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2
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Portfolio
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Strategic Advisor & Investor
Mar 2023
Wise Assistant connects local businesses with influencers and community marketers to launch, manage, track, and report on local marketing campaigns.
WitWay is an ecosystem intelligence and multi-channel marketing platform for multi-location businesses and marketing agencies. Our first product, Wise Assistant, is a matchmaking AI assistant that connects businesses with influencers in their community for marketing campaigns to drive awareness and sales. Wise Assistant automates finding influencers, negotiating rates, scheduling in-store visits, capturing content, and reporting on content performance. The platform connects business owners and pre-vetted freelancers with specialized marketing skills across campaign management, event planning, advertising, email marketing, and more for complex campaigns.
Investor & Brand Marketing Advisor
Jan 2023
At GENTLY, we craft pure and sustainable herbal remedies empowering every body to live gently.
As an eczema warrior born and raised in the South that prides herself on her agricultural heritage and plant science background, it was important to our founder - Kristen - to use her experiences to create better skin health solutions.
She harnessed the power of organic US farm-grown herbs to develop blends that are not only gentler and more earth-conscious than essential oils, but also clinically proven to be irritant-free, safe and effective at caring for sensitive skin.
By introducing joy into your daily wellness routine, we offer a holistic and safe escape from conventional products, one herbal infused bar at a time.
Experience · 4 entries
All (4)
Investments (2)
Founder (1)
2024
Principal & Head of Growth (US, ATL)
Jun 2024
Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing. With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data.
Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.
Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.
Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).
Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.
Follow us on Twitter and Instagram for an insight into our world: http://twitter.com/CroudMarketing
https://www.instagram.com/croudmarketing/
Like us on Facebook for news, information and discussion: http://www.facebook.com/CroudMarketing
We are always looking for the very best talent, so if youre interested in working for Croud please check out careers.croud.com
2023
Strategic Advisor & Investor
Mar 2023
Wise Assistant connects local businesses with influencers and community marketers to launch, manage, track, and report on local marketing campaigns.
WitWay is an ecosystem intelligence and multi-channel marketing platform for multi-location businesses and marketing agencies. Our first product, Wise Assistant, is a matchmaking AI assistant that connects businesses with influencers in their community for marketing campaigns to drive awareness and sales. Wise Assistant automates finding influencers, negotiating rates, scheduling in-store visits, capturing content, and reporting on content performance. The platform connects business owners and pre-vetted freelancers with specialized marketing skills across campaign management, event planning, advertising, email marketing, and more for complex campaigns.
Investor & Brand Marketing Advisor
Jan 2023
At GENTLY, we craft pure and sustainable herbal remedies empowering every body to live gently.
As an eczema warrior born and raised in the South that prides herself on her agricultural heritage and plant science background, it was important to our founder - Kristen - to use her experiences to create better skin health solutions.
She harnessed the power of organic US farm-grown herbs to develop blends that are not only gentler and more earth-conscious than essential oils, but also clinically proven to be irritant-free, safe and effective at caring for sensitive skin.
By introducing joy into your daily wellness routine, we offer a holistic and safe escape from conventional products, one herbal infused bar at a time.
2018
Co-Founder, Partner & Advisor
Oct 2018
Offbeat is able to reach the social-first generation through innovative, owned media properties and can generate fandom through their 1B+ follower network across social media through meme marketing, TikTok influencer activations, custom sound creation, bespoke AR Lens creation, and virtual influencer brokerage and creation.
They do this for some of the world’s biggest brands, specifically the brands that sit at the intersection of lifestyle, entertainment, and culture, including Netflix, Universal Music Group, Warner Music, Twitch, TikTok, Hooters, McDonalds, Cheesecake Factory, and Diageo.
Offbeat began by disrupting traditional media and social media marketing industries by offering brands a far more organic way of reaching the younger generations who were spending their time in news feeds rather than watching TV. Offbeat has since been disrupting the world of influence and fame by pushing the virtual influencer industry forward. Offbeat has done this through VirtualHumans.org, brokering relationships between virtual influencers and brands, and by creating complete bespoke virtual beings for their owned properties and with brands across the globe.
Offbeat’s deep and long understanding of the younger generation is what has kept them leading their industry since day one and is why their founding team was some of the first to have millions of followers across accounts on Twitter, then Instagram, then Snapchat, then TikTok. This is also how they became pioneers of the virtual influencer industry, with the best tech to create virtuals.
Offbeat is based in Atlanta, Georgia, and is backed by investors such as Mark Cuban and Atlanta Ventures.
Are you ready to reach the digital generation? Visit our website and lets chat.
