate, Kleiner Perkins, and other leading investors.
Board Observer
Dec 2021
Revea is a precision skincare company using advanced diagnostics, personal analysis, and machine learning to deliver skincare designed for each individual’s biology.
Founded in 2020 by a team of skincare enthusiasts, biologists, and data scientists, we’re on a journey to create a world where skincare is rooted in integrity, crafted precisely for you, and never defined by a stereotype. That’s why we’re giving everyone the power to decode their skin and master their skincare journey.
Board Member
Dec 2021
KatKin goes hardcore for cat health: cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. We put cats over profits, and science over cheap marketing wins. We do things the right way, even if that means the hard way. So cats live long and cat parents can love hard without compromise. We’ll keep pushing until hardcore love is the standard for cat care everywhere. So cats jump higher, zoomie faster, purr louder and live longer. #LoveHard
Board Member
Jan 2019
Good design begins with an exceptional story. Our New York-based studio is dedicated to expressing the individual character of each space through extraordinary design.
Champalimaud has partnered with our clients to create some of the world's most distinctive properties, transforming context and heritage into compelling stories and unparalleled experiences.
As we develop each project's unique expression, Champalimaud's atelier of designers considers all the elements that define a space-history, setting, purpose and, above all, people.
Our designers possess a rich understanding of all aspects of a project, from strategic planning through expert craftsmanship and elegant styling, that enable the creation of bespoke luxury environments. Champalimaud's imaginative and forward thinking design teams are leading successful award-winning projects around the globe.
Experience · 14 entries
All (14)
Investments (8)
Founder (3)
Board (6)
2025
Investor
Mar 2025
Baller League is a 6-a-side football league blending traditional football with the street football culture. Its a tribute to footballs roots on the streets, offering an unpredictable, dynamic game free of politics or greed. A new era of football.
2023
Board Observer
Jul 2023
At HOLY our vision is to become the most loved soft drink brand of the 21st century.
Traditionally, soft drinks fall into two categories: popular brands that are tasty but unhealthy, whereas those with a strong health focus usually lack great taste.
At HOLY, we break the status quo. With our product lines HOLY Energy®, Iced Tea®, Hydration®, and Milkshake®, you get great taste with a clear conscience. Zero sugar. Zero bullsh*t.
Since launching HOLY from our living room in 2021, we have built a loyal customer base of 2 Million+ across Europe and scaled profitably to more than €150m+ in sales, with a category-leading 4.6-star rating on Trustpilot and reviews.io.
And that’s just the beginning: Backed by the world’s leading consumer investors, our team of 150+ aims to disrupt the soft drink industry while creating a product and brand consumers truly love.
To join us in this mission and lets discuss how we can build a global consumer rocket ship together! 🚀
2022
Board Observer
Jul 2022
We are are a transparent company with a clear mission : improving everyone’s health through a new personalised Experience, based on the latest scientific knowledge and improved by technology.
Based on science & tech, we offer a tailored solution and a personalised journey to take charge of your health every day, on the long-run.
Investor
Feb 2022
Pattern Brands acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel.. Our in-house M&A and operations teams work closely with brand founders to transition ownership and drive growth post acquisition through brand centric marketing, operational and multi-channel opportunities.
We own and operate 7 brands and are actively expanding our portfolio across the home goods space.
Our acquisition criteria include
Established financials of $1M to $35M in annual revenue with >10% EBITDA margins
Differentiated products with unique IP and strong customer feedback
Large and engaged audiences with high retention rates and organic growth
For M&A opportunities, please visit us at ginlane.com or email us at acquisitions@patternbrands.com
For opportunities to carry our brands through wholesale, please email us at sales@patternbrands.com
If you’re interested in buying products for yourself or friends, please visit us at patternbrands.com
The team behind Pattern Brands was formerly Gin Lane, a brand-building agency that launched +50 DTC startups, creating +$15 billion in market value - including Harry's, Sweetgreen, Hims, Smile Direct Club, Everlane, Stadium Goods, Recess, and more
Pattern Brands has raised $100M in funding and is backed by Primary, RRE, Toba Capital, Victory Park Capital, Verlinvest, BAM Elevate, Kleiner Perkins, and other leading investors.
2021
Board Observer
Dec 2021
Revea is a precision skincare company using advanced diagnostics, personal analysis, and machine learning to deliver skincare designed for each individual’s biology.
Founded in 2020 by a team of skincare enthusiasts, biologists, and data scientists, we’re on a journey to create a world where skincare is rooted in integrity, crafted precisely for you, and never defined by a stereotype. That’s why we’re giving everyone the power to decode their skin and master their skincare journey.
Show all 14 entries ↓
Investment activity
2019–2025 · 8 investments
Recent (last 2 years)Earlier
