Kellen Roland

Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. TRUFF has been featured on the TODAY Show, Good Morning America, Food Network, The Rachael Ray Show, Food & Wine, and on Oprah’s “Favorite Things” list two years in a row. TRUFF is also the #1 best-selling hot sauce on Amazon and at Whole Foods Market. You can find TRUFF’s variety of sauces in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is made in Southern California and is Gluten-Free and non-GMO. Visit www.TRUFF.com for more information and recipes.

Easy Does It is a non-alcoholic beer brand founded by skateboarding icon Erik Ellington, alongside Jon Warren and Kellen Roland. Brewed in California with Saaz hops, for a crisp, nostalgic bite, Easy Does It is built for outsiders, do-it-yourselfers, and anyone who wants to stay sharp, show up, and still enjoy the ritual of beer. More than a beverage, it is a cultural statement rooted in Ellington’s journey and the independent spirit of skateboarding. With clean ingredients and a rebellious attitude, Easy Does It delivers the flavor, ritual, and vibe of classic American beer without the booze. Go hard. Care hard. Easy Does It.

We are a Venture Studio that creates and launches CPG brands that taste great and work.

Translating culture into strategy

Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. TRUFF has been featured on the TODAY Show, Good Morning America, Food Network, The Rachael Ray Show, Food & Wine, and on Oprah’s “Favorite Things” list two years in a row. TRUFF is also the #1 best-selling hot sauce on Amazon and at Whole Foods Market. You can find TRUFF’s variety of sauces in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is made in Southern California and is Gluten-Free and non-GMO. Visit www.TRUFF.com for more information and recipes.

Slowtide was founded in 2015 by Kyle Spencer, Dario Phillips & Wylie Von Tempsky in California. We started Slowtide to fill a void in a market we found to be uninspiring and mundane. The first product we created was a functional, new medium for art on a premium 100% cotton towel. Since then we’ve introduced a selection of beach and bath towels, blankets and ponchos made from a variety of best-in-class materials. Inspired by all bodies of water and our love for art, Slowtide is a collaboration of three friends who wanted to convey their lifestyle through unique products. We’ve been featured in GQ, HypeBeast, Outside Magazine, Vogue, Forbes, Surfer Magazine & Juxtapoz. Slowtide works with world-renowned artists, athletes and brands like Sage Erickson, Takashi Murakami, Stussy, Curren Caples, Clark Little and Acacia Swimwear. Our goal is to make the daily ritual of drying off an art form.