Kevin Murphy

ciele is a color cosmetics line that offers skin-driven formulas made with broad spectrum SPF and non pore-clogging, clean ingredients. Redefining the core pieces to your complexion wardrobe, ciele exists as more than just beauty – with makeup that meets protection and artistry-standard performance.

Leisure-Enhancing Sunscreen

Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come. MERIT is a global brand with teams in New York, Los Angeles, Toronto, London, and Paris.

At True Botanicals, we believe caring for your skin should never come at the expense of people, animals, or the planet. We create luxurious, consciously crafted formulas that are clinically proven to work, powered by the most potent, sustainably sourced plant actives. Beautiful textures and naturally grounding scents make every step of your routine both effective and sensorial. Our standards are among the strictest in beauty, because your peace of mind means everything to us. Every formula is MADE SAFE® certified, vegan, cruelty-free, and microbiome-friendly—and most are pregnancy-safe (we’ll never leave you guessing). What touches your skin matters, whether it’s a daily ritual, a self-care indulgence, or a skin-to-skin moment with your baby. For more than a decade, we’ve stayed true to our mission: to prove that exceptionally clean ingredients and transformative results can coexist.

ciele is a color cosmetics line that offers skin-driven formulas made with broad spectrum SPF and non pore-clogging, clean ingredients. Redefining the core pieces to your complexion wardrobe, ciele exists as more than just beauty – with makeup that meets protection and artistry-standard performance.

Leisure-Enhancing Sunscreen

Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come. MERIT is a global brand with teams in New York, Los Angeles, Toronto, London, and Paris.

At True Botanicals, we believe caring for your skin should never come at the expense of people, animals, or the planet. We create luxurious, consciously crafted formulas that are clinically proven to work, powered by the most potent, sustainably sourced plant actives. Beautiful textures and naturally grounding scents make every step of your routine both effective and sensorial. Our standards are among the strictest in beauty, because your peace of mind means everything to us. Every formula is MADE SAFE® certified, vegan, cruelty-free, and microbiome-friendly—and most are pregnancy-safe (we’ll never leave you guessing). What touches your skin matters, whether it’s a daily ritual, a self-care indulgence, or a skin-to-skin moment with your baby. For more than a decade, we’ve stayed true to our mission: to prove that exceptionally clean ingredients and transformative results can coexist.

Sonoma Brands Capital is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.