7
Total investments
3
Early stage
2
Mid stage
0
Late stage
9y
Years active
Portfolio
7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
2022
The All-in-One Amazon Growth Platform
To provide innovative technology, data and community to inspire and enable ecommerce businesses around the globe to set and exceed their goals. We help marketplace sellers, agencies, and aggregators own their outcomes and simplify their success.
Investor and Board Member
2021
We’re Petfolk. And we’re reshaping pet care as we know it.
Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care. When too often the veterinary experience falls short, we’re here to make it better for everyone: pets, their parents, and vets alike.
Our goal is to integrate everything pets and their parents need in their journey — from scheduled on-site care to virtual visits. We believe the easier it is for the parent, the healthier and happier the pet.
On a deeper level, we see ourselves as part of a greater community of people with pets. We share the same values all devoted pet parents do, and we understand the bond between pets and their owners inherently.
Most important, our support is as much for you as it is for your pet. We believe that with the right tools and knowledge, you’re empowered to make the best decisions possible for them.
It’s a journey, and we’ll always be by your side for it.
Investor
2020
Percent is unlocking private credit and providing unparalleled access through its modern private credit market, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and frequency of transactions at a fraction of the cost.
The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end.
Founded in 2018, Percent’s platform is becoming the market standard for asset-based and corporate lending, powering over $1 billion in transaction volume in a multi-trillion-dollar private credit industry.
For additional information, please visit www.percent.com.
Board Observer
2020
Step into a new world of renting.
We’re TheGuarantors. And we provide unrivaled insurance products for both residents and operators—every lease, every time.
We believe renters deserve better access to the home of their dreams and operators deserve greater protection and growth opportunities. That’s why we’re leveraging our expertise in real estate to help operators qualify renters faster while mitigating the risks of rental income loss. All while providing the dedicated support and security that’s earned us a 99% owner and operator retention rate.
With $2B+ in rent guaranteed and deposits covered, we’re available in 3M+ units nationwide. And we’ve been named as one of Inc. 5000’s fastest-growing companies, Forbes’ Best Startup Employers, and Deloitte’s 2022 Technology Fast 500.
https://www.theguarantors.com
Board Observer
Oct 2019
We’re a state-of-the-art medical practice with a root-cause, whole person approach and a focus on genuine doctor-patient relationships, data, and technology.
Join the journey today - were hiring! Check out open roles at https://www.parsleyhealth.com/careers/
Investor
2019
Chord AI is the data platform and commerce copilot that makes data instantaneous, accurate, and actionable.
Commerce teams today are under pressure to grow faster, spend smarter, and make AI work for them. The problem? Most stacks aren’t built for it. Data is siloed, pipelines are brittle, reporting is slow, and layering AI on top only leads to guesses, not growth.
Chord AI changes that.
We combine the foundation of a modern data platform with the intelligence of a copilot, all purpose-built for commerce—so every answer, recommendation, and action is grounded in truth, not hallucinations.
With Chord AI, brands can:
→ Unify and govern their data across channels, customers, orders, and campaigns.
→ Eliminate tool sprawl by replacing CDPs, BI, analytics, and orchestration with one platform.
→ Trust their insights thanks to explainable outputs and full transparency into the data and logic behind every recommendation.
→ Move faster with plain-language queries, predictive segments, real-time activation, and campaigns launched 2x quicker.
→ Lower costs through consolidation—saving up to 30% on martech and reducing manual reporting by 50%.
Trusted by leading commerce brands like Sonos, Ruggable, and Sakara, Chord AI is built by operators who have scaled DTC and omnichannel businesses from the inside.
We meet teams where they are—whether they’re stuck in manual reporting cycles, buried under vendor contracts, or evaluating CDPs and analytics tools—and help them evolve into unified, AI-powered operators with clarity, speed, and confidence.
One platform. No duct tape. No hallucinations. Just AI that actually works.
Visit https://www.chordcommerce.com/ to learn more today.
Investor
Sep 2017
White Star Capital is an international multi-stage technology investment manager built by a team of founders, investors and operators with a track record of entering new markets, expanding teams and exiting companies.
Our approach to venture is characterized by a unique combination of international presence, perspective, and people.
With offices across North America, Europe, and Asia, we partner closely with our founders to help them scale globally.
Experience · 11 entries
All (11)
Investments (7)
Board (3)
2025
Venture Partner
Mar 2025
At our core, we prioritize People First. Were dedicated to authentic relationships and deeply value the missions that resonate. Our belief in the power of founders we trust—we view ourselves not merely as financiers but as active participants within the community we build together. Our approach is characterized by being Audacious, Authentic, and Resilient, always putting People First.
With a foundation rooted in our experiences as former founders and active investors, we respect those who succeed against all odds. Our investment strategy centers on backing founders who lead with heart and passion, demonstrating the resilience to navigate challenges, rally their teams, and pursue their vision with unwavering determination. Understanding the complexities of building a successful startup from our journeys, we are now committed to empowering other founders to grow pre-eminent businesses. Specializing in B2B SaaS, through Fund One, we primarily focus on Angel, Pre-Seed to Seed stages, and on occasion, Series A investments, aiming to be a pivotal part of their growth and success.
2022
General Partner
Oct 2022
We partner with outstanding technology founders from Central & Eastern Europe and help them realize their global ambitions.
Since 2010, weve believed that CEE - and its diaspora - produces world-class technical talent and ambitious builders. Weve partnered with teams including ElevenLabs, UiPath, Productboard, Pricefx, Kontakt, Wabi, Equilibre, and many more."
Investor
2022
The All-in-One Amazon Growth Platform
To provide innovative technology, data and community to inspire and enable ecommerce businesses around the globe to set and exceed their goals. We help marketplace sellers, agencies, and aggregators own their outcomes and simplify their success.
2021
Investor and Board Member
2021
We’re Petfolk. And we’re reshaping pet care as we know it.
Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care. When too often the veterinary experience falls short, we’re here to make it better for everyone: pets, their parents, and vets alike.
Our goal is to integrate everything pets and their parents need in their journey — from scheduled on-site care to virtual visits. We believe the easier it is for the parent, the healthier and happier the pet.
On a deeper level, we see ourselves as part of a greater community of people with pets. We share the same values all devoted pet parents do, and we understand the bond between pets and their owners inherently.
Most important, our support is as much for you as it is for your pet. We believe that with the right tools and knowledge, you’re empowered to make the best decisions possible for them.
It’s a journey, and we’ll always be by your side for it.
Show all 11 entries ↓
Investment activity
2017–2022 · 7 investments
Recent (last 2 years)Earlier
