Lily Joo

Founding Investor (Backed 6+ Soonicorns, 1 9-fig Exit). 2x Built & Scaled till ​>$Bn Exits

📍 Greater Barcelona Metropolitan Area, Spain🔄 Updated September 2026💼 22 investments📅 8 years investing🗓 Last invested Oct 2025𝕏 @upgrade_to_unlock
VC🌍 Spain20+ investmentsInvested this year
22
Total investments
18
Early stage
0
Mid stage
1
Late stage
8y
Years active

Portfolio

21 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor & Board Member
Oct 2025
Valeria, the generative AI platform solving the administrative crisis in high-turnover sectors. We transform complex HR and payroll compliance into automated, rapid, and verifiable processes. By leveraging direct 24/7 chat communication, we eliminate the wait time and provide instant, accurate legal support. Our mission: to engineer operational confidence and reclaim strategic time for business leaders, ensuring they lead on strategy and culture, not outdated spreadsheets.
Seed Investor
2025
At NeofloAI, we are rewriting the outsourcing playbook — fusing cutting-edge GenAI with human precision to deliver full-process outcomes. Our hybrid human-AI model delivers speed, accuracy, and scale without the AI babysitting. We plug into our customer ops with zero disruption and burdensome systems integration. Our approach delivers 3x faster cycle times and 30–50% cost savings, while improving accuracy with every run. We specialize in transforming structured workflows such as finance ops (invoices, AP/AR), catalog ops & vendor or seller ops, vendor onboarding, and seller support into fully managed, SLA-driven outcomes. Backed by Lightspeed, Peak XV, and Alter Global, and led by repeat technical founders and BPO industry veterans, NeofloAI is built to unlock real business results for enterprises using AI.
Investor
Sep 2024
Our mission is to streamline the technological landscape by offering powerful and easy-to-use edge libraries. Edgee is a platform offering a suite of services for edge-oriented applications Edgee is a full-stack edge platform designed to transform how workloads and data are processed across the internet. Edgee empowers developers to build and deploy edge-oriented applications. This approach to application development harnesses the potential of edge computing, enabling workloads to run closer to users than ever before. Edgee is cross-platform, whether your application is hosted on AWS, Vercel, Netlify, or any other cloud provider, whether your application is written in Javascript, Ruby, PHP, Python, or any other language, Edgee can be used to enhance your application. By minimizing the distance data has to travel, Edgee significantly reduces latency, enhances performance, and ensures greater privacy and compliance with data protection regulations. With over 100 points of presence globally, and a 300 Tbps global capacity, Edgee offers an unparalleled infrastructure that enables developers to deploy a wide range of services directly at the edge of the network.
Angel Investor
2024
Why settle for useless engineering KPIs? Pensero offers near real-time AI insights to make your team thrive and help you as manager. We are developing software that enables managers and employees to break free from the chains of routine, fostering radical transparency in a continuous management feedback. Our precision-engineered AI seameslessly integrates with your digital tools to bring objective real-time insights that enhance performance and growth. Fostering a culture of excellence and continuous growth through continuous feedback. Pensero empowers high-performing teams to reach new heights transforming your managers into Performance Catalysts.
Angel Investor
2023
Democratizing good coffee through our own locations, with a unique design, and impeccable quality and at a competitive price as well as via our online shop, www.syra.coffee Small coffee shops, take-away, meticulously designed and focus on one product only: speciality coffee. We are coffee-roasters and we select, import, cup and roast every single bean of coffee served in our locations.
late stageRetail
Angel Investor
2022
We are an innovative FinTech in the Gulf Region and South Africa, offering SME financing to enable growth by transforming future revenues into up-front capital under flexible terms. We believe your cash should Flow on your terms. Contact us today if you want to: - Stabilize cash flow - Access capital exactly when you need it - Avoid profit-destroying effects of discounting - Give customers flexible payment options - Prepare for unforeseen costs - Avoid collateralizing assets - Maximize ownership without giving away control
Angel Investor
2021
Finblox is a crypto app backed by top-tier venture capital firms such as Dragonfly, Sequoia Capital and Saison Capital that allows users to earn up to 100x rewards through participation in the ecosystem of products, including trading, staking, and AI games.
Angel Investor
2021
At Bazaar, we are making everyday life more affordable and effortless. Our e-commerce and financial services platform provides everyday low pricing on all essentials for your home and businesses, with next day delivery, an unmatched customer experience and flexible payment terms. Bazaar was founded in 2020 and has since grown into a team of over 400 colleagues with unparalleled ambition to create Pakistan’s next big story. Here, it’s always day 1.
Angel Investor
2021
We build, operate and invest in crypto-native products for everyday people in frontier markets.
Angel Investor
2021
Friday Finance is the next-generation financial management platform for European startups and SMBs. We help businesses with the daunting task of finance management. Our mission is to give people back the time and money spent managing their business finances so they can focus on what matters - their business. Learn more at fridayfinance.com.
Angel Investor
2021
Yuno is a leading global payment orchestration platform. We empower businesses to simplify their payment operations, maximize revenue, and accelerate global expansion. Yuno connects your business to over 1,000 global payment methods through a single API integration. Our Smart Routing tools use advanced algorithms to optimize the flow of transactions through various payment providers, maximizing acceptance rates while also reducing processing costs. Our wide selection of fraud prevention providers and advanced tokenization capabilities help reduce the risk of fraud and minimize transaction declines. Yuno is the payment orchestration solution of choice for high-performing payments teams. We support some of the world’s leading brands, including McDonald’s, Rappi, Viva Aerobus, InDrive and other businesses across more than 80 countries. Yuno was founded in 2022 and is led by former payments and technology executives from Rappi, Uber, Ali Pay and other leading companies. Yuno is backed by a consortium of high-profile investors, including DST Global Partners, Andreessen Horowitz, Tiger Global, Kaszek Ventures, and Monashees.
Angel Investor
2021
Estamos revolucionando a distribuição B2B no Brasil com nosso inovador modelo DaaS (Distribution as a Service), que combina inteligência artificial e excelência operacional. Com um foco absoluto no cliente, capacitamos as marcas a se tornarem suas próprias distribuidoras, otimizando custos e prazos operacionais de maneira eficaz. Como uma startup ágil e dinâmica, oferecemos uma plataforma que simplifica a conexão entre marcas e varejistas, enquanto nossos Consultores Inventa atuam como verdadeiros parceiros estratégicos, impulsionando as vendas e maximizando resultados. Nossa missão é ser um aliado confiável e o canal principal de distribuição, transformando o B2B em um processo mais ágil e eficiente. Junte-se a nós e faça parte dessa revolução que está moldando o futuro da distribuição no Brasil!
Angel Investor
2021
RITMO is a cash flow management platform for e-commerce businesses in Europe and LATAM. RITMO’s all-in-one financial solution enables e-commerce to efficiently manage their cross-border payments and get access to flexible funding, making it easier for e-commerce entrepreneurs to spend time on building incredible businesses. Through this range of products, we are embedded in the day to day operations of our clients, offering financing for growth and enabling merchants to extend payment terms with suppliers. RITMO was founded in 2021 by serial entrepreneurs and eCommerce veterans Raimundo Burguera, Iñaki Mediavilla, Iván Peña, and Prageet Sharma After our first year of operations, we have raised more than $225MM in financing and have active operations in five countries in Europe and Latin America.
Angel Investor
2021
We are a team of fintech, investing and technology professionals building Klub.ai – a capital operating system for founders, operators and capital providers.
Angel Investor
2021
Customize everything you need to make payments, control spend, and optimize finance operations using one credit card platform. Pliant is a European fintech specializing in B2B payment solutions. Our modular, API-first platform helps businesses streamline spending, improve cash flow, and integrate payments into their financial workflows. Designed for industries with complex payment needs, such as travel and fleet, Pliant enables greater efficiency, control, and profitability. We serve two primary customer segments: - Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines. - Companies such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions. Founded in 2020 and headquartered in Berlin, Pliant supports over 3,500 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments. Learn more at http://www.getpliant.com/
Show all 21 investments ↓
Experience · 30 entries
All (30)
Investments (22)
Board (1)
2025
Investor & Board Member
Oct 2025
Valeria, the generative AI platform solving the administrative crisis in high-turnover sectors. We transform complex HR and payroll compliance into automated, rapid, and verifiable processes. By leveraging direct 24/7 chat communication, we eliminate the wait time and provide instant, accurate legal support. Our mission: to engineer operational confidence and reclaim strategic time for business leaders, ensuring they lead on strategy and culture, not outdated spreadsheets.
Seed Investor
2025
At NeofloAI, we are rewriting the outsourcing playbook — fusing cutting-edge GenAI with human precision to deliver full-process outcomes. Our hybrid human-AI model delivers speed, accuracy, and scale without the AI babysitting. We plug into our customer ops with zero disruption and burdensome systems integration. Our approach delivers 3x faster cycle times and 30–50% cost savings, while improving accuracy with every run. We specialize in transforming structured workflows such as finance ops (invoices, AP/AR), catalog ops & vendor or seller ops, vendor onboarding, and seller support into fully managed, SLA-driven outcomes. Backed by Lightspeed, Peak XV, and Alter Global, and led by repeat technical founders and BPO industry veterans, NeofloAI is built to unlock real business results for enterprises using AI.
2024
Investor
Sep 2024
Our mission is to streamline the technological landscape by offering powerful and easy-to-use edge libraries. Edgee is a platform offering a suite of services for edge-oriented applications Edgee is a full-stack edge platform designed to transform how workloads and data are processed across the internet. Edgee empowers developers to build and deploy edge-oriented applications. This approach to application development harnesses the potential of edge computing, enabling workloads to run closer to users than ever before. Edgee is cross-platform, whether your application is hosted on AWS, Vercel, Netlify, or any other cloud provider, whether your application is written in Javascript, Ruby, PHP, Python, or any other language, Edgee can be used to enhance your application. By minimizing the distance data has to travel, Edgee significantly reduces latency, enhances performance, and ensures greater privacy and compliance with data protection regulations. With over 100 points of presence globally, and a 300 Tbps global capacity, Edgee offers an unparalleled infrastructure that enables developers to deploy a wide range of services directly at the edge of the network.
Angel Investor
2024
Why settle for useless engineering KPIs? Pensero offers near real-time AI insights to make your team thrive and help you as manager. We are developing software that enables managers and employees to break free from the chains of routine, fostering radical transparency in a continuous management feedback. Our precision-engineered AI seameslessly integrates with your digital tools to bring objective real-time insights that enhance performance and growth. Fostering a culture of excellence and continuous growth through continuous feedback. Pensero empowers high-performing teams to reach new heights transforming your managers into Performance Catalysts.
2023
Venture Partner
Sep 2023
We are entrepreneurial investors who love to support founders and help create disruptive startups and eventually sustainable businesses.
Show all 30 entries ↓
Investment activity
2018–2025 · 22 investments
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