Liz Willits

“Liz is the #1 marketer to follow on LinkedIn.” - Her Mom | Small business owner | Small business advisor | SaaS Investor | contentphenom.com

📍 United States🔄 Updated September 2026💼 4 investments📅 5 years investing🗓 Last invested Oct 2025
Operator-angel🌍 United StatesInvested this year
4
Total investments
2
Early stage
0
Mid stage
0
Late stage
5y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Oct 2025
Wonderly AI works 24/7 to get more qualified leads, book appointments, support your sales process, streamline project fulfillment, and handle customer communications. We are fortunate to have worked with hundreds of Services SMBs over the past 2 years - including home services like construction and painting, professionals services like accounting and law firms, healthcare services like medical spas and health clinics, manufacturing services like signage makers and car wrappers, agencies like marketing and design agencies, and many more. One common pattern we noticed is that less than 5% of these SMBs are utilizing the power of AI beyond ChatGPT; only those with technical owners or who’ve paid top-tier automation agencies have deployed any AI Agents. This is in sharp contrast to tech companies and Fortune 500’s, where everyone is actively deploying Agents from Sales and Marketing to Customer Support and Ops. Fortune 500’s have millions to spend for each use case, and tech companies have engineers to custom-build everything out. AI Agents are expensive to build and require a ton of engineering resources to work (hence the term “forward deployed engineers.”) As a result, SMBs are left behind - they can’t afford millions in implementation and don’t have the technical expertise. No one is building AI that works for them. We want to level the playing field for SMBs against well-resources tech companies and larger enterprises - AI should help SMBs thrive instead of getting left behind. Over 70% of all businesses in North America are Services SMBs - they make up the economy. At Wonderly, we are here to help these Services SMBs win.
Investor
Aug 2025
Play Health delivers data and AI-driven care software that enables health systems and value-based care organizations to improve outcomes, reduce unnecessary utilization, and close the massive data gap that has left over 30 million women in the US under- or inappropriately treated during midlife transitions. Play Healths platform enables patients to track symptoms, cycles, medications, lifestyle factors, and biometrics while giving clinicians longitudinal data and AI-driven analytics to manage midlife transitions more effectively. We close the data gap with comprehensive tracking, improve quality metrics for value-based care organizations, and reduce unnecessary utilization through earlier intervention and more targeted treatment—all while generating the real-world evidence needed to transform how perimenopause and menopause are treated in our healthcare system. Perimenopause is our starting point, not our end goal. Were developing precision medicine infrastructure for midlife and longevity—creating the data foundation and analytical capabilities needed to deliver personalized care at scale for the life transitions that determine healthspan. By partnering with forward-thinking health systems today, were building the evidence and infrastructure to make precision longevity medicine accessible to everyone tomorrow.
Investor
May 2024
Were building the next gen AI marketing automation platform called Singulate. Singulate provides the easiest way to do audience segmentation and better relevance-personalization at scale for marketers — results of 3-7X higher CTRs and 4X response rates. Were helping marketers (in demand gen, growth, community/events) nurture and convert more pipeline from their events and existing customers - it’s not an AI cold outreach sales tool (although it can do reactivations) but rather a lifecycle growth marketing tool. We believe the best personalization isnt personal, its invisible, because its simply a good, thoughtful email, written uniquely for the individual at scale. This is the future of large-scale communication. Book a free demo to see the product.
Investor
Apr 2021
Motion is the worlds first agentic work suite. A platform for managing human + AI employees. Hire AI teammates in minutes that work 24/7 across sales, marketing, support, ops, and more to 10x your teams output. Unlike basic AI tools, Motions AI employees actually do the work. Theyre powered by your full business context—projects, tasks, deadlines, meetings, docs—so no need to explain things repeatedly. Every completed task makes them smarter. Over 1 million top performing teams trust Motion. Gain an unfair advantage over competitors still stuck managing work instead of doing work.
Experience · 5 entries
All (5)
Investments (4)
Founder (1)
2025
Investor
Oct 2025
Wonderly AI works 24/7 to get more qualified leads, book appointments, support your sales process, streamline project fulfillment, and handle customer communications. We are fortunate to have worked with hundreds of Services SMBs over the past 2 years - including home services like construction and painting, professionals services like accounting and law firms, healthcare services like medical spas and health clinics, manufacturing services like signage makers and car wrappers, agencies like marketing and design agencies, and many more. One common pattern we noticed is that less than 5% of these SMBs are utilizing the power of AI beyond ChatGPT; only those with technical owners or who’ve paid top-tier automation agencies have deployed any AI Agents. This is in sharp contrast to tech companies and Fortune 500’s, where everyone is actively deploying Agents from Sales and Marketing to Customer Support and Ops. Fortune 500’s have millions to spend for each use case, and tech companies have engineers to custom-build everything out. AI Agents are expensive to build and require a ton of engineering resources to work (hence the term “forward deployed engineers.”) As a result, SMBs are left behind - they can’t afford millions in implementation and don’t have the technical expertise. No one is building AI that works for them. We want to level the playing field for SMBs against well-resources tech companies and larger enterprises - AI should help SMBs thrive instead of getting left behind. Over 70% of all businesses in North America are Services SMBs - they make up the economy. At Wonderly, we are here to help these Services SMBs win.
Investor
Aug 2025
Play Health delivers data and AI-driven care software that enables health systems and value-based care organizations to improve outcomes, reduce unnecessary utilization, and close the massive data gap that has left over 30 million women in the US under- or inappropriately treated during midlife transitions. Play Healths platform enables patients to track symptoms, cycles, medications, lifestyle factors, and biometrics while giving clinicians longitudinal data and AI-driven analytics to manage midlife transitions more effectively. We close the data gap with comprehensive tracking, improve quality metrics for value-based care organizations, and reduce unnecessary utilization through earlier intervention and more targeted treatment—all while generating the real-world evidence needed to transform how perimenopause and menopause are treated in our healthcare system. Perimenopause is our starting point, not our end goal. Were developing precision medicine infrastructure for midlife and longevity—creating the data foundation and analytical capabilities needed to deliver personalized care at scale for the life transitions that determine healthspan. By partnering with forward-thinking health systems today, were building the evidence and infrastructure to make precision longevity medicine accessible to everyone tomorrow.
2024
Investor
May 2024
Were building the next gen AI marketing automation platform called Singulate. Singulate provides the easiest way to do audience segmentation and better relevance-personalization at scale for marketers — results of 3-7X higher CTRs and 4X response rates. Were helping marketers (in demand gen, growth, community/events) nurture and convert more pipeline from their events and existing customers - it’s not an AI cold outreach sales tool (although it can do reactivations) but rather a lifecycle growth marketing tool. We believe the best personalization isnt personal, its invisible, because its simply a good, thoughtful email, written uniquely for the individual at scale. This is the future of large-scale communication. Book a free demo to see the product.
2021
Investor
Apr 2021
Motion is the worlds first agentic work suite. A platform for managing human + AI employees. Hire AI teammates in minutes that work 24/7 across sales, marketing, support, ops, and more to 10x your teams output. Unlike basic AI tools, Motions AI employees actually do the work. Theyre powered by your full business context—projects, tasks, deadlines, meetings, docs—so no need to explain things repeatedly. Every completed task makes them smarter. Over 1 million top performing teams trust Motion. Gain an unfair advantage over competitors still stuck managing work instead of doing work.
2020
Founder and Owner
Jun 2020
Premiere conversion copywriting and content marketing services and education.
Investment activity
2021–2025 · 4 investments
202112024120252
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