KR

Kara Roell

General Partner of VMG Partners

📍 San Francisco, California, United States🔄 Updated September 2026💼 8 investments📅 19 years investing🗓 Last invested Oct 2019
VC🌍 United States
8
Total investments
1
Early stage
3
Mid stage
2
Late stage
19y
Years active

Portfolio

6 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Founding Board Member
Oct 2019
The Women on Boards Project (WOBP) was created in 2020 by consumer industry leaders to increase the number of women serving on consumer company boards while also expanding diversity including race, ethnicity, age, socio-economic status, and sexual orientation, gender fluidity. The Project is inspiring a game-changing movement to provide women access to seats at the board table while working in partnership with a consortium of industry leaders in venture capital and private equity to diversify their respective boards portfolios.
Board Member
Nov 2015
Lantana Foods has been a leader in the plant forward food category since it's founding in 2011. Whether you crave a unique twist on a carrot, a guilt free way to eat chocolate, an adventurous take on black beans, or a spicy salsa, Lantana has something for you. Find all our hummus, dip, and salsa products in the deli section of stores across the country.
Board Member
May 2015
We’re a superfood company that believes better health will build a stronger society. Better health starts with the right ingredients, which is why the first one in all of our products is a superfood – the most nourishing food on the planet. Our products combine these powerful ingredients in a way that tastes awesome and actually fits into the pace of real life. After all, healthy food can’t do its job if you don’t actually eat it. Find Health Warrior products in Whole Foods Market, Sprouts, Target, Giant, Stop & Shop, Wegmans, Safeway, Albertsons, Earth Fare, Vitamin Cottage, Fairway, Market Basket, Giant Eagle, Hy-Vee, independent natural grocers, or online on Amazon.com or HealthWarrior.com.
Board Member
Mar 2015
Quest Nutrition is the #1 protein bar brand in the country. Our mission - To make the foods you crave work for you, not against you. Our purpose - To support people on their personal Quest. With these two ultimate goals driving us forward, we face challenging and rewarding opportunities each day where we embrace disruptive innovation, creativity and passion with enthusiasm. Here at Quest, we are never satisfied with the status quo. We understand that teamwork is the cornerstone for success, exhibit unwavering integrity and passionately believe in our products and brand. To join us #onaquest, apply directly to Quest Careers (Careers@questnutrition.com). For all submissions, please attach your cover letter and resume.
Board Member
2008
KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around! We're looking for passionate, conscious collaborators to help us meet our goals: to inspire kindness, with one tasty snack (and good act) at a time. If that's you, check out our open positions: http://kindsnacks.submit4jobs.com/
Board Member
2007
We’re Colorescience, and we know healthy skin. From sunlight, to pollution, to free radicals, we believe in going way beyond UV. We’re obsessively overprotective about preventing skin damage. And that’s exactly why physicians love us. We know skincare innovation. We believe skincare battles are best won before they are fought. Because investing in scientific innovation now, means we won’t have to pay the price for free radicals later. We know sun protection. When it comes to sunscreen, we believe it should be a purely physical relationship—not a chemical one. Because the best defense is a mineral suncare offense.
Experience · 10 entries
All (10)
Investments (8)
Founder (1)
Board (8)
2019
Founding Board Member
Oct 2019
The Women on Boards Project (WOBP) was created in 2020 by consumer industry leaders to increase the number of women serving on consumer company boards while also expanding diversity including race, ethnicity, age, socio-economic status, and sexual orientation, gender fluidity. The Project is inspiring a game-changing movement to provide women access to seats at the board table while working in partnership with a consortium of industry leaders in venture capital and private equity to diversify their respective boards portfolios.
2015
Board Member
Nov 2015
Lantana Foods has been a leader in the plant forward food category since it's founding in 2011. Whether you crave a unique twist on a carrot, a guilt free way to eat chocolate, an adventurous take on black beans, or a spicy salsa, Lantana has something for you. Find all our hummus, dip, and salsa products in the deli section of stores across the country.
Board Member
May 2015
We’re a superfood company that believes better health will build a stronger society. Better health starts with the right ingredients, which is why the first one in all of our products is a superfood – the most nourishing food on the planet. Our products combine these powerful ingredients in a way that tastes awesome and actually fits into the pace of real life. After all, healthy food can’t do its job if you don’t actually eat it. Find Health Warrior products in Whole Foods Market, Sprouts, Target, Giant, Stop & Shop, Wegmans, Safeway, Albertsons, Earth Fare, Vitamin Cottage, Fairway, Market Basket, Giant Eagle, Hy-Vee, independent natural grocers, or online on Amazon.com or HealthWarrior.com.
Board Member
Mar 2015
Quest Nutrition is the #1 protein bar brand in the country. Our mission - To make the foods you crave work for you, not against you. Our purpose - To support people on their personal Quest. With these two ultimate goals driving us forward, we face challenging and rewarding opportunities each day where we embrace disruptive innovation, creativity and passion with enthusiasm. Here at Quest, we are never satisfied with the status quo. We understand that teamwork is the cornerstone for success, exhibit unwavering integrity and passionately believe in our products and brand. To join us #onaquest, apply directly to Quest Careers (Careers@questnutrition.com). For all submissions, please attach your cover letter and resume.
2014
Board Member
Dec 2014
At Vermont Smoke & Cure, we have been consciously crafting delicious smoked meats and meat snacks since 1962. We combine premium hand cut meats with simple ingredients to create the finest flavor in every bite. Tastes right because it’s made right.
Show all 10 entries ↓
Investment activity
2007–2019 · 8 investments
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