Kirsti Laasio

Simucube is one of the fastest-growing technology companies in Finland. We design the most powerful, precise, and high-performance racing simulator control devices on the market, such as pedals and steering wheels. These are used not only by simulation enthusiasts and dedicated e-sports athletes but also by some of the world’s fastest motorsport drivers to train off the track. While our products combine the precision of e-sports with industrial expertise and raw performance, the atmosphere at our office in Hervanta, Tampere, is cozy and welcoming. Our relaxed and flat organizational culture is symbolized by woolen socks, worn by everyone—including the CEO. This unique blend of cutting-edge technology and a supportive work environment has earned us the title of Finland’s Most Human-Centric Workplace in 2024. Our team of over 50 includes software and hardware engineers; sales, marketing, and customer experience professionals; and administration. Interested in joining our Crew? Read more at simucube.com/careers If you have questions about the product or are looking for help with a problem, please contact our customer support: https://simucube.com/support/contact/ If you are interested in marketing partnerships, please fill out the marketing partnership form: https://simucube.com/collaborate-with-us/

Bonfire Agency Oy brings fire to your marketing! Our services includes: - B2B -influencers marketing and thought leadership services - bonfireagency.fi - Business media - bonfire.fi Bonfire Agency helps B2B -brands to identify and reach their most valuable target groups through influencers. Our B2B -influencers are well-known professionals in their own field of expertise, for example entrepreneurs, consultants or TOP-level executives from ICT, marketing, HR, sales, law or finance. Read more about our influencer marketing and thought leadership services from bonfireagency.fi and lets talk more how can we help you! Bonfire.fi business media is the newest and hottest business media in Finland. There you can find lots of quality business content from our Bonfire -influencers, such as blogs, videos and podcasts. If you are interested to procure advertising or commercial contents as a B2B -customer, please do not hesitate to contact us and lets plan a profitable co-operation together! Contact info: myynti@bonfire.fi info@bonfire.fi

The European Customer Experience Organization is an open-access CX Professional Business Network. We continuously evolve with CX by empowering leaders, people, and organizations to collaborate, discuss, generate brand awareness, learn, and grow. Become a member: https://ecxo.org Our mission is to educate European professionals, corporations, executives, practitioners, designers, entrepreneurs and beyond about CX and related topics. We provide: - Events - Training* - Certifications* - Discussion forums - Executive advisory services - Promoting partners, associated brands, and sponsors We are open for your ideas to collaborate, research and synchronize with media partners. Please share your thoughts with us: https://ecxo.org/contact/ Lets evolve with CX – Together. Become a member: https://ecxo.org/individuals/ Subscribe to our email list for more news or follow us on LinkedIn. We look forward to seeing you on board. https://ecxo.org/ *We are preparing the best certificate for your company and professionals

Simucube is one of the fastest-growing technology companies in Finland. We design the most powerful, precise, and high-performance racing simulator control devices on the market, such as pedals and steering wheels. These are used not only by simulation enthusiasts and dedicated e-sports athletes but also by some of the world’s fastest motorsport drivers to train off the track. While our products combine the precision of e-sports with industrial expertise and raw performance, the atmosphere at our office in Hervanta, Tampere, is cozy and welcoming. Our relaxed and flat organizational culture is symbolized by woolen socks, worn by everyone—including the CEO. This unique blend of cutting-edge technology and a supportive work environment has earned us the title of Finland’s Most Human-Centric Workplace in 2024. Our team of over 50 includes software and hardware engineers; sales, marketing, and customer experience professionals; and administration. Interested in joining our Crew? Read more at simucube.com/careers If you have questions about the product or are looking for help with a problem, please contact our customer support: https://simucube.com/support/contact/ If you are interested in marketing partnerships, please fill out the marketing partnership form: https://simucube.com/collaborate-with-us/

Bonfire Agency Oy brings fire to your marketing! Our services includes: - B2B -influencers marketing and thought leadership services - bonfireagency.fi - Business media - bonfire.fi Bonfire Agency helps B2B -brands to identify and reach their most valuable target groups through influencers. Our B2B -influencers are well-known professionals in their own field of expertise, for example entrepreneurs, consultants or TOP-level executives from ICT, marketing, HR, sales, law or finance. Read more about our influencer marketing and thought leadership services from bonfireagency.fi and lets talk more how can we help you! Bonfire.fi business media is the newest and hottest business media in Finland. There you can find lots of quality business content from our Bonfire -influencers, such as blogs, videos and podcasts. If you are interested to procure advertising or commercial contents as a B2B -customer, please do not hesitate to contact us and lets plan a profitable co-operation together! Contact info: myynti@bonfire.fi info@bonfire.fi

Boardman is a think tank and competence network that plays a key role in developing and raising the level of expertise in ownership, board work and management (the OBM chain), as well as networking among decision-makers. We create and share new knowledge about relevant and important topics to our members, who represent entrepreneurs, owners, board members and executives. We do this by e.g. organising events and training, producing publications, supportinng reserch and offering assessment tools to support the decision-making processes. Our growth entrepreneur network Boardman Grow offers networking possibilities, relationship building and knowledge sharing for growth minded entrepreneurs and leaders. Learn more about our Grow Network at www.boardmangrow.fi

The European Customer Experience Organization is an open-access CX Professional Business Network. We continuously evolve with CX by empowering leaders, people, and organizations to collaborate, discuss, generate brand awareness, learn, and grow. Become a member: https://ecxo.org Our mission is to educate European professionals, corporations, executives, practitioners, designers, entrepreneurs and beyond about CX and related topics. We provide: - Events - Training* - Certifications* - Discussion forums - Executive advisory services - Promoting partners, associated brands, and sponsors We are open for your ideas to collaborate, research and synchronize with media partners. Please share your thoughts with us: https://ecxo.org/contact/ Lets evolve with CX – Together. Become a member: https://ecxo.org/individuals/ Subscribe to our email list for more news or follow us on LinkedIn. We look forward to seeing you on board. https://ecxo.org/ *We are preparing the best certificate for your company and professionals

Suomalaisten B2B-yritysten tuotteet ja palvelut ovat maailman parhaimmistoa. Menestykseen vaaditaan kuitenkin tänä päivänä enemmän. Asiakkaan odotukset yhteistyökumppaneille kasvavat koko ajan - yhteistyön pitää olla helppoa ja sujuvaa, tarjottujen ratkaisujen tulee olla asiakkaan tarpeisiin sopivia ja arvoa tuottavia, ja yhteistyön pitää parhaimmillaan synnyttää kokemuksia. B2B-asiakkaiden kokemukset syntyvät luontaisesta kiinnostuksesta, annettujen lupausten lunastamisesta sekä onnistumisen tunteista, jotka sitouttavat asiakkaan yritykseen. Yritykselle lojaalit asiakkaat puolestaan tuovat kasvua, kannattavuutta ja kassavirtaa. Asiakaskokemuksen rakentuminen B2B -ympäristössä on monimutkaisempaa kuin kuluttajabisneksessä. Kokemus syntyy usealla eri tasolla ja odotukset ovat usein sidottu tehtäviin. Kuitenkin myös yritysten välisessä liiketoiminnassa asiakas on ihminen ja kokemus syntyy ihmisten välisessä kanssakäymisessä. Haluamme auttaa yrityksiä rakentamaan tapoja tuottaa toistuvasti erinomaisia kokemuksia B2B asiakkaille. Siksi kirjoitamme aiheesta kirjaa. Kirja antaa moniulotteisen näkökulman B2B-asiakaskokemukseen sekä käytännön työkaluja sen kokonaisvaltaiseen kehittämiseen. Aihetta lähestytään usean eri teeman kautta aina strategiasta kulttuuriin, asiakasymmärryksestä mittareihin, teknologiaa ja tulevaisuuden mahdollisuuksia unohtamatta. Yritysesimerkkien kautta teoria muuttuu konkretiaksi ja arkeen vietäviksi ideoiksi.