Justin Dignelli

FCTRY LAb is a venture backed, tech-enabled footwear prototyping lab, democratizing footwear development and innovation for brands, athletes and influencers. It is helping to disrupt the economic monopoly of large sneaker brands while providing domestic speed to market in an environment constrained by overseas supply chain delays. FCTRY LAbs investors include a diverse group of venture capital firms, top professional athletes and a myriad of pedigreed angel investors. Investors include the Co-Founder of Tinder (via Time Zero Capital), Co-Founder of WeWork, the West Coast Head of Warburg Pincus, and a consortium of NBA & NFL stars via Chicago based Aurelien Capital. Venture capital investment was led by the LA-based, Pay-Pal-backed Slauson & Co, with additional investment from Relay Ventures, Elysian Park Ventures (the private investment arm of the Los Angeles Dodgers ownership group), Level One Fund & Fog City Capital among others.

Simstra helps enterprise software companies build and operate modern go-to-market (GTM) strategies. We specialize in creating hybrid GTM approaches that combine traditional sales with product-led growth, drawing from our leadership experience at companies like MongoDB and Datadog. Our expertise focuses on technical products including cloud infrastructure, developer tools, data platforms, and AI/ML solutions. We guide companies through GTM transformations, channel optimization, and scaling challenges with a structured approach spanning strategy, execution, and change management. Founded by former GTM leaders who scaled successful PLG and enterprise motions, we partner with growth-stage companies to design and implement GTM capabilities that drive efficient customer acquisition and expansion across multiple channels.

FCTRY LAb is a venture backed, tech-enabled footwear prototyping lab, democratizing footwear development and innovation for brands, athletes and influencers. It is helping to disrupt the economic monopoly of large sneaker brands while providing domestic speed to market in an environment constrained by overseas supply chain delays. FCTRY LAbs investors include a diverse group of venture capital firms, top professional athletes and a myriad of pedigreed angel investors. Investors include the Co-Founder of Tinder (via Time Zero Capital), Co-Founder of WeWork, the West Coast Head of Warburg Pincus, and a consortium of NBA & NFL stars via Chicago based Aurelien Capital. Venture capital investment was led by the LA-based, Pay-Pal-backed Slauson & Co, with additional investment from Relay Ventures, Elysian Park Ventures (the private investment arm of the Los Angeles Dodgers ownership group), Level One Fund & Fog City Capital among others.

The fastest-growing enterprise software companies are product-led and seller-accelerated. Pairing the efficiency of product-led growth with the efficacy of enterprise sales requires real-time customer visibility. Pace equips sellers with relevant insights at the right time so they can spend time growing revenue, not combing through dashboards. Convert, retain, and grow customers by prioritizing time and effort on the users who need it most. Proactively uncover opportunities to accelerate revenue without spreadsheets, dashboards, or favors from engineering.

Simstra helps enterprise software companies build and operate modern go-to-market (GTM) strategies. We specialize in creating hybrid GTM approaches that combine traditional sales with product-led growth, drawing from our leadership experience at companies like MongoDB and Datadog. Our expertise focuses on technical products including cloud infrastructure, developer tools, data platforms, and AI/ML solutions. We guide companies through GTM transformations, channel optimization, and scaling challenges with a structured approach spanning strategy, execution, and change management. Founded by former GTM leaders who scaled successful PLG and enterprise motions, we partner with growth-stage companies to design and implement GTM capabilities that drive efficient customer acquisition and expansion across multiple channels.