Kendra Bracken-Ferguson

About LYS Beauty Founded in 2021 on a steadfast mission to empower, inspire and awaken your most confident self, LYS™Beauty is a forward-thinking cosmetics brand with a luxurious, skin-first approach to formulating which helps you step out of societys box and into your truest self. With strict ingredient standards, universal shade offerings and high-performance results, these enriching formulas help target common skincare concerns, like blemishes, visible signs of aging, hyperpigmentation, excess oil and uneven texture and tone. Fueled by the stance that confidence should come without compromise, LYS Beauty is committed to: cruelty-free practices, uber-clean formulations, vegan accommodations, non-conformity, accessibility and plant-based ingredients. For more information, visit https://lysbeauty.com.

The Cayton Children’s Museum is a nonprofit organization that activates the power of PLAY to enrich the lives of children and their families, build stronger, more connected communities, and create a better world. We strive to nurture children of all backgrounds and abilities to become responsible citizens of the world by providing outlets for experiential learning and creative expression, both in our museum space and through our community programs. Located in Downtown Santa Monica just blocks from the Pacific Ocean, the Cayton Children’s Museum offers 21,000 square feet of discovery-based exhibits and immersive play. We offer a robust calendar of arts and cultural activities designed for children 0 to 10 and their families, including public programs, festivals, camps, classes, workshops and more. Beyond museum walls, our community programs bring the Cayton experience beyond museum walls and into neighborhoods and schools to reach children with limited access to the museum. These experiences, which celebrate the creative, performance and visual arts, are offered throughout the year in partnership with non-profit and community-based organizations that target parts of Los Angeles County where safe and meaningful outlets for play are needed most. While the Cayton Children’s Museum opened to the public in 2019, our organization comes with 30 years of experience in values-based learning. Before we were the Cayton, we were the Zimmer Children’s Museum, serving more than 90,000 visitors a year in our home on Museum Row. Today, building from the heart of the Zimmer and nurtured by the soul of our diverse community, the Cayton is inspiring children and families everywhere how to PLAY THEIR WAY TO A BETTER WORLD.

We build the teams that grow the brands. Vetted talent: Ambassadors, Interns, Influencers, and Marketing Strategists. Delivered through an intelligence platform built for modern brands.

About LYS Beauty Founded in 2021 on a steadfast mission to empower, inspire and awaken your most confident self, LYS™Beauty is a forward-thinking cosmetics brand with a luxurious, skin-first approach to formulating which helps you step out of societys box and into your truest self. With strict ingredient standards, universal shade offerings and high-performance results, these enriching formulas help target common skincare concerns, like blemishes, visible signs of aging, hyperpigmentation, excess oil and uneven texture and tone. Fueled by the stance that confidence should come without compromise, LYS Beauty is committed to: cruelty-free practices, uber-clean formulations, vegan accommodations, non-conformity, accessibility and plant-based ingredients. For more information, visit https://lysbeauty.com.

Test Invest Media is a media, commerce and growth ecosystem connecting storytelling to economic opportunity. We help emerging brands move from story to scale by connecting the critical pieces of the growth journey: media, discovery, commerce, distribution, data and capital. Our model starts with storytelling. Through founder-led content, Amazon Live, YouTube Live, Test Invest Microdramas, shoppable media and original programming, we create visibility and discovery around founders, their products and the problems they solve. We then connect that attention to commerce—helping brands create pathways to purchase across Amazon, social commerce, digital marketplaces, automated retail and emerging distribution channels. As consumers discover, engage and shop, brands gain real-world signals that can help validate demand, inform growth strategy and identify opportunities for expanded distribution. That momentum creates a stronger foundation for the next stage: capital. Through crowdfunding, investor readiness, strategic introductions and our broader investment ecosystem, Test Invest helps promising brands translate consumer traction and storytelling into opportunities for growth. Our ecosystem connects: MEDIA → DISCOVERY → COMMERCE → DISTRIBUTION → DATA → CAPITAL Test Invest Media works with founders, brands, consumers, retailers, platforms, corporate partners and investors to create a more connected path between discovering a great business and helping it scale. Our growing platform includes: • Amazon Live & YouTube Live • Founder and brand storytelling • Test Invest Microdramas & original content • Amazon marketplace strategy and commerce • Shoppable media & social commerce • Retail & automated commerce opportunities • Consumer insights & market validation • Crowdfunding & investor readiness • Strategic brand, retail & capital partnerships • Test Invest TV Show (in development)

LumiNicole is a retail concept recognized for its carefully curated selection of premium beauty and personal care brands. We specialize in offering high-quality, innovative products that deliver exceptional results, providing a unique and personalized shopping experience for beauty enthusiasts. Our retail concept will be rolled out in 10 markets, in collaboration with established retailers who cater to a similar target audience.

Innové Partners is a brand intelligence holding company designed to empower emerging businesses through solution-driven companies and resources tailored to accelerate growth. Our ecosystem spans growth advisory, business and brand development, commerce, and logistics, providing clients with strategic leadership to drive commercial success. By combining the expertise of BrainTrust Founders Studio, LumiNicole Beauty, and LN Fulfillment, we address core pain points for consumer-based businesses—commerce, distribution, and scale. We have worked with some of the world’s leading brands, including JP Morgan Chase, Shopify, L’Oréal, Ulta Beauty, Sephora, Estée Lauder, Starwood Hotels, Volvo, Amazon, US Bank, and Rare Beauty Brands, enhancing their customer experiences through innovative strategies and scalable solutions.