4
Total investments
1
Early stage
0
Mid stage
1
Late stage
4y
Years active
Portfolio
4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel Investor
Jan 2024
We are creating a global angel investor network, through which we can share deal-flow, expertise and contacts.
Investor
Dec 2023
About Mercurius Media Capital (MMC)
MMC, the first dedicated U.S. media-for-equity fund, empowers high-potential startups and enterprises through strategic media investments. We leverage a unique media-for-equity model, backed by a robust network of top-tier media companies, to enhance their market presence, amplify brand visibility, and drive substantial business growth.
Our Mission:
Our primary mission is to support U.S.-based startups by preserving their cash reserves while fueling brand acceleration through targeted media exposure. This enables startups to allocate their resources more efficiently, all while benefiting from premium advertising and media placements that might otherwise be out of reach, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV, Willow TV, and others. We foster a dynamic ecosystem that drives success for both media companies and startups by aligning their interests through our media-for-equity model. This approach ensures media companies have a vested interest in the growth and success of their partners.
For non-U.S. companies seeking to scale in the U.S., we offer Mercurius Bridge: scaling international success in the U.S.
A strategic initiative, Mercurius Bridge supports international companies with established product-market fit, aiming to scale in the U.S. Integrating media capital investments and a curated network of local service providers, the program streamlines market entry and accelerates brand growth. Participants gain access to critical resources, strategic networks, and expert guidance, including consumer engagement strategies and connections to key go-to-market media partners.
For more Information, visit https://www.mmc.us/mercuriusbridge
Media companies interested in partnering with us or learning more about our model can contact our Investor Relations team at Devesh@mmc.us.
For more information about how we can help your startup scale through the power of media, visit us at: www.mmc.us
Manager, Investments
May 2022
BCCL (Times of India) is one of Indias largest media company with iconic brands like The Times of India and Economic Times. The story of BCCL goes back to Nov. 3rd, 1838, when the flagship brand The Times of India, was published as a bi-weekly, The Bombay Times and Journal of Commerce. Since then, we have consistently moved up the growth curve by entering new markets & launching new titles.
Today, we are a Powerhouse of successful Brands : We believe in shaping market trends with a portfolio of innovative brands. Our flagship brand, The Times of India, is the world’s largest circulating English daily & The Economic Times is the world’s second largest circulating English Business daily. We are driven by the indomitable spirit to question the conventional wisdom.
Learning & Innovative : We are regarded as one of the most innovative publishing companies. Our unique Brand Capital model is considered amongst the most innovative ideas. Previous innovations include Invitation Pricing, Combos, Space Drawing Rights & Advertorial Supplements. We provide our employees opportunities through world-class training programs.
Great People : ‘Finest minds who inspire & drive innovative initiatives, build trust & encourage employees to achieve optimal performance’ is the Hallmark of our leadership team. We are one internally cohesive & disciplined team of people from diverse backgrounds. We invest in our people & our policies are designed for their long-term happiness.
If you are curious & look for avenues of continuous improvement, this is the place to be!
Investor (Seed + Growth)
2022
Brand Capital is the strategic investment arm of the Times Group - Indias largest multimedia conglomerate.
The Company’s branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business, to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. The innovative idea was to leverage the brand building power of the Times Group’s advertising properties to build value for emerging start-ups and high growth companies. While companies can acquire funding for growth and working capital, brand building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because the brand investment in such cases needs to be large and sustainable, compared to the hard asset investments. Brand Capital now partners with more than 900 investee companies across sectors as wide as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, Financial & Consumer Services and several more. Since the inception of this business a decade ago, the Company has helped build several iconic brands in India and its invested value today is close to $4.0 billion.
Experience · 8 entries
All (8)
Investments (4)
Founder (2)
2024
Angel Investor
Jan 2024
We are creating a global angel investor network, through which we can share deal-flow, expertise and contacts.
2023
Investor
Dec 2023
About Mercurius Media Capital (MMC)
MMC, the first dedicated U.S. media-for-equity fund, empowers high-potential startups and enterprises through strategic media investments. We leverage a unique media-for-equity model, backed by a robust network of top-tier media companies, to enhance their market presence, amplify brand visibility, and drive substantial business growth.
Our Mission:
Our primary mission is to support U.S.-based startups by preserving their cash reserves while fueling brand acceleration through targeted media exposure. This enables startups to allocate their resources more efficiently, all while benefiting from premium advertising and media placements that might otherwise be out of reach, including Sinclair Broadcast Group, Televisa Univision, Atmosphere TV, Willow TV, and others. We foster a dynamic ecosystem that drives success for both media companies and startups by aligning their interests through our media-for-equity model. This approach ensures media companies have a vested interest in the growth and success of their partners.
For non-U.S. companies seeking to scale in the U.S., we offer Mercurius Bridge: scaling international success in the U.S.
A strategic initiative, Mercurius Bridge supports international companies with established product-market fit, aiming to scale in the U.S. Integrating media capital investments and a curated network of local service providers, the program streamlines market entry and accelerates brand growth. Participants gain access to critical resources, strategic networks, and expert guidance, including consumer engagement strategies and connections to key go-to-market media partners.
For more Information, visit https://www.mmc.us/mercuriusbridge
Media companies interested in partnering with us or learning more about our model can contact our Investor Relations team at Devesh@mmc.us.
For more information about how we can help your startup scale through the power of media, visit us at: www.mmc.us
2022
Manager, Investments
May 2022
BCCL (Times of India) is one of Indias largest media company with iconic brands like The Times of India and Economic Times. The story of BCCL goes back to Nov. 3rd, 1838, when the flagship brand The Times of India, was published as a bi-weekly, The Bombay Times and Journal of Commerce. Since then, we have consistently moved up the growth curve by entering new markets & launching new titles.
Today, we are a Powerhouse of successful Brands : We believe in shaping market trends with a portfolio of innovative brands. Our flagship brand, The Times of India, is the world’s largest circulating English daily & The Economic Times is the world’s second largest circulating English Business daily. We are driven by the indomitable spirit to question the conventional wisdom.
Learning & Innovative : We are regarded as one of the most innovative publishing companies. Our unique Brand Capital model is considered amongst the most innovative ideas. Previous innovations include Invitation Pricing, Combos, Space Drawing Rights & Advertorial Supplements. We provide our employees opportunities through world-class training programs.
Great People : ‘Finest minds who inspire & drive innovative initiatives, build trust & encourage employees to achieve optimal performance’ is the Hallmark of our leadership team. We are one internally cohesive & disciplined team of people from diverse backgrounds. We invest in our people & our policies are designed for their long-term happiness.
If you are curious & look for avenues of continuous improvement, this is the place to be!
Investor (Seed + Growth)
2022
Brand Capital is the strategic investment arm of the Times Group - Indias largest multimedia conglomerate.
The Company’s branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business, to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. The innovative idea was to leverage the brand building power of the Times Group’s advertising properties to build value for emerging start-ups and high growth companies. While companies can acquire funding for growth and working capital, brand building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because the brand investment in such cases needs to be large and sustainable, compared to the hard asset investments. Brand Capital now partners with more than 900 investee companies across sectors as wide as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, Financial & Consumer Services and several more. Since the inception of this business a decade ago, the Company has helped build several iconic brands in India and its invested value today is close to $4.0 billion.
2021
Associate, Business Operations
Jul 2021
Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, were building a world powered by solar, enabled by battery storage and transported by electric vehicles.
We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house.
Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.
Show all 8 entries ↓
Investment activity
2022–2024 · 4 investments
Recent (last 2 years)Earlier
