Lawrence Cotter

6X founder. Social Entrepreneur. Leveraging AI to help health and wellness companies improve their member outcomes as President of Vi Transform, a Vi Company.

📍 Austin, Texas, United States🔄 Updated September 2026💼 1 investments📅 10 years investing🗓 Last invested Mar 2016𝕏 @upgrade_to_unlock
VC🌍 United States
1
Total investments
0
Early stage
0
Mid stage
1
Late stage
10y
Years active

Portfolio

1 investments · sorted by recency
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Investor
Mar 2016
Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Thousands of entrepreneurs, programmers and designers gather day and night, in-person and online for meetups, classes and coworking. With boots on the ground in Austin, Dallas, Houston, and San Antonio, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2010.
Experience · 9 entries
All (9)
Investments (1)
Founder (7)
2021
Co-Founder Vi, President Vi Transform
Oct 2021
Vi is an industry leading Enterprise AI Platform, helping the world’s largest health organizations maximize member health outcomes and financial returns. Vi’s technology stack and extensive household level data leverage predictive and personalized engagement frameworks, reducing cost per member enrollment (CPA), maximizing member life time value (LTV) and ultimately improving member health outcomes. Vi serves over 160 million members on platform, powers Fortune 500 names from Healthcare and Pharma to Consumer Brands and Corporate Wellness, driving an average of 4.2X ROI on every dollar invested by its enterprise customers.
2017
1963 IO
Founder, Principal
Mar 2017
Founder, Principal
Mar 2017
1963s mission is to inspire and empower entrepreneurs in Kenya by providing the education, mentorship and access to capital they need to create truly transformational businesses.
early stageCapital Markets
2016
Founder, Chief Executive Officer
Aug 2016
Muuv Labs merged with Vi Labs and is now a Vi Company. Muuv Labs helps health and wellness companies develop the next generation of products, faster and more affordably than ever before. WHAT IS MUUV LABS: * Muuv Labs is a full innovation lab that is leveraging user research and deep data analysis to predict and build future innovations in the health and wellness industry * Muuv Labs is a world class mix of behavioral psychologists, kinesiologists, content creators and technologists with a passion for wellness who help you understand human behavior, design customer centric products, develop, and market them; * Muuv Labs is a consortium of strategic partners who help us do postdoctoral level research, integrate media into your products, manufacture, market, and distribute your products, and generate revenue from your list and audience; * Muuv Labs is an extensive portfolio of modular and reusable IP to deliver solutions rapidly and in a cost-effective manner. * Muuv Labs is a portfolio of investors who can provide you the capital you need to fund your innovation. WHO WE WORK WITH: * 24 Hour Fitness * Stamina Products/ Walmart Athletic Works * Anytime Fitness * Self Esteem Brands * The Bar Method * Stronger U Nutrition WHAT WE DELIVER: Our work is proven to lead to a higher roi than internal efforts * New Product Innovation: We discover and create the latest in fitness technology, both for our clients and internally. * Digital Transformation: We have proven methods to shift existing businesses into a digital focused model. * Digital Enablement: We are able to solve specific, targeted problems that clients may have within their existing digital ecosystem. * Digital Services: We can provide full stack services for smaller, independent businesses.
Investor
Mar 2016
Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Thousands of entrepreneurs, programmers and designers gather day and night, in-person and online for meetups, classes and coworking. With boots on the ground in Austin, Dallas, Houston, and San Antonio, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2010.
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