Kristoffer Nelson

C2 Ventures is the original investment firm in industries that are often considered dirty, dull, and dangerous. We are a specialized early-stage venture capital firm that invests exclusively in enterprise SaaS companies and robotics that apply artificial intelligence to transform industries characterized by dirt, dullness, and danger. We believe the next wave of enterprise value creation will emerge not from flashy consumer apps but from practical solutions to real-world problems in overlooked sectors: construction, manufacturing, waste management, logistics, field service, and similar industries where work is hard and software adoption remains low. Our portfolio reflects our conviction that AI, both predictive and generative, delivers the most value when embedded thoughtfully into existing workflows. Two-thirds of our companies employ machine learning as core technology, half utilize computer vision for real-time data collection, and 40% of our recent investments leverage generative AI capabilities. What sets our companies apart isnt just technological sophistication but their unwavering focus on the end user: creating interfaces non-technical personnel can quickly grasp, reporting tools that mirror existing business processes, and delivering AI-generated insights in formats that directly connect to bottom-line results. We partner with founders who understand that in the dirty, dull, and dangerous sectors, successful AI integration isnt about replacing human workers; its about amplifying their capabilities with tools designed for how they actually work.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

We empower brands, location-based businesses, and consumers with blockchain technology. BIGtoken is revolutionizing brand-to-consumer and storefront-to-consumer relationships with direct, authentic interactions through tokenized rewards and secure blockchain wallets. Our seamless Web3 solutions enable consumers to easily adopt, while brands and physical facility owners optimize and future-proof their marketing strategies.

SRAX is a financial technology company that unlocks data and insights for publicly traded companies. Through its premier investor intelligence and communications platform, Sequire®, companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX, visit srax.com and mysequire.com.