Kelly Goetsch

Bluestone PIM is a Nordic tech company with a global reach. The company was established in 2016 to build a disruptive Product Information Management (PIM) based on the MACH principles - Microservices based, API-first, Cloud-native SaaS and Headless. The world of digital commerce is changing very fast, and traditional solutions for PIM will face major challenges in meeting future demands. We are passionate about PIM, and we started developing Bluestone PIM from scratch on a true API microservice-based architecture. We built Bluestone PIM for the future. Maintaining thousands of products is of course a job that needs to be taken seriously, and to centralize the product information is also a basic benefit of most PIM solution. But the unique value of Bluestone PIM is the extreme flexibility in connecting new sales channels and the possibilities the Apps in the growing Marketplace create. The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. We like to say that we know Digital Commerce. Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base and enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.

Bluestone PIM is a Nordic tech company with a global reach. The company was established in 2016 to build a disruptive Product Information Management (PIM) based on the MACH principles - Microservices based, API-first, Cloud-native SaaS and Headless. The world of digital commerce is changing very fast, and traditional solutions for PIM will face major challenges in meeting future demands. We are passionate about PIM, and we started developing Bluestone PIM from scratch on a true API microservice-based architecture. We built Bluestone PIM for the future. Maintaining thousands of products is of course a job that needs to be taken seriously, and to centralize the product information is also a basic benefit of most PIM solution. But the unique value of Bluestone PIM is the extreme flexibility in connecting new sales channels and the possibilities the Apps in the growing Marketplace create. The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. We like to say that we know Digital Commerce. Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base and enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.

The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, policies and ideas that help retail thrive. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. A role that is more important than ever as adoption of MACH continues apace. The Alliance educates and supports the industry as a whole on what to look out for when moving from legacy infrastructure and going composable, including when, where and how to start and select partners. The Alliance is a vendor-neutral institution that provides resources, education and guidance through industry experts to support companies on their journey. MACH is an industry tech standard describing modern technology. The prerequisites to achieve this standard are: Microservices based, API-first, Cloud-native SaaS and Headless. Our MACH Certification gives enterprises confidence they are choosing best-in-class vendors that can deliver future-proof technology. MACH is also increasingly a global community of people exploring the alternative to older systems that do not offer the agility the business requires, and experts who have been through the entire transition already. The latter group - true leaders who transform businesses - come together as MACH Alliance Ambassadors. Based on their experience and learnings they advocate for education and adoption of MACH globally.