Julie Ginches

MadConnect is the Intelligent Connectivity Layer (ICL) powering the new era of modern marketing and advertising. Purpose-built to unify fragmented tech stacks, it enables platform-platform connectivity across the MarTech ecosystem within hours - without rebuilding or engineering lift. With native support for Model-Context Protocol (MCP), MadConnect AI-enables existing marketing stacks to immediately deliver agentic automation and intelligent workflows across businesses - securely and at scale. MadConnect Professional Services helps organizations accelerate implementation, refine data strategy, and unlock the full value of their existing marketing and advertising infrastructure. Founded in 2021, MadConnect is a trusted partner to leading agencies, brands, data providers, and platforms. To learn more, visit madconnect.ai.

MadConnect is the Intelligent Connectivity Layer (ICL) powering the new era of modern marketing and advertising. Purpose-built to unify fragmented tech stacks, it enables platform-platform connectivity across the MarTech ecosystem within hours - without rebuilding or engineering lift. With native support for Model-Context Protocol (MCP), MadConnect AI-enables existing marketing stacks to immediately deliver agentic automation and intelligent workflows across businesses - securely and at scale. MadConnect Professional Services helps organizations accelerate implementation, refine data strategy, and unlock the full value of their existing marketing and advertising infrastructure. Founded in 2021, MadConnect is a trusted partner to leading agencies, brands, data providers, and platforms. To learn more, visit madconnect.ai.

Progress Partners is a Boston and New York-based corporate advisory firm that works with buyers and sellers of emerging growth companies to complete M&A or private placement transactions. Our deep industry experience, extensive network, and entrepreneurial backgrounds give us the ability to help our clients build and realize superior value. We specialize in four key sectors in the technology ecosystem. Within each of them, our expertise is derived from years of work as entrepreneurs, operators, investors, and mentors. As licensed investment bankers, that background has led us to approach our role as an intimate extension of our client’s management team. In that effort, we become stronger together. We are proud of our ability to recognize and execute upon the right transaction for a given client, rather than simply to be in pursuit of any deal that can be done. Every client engagement has different functional objectives and requires critical thought, but most often Progress Partners is pursuing one or more of the following missions: 1. Develop and implement strategic plans 2. Grow through acquisition of new customers 3. Obtain investment capital to accelerate growth 4. Realize returns through appropriate exit strategies Across our sector coverage, our impact as advisors originates in our ability to recognize characteristics that are inherent to the strongest companies in the market; products and services built from true market demand that solve critical problems, and are supported by fundamental business models. We succeed when our clients succeed. In order to realize this success we operate with full transparency, ready and willing to deliver frank feedback toward the essence of getting it right every time. Opportunities for Professionals: Please visit https://progresspartners.com/careers/ to learn more.

We Amplify (AMP) Ideas and Incubate (INPUT) to create Sustainable, Growth Companies (OUTPUT) Our Focus is on Incubating and Growing companies in the WEB 3.0 and Next Generation Technology Space

Purpose is an award-winning brand and growth advisory and full-service PR and marketing services firm that serves the worlds most purpose-driven brands and agencies, AI and technology companies, NGOs and trade organizations. We drive awareness, influence, growth, and exits for our commercial clients and help power our non-profit clients important global missions, advancing business and culture. Our AI practice, which is growing rapidly, serves transformational, consumer, enterprise and conversational AI companies and investors like AI.Reverie (acquired) BrightAI, Cognitive Scale (acquired), Monta Vista Capital, Neuralogics, Openstream, and X/Y Retail. Our Brand and Advertising practice services clients like Lowes, Salesforce, Reach Mobile, Quan Media Group, WPP, AppLovin, Cohora, Connatix, Habu, Jebbit, Reset Digital, Kiswe, SafeGuard Privacy, StackAdapt, XR and Wurl. Our growing PurposeTech (Climatetech, Healthtech and Pharmatech and News and Disinformationtech) practice serves clients like GARI and our partner, Molly Wood Media, HealthChampion, HealthClicks, PersonalRX and Ad Fontes Media. Our NGO and trade organization work spans BRIDGE, Civics Unplugged, Global Adaptation and Resilience Investor Working Group (GARI), Gun Safety Alliance, International Panel on the Information Environment (IPIE), "The Pope is Hope" campaign, Together for Safer Roads, The Trust Project, USAFacts, and several advertising trade organizations, including DMA, DAA, IAB, IAPP, NAI, and OAAA. Notable client mergers, acquisitions and IPOs have included Ad-Lib.io to Smartly.io, AdColony to Opera Mediaworks and Digital Turbine, CognitiveScale to Tecnotree, Connatix and JW Player, Habu to Liveramp, TVSquared to Innovid and The Trade Desks IPO.

eXelate, a Nielsen® company, is the leading provider of data technology powering the digital marketing ecosystem. Our customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelate’s data marketplace is the largest 3rd-party cross-device data set in the world with over 5B unique users and devices. eXelate was acquired by Nielsen in March of 2015. Nielsen brings to bear the market’s most powerful proprietary data assets, and together we are not only helping the world’s biggest brands make better and faster marketing and media decisions, we are permanently disrupting the landscape of audience measurement. For more information, please visit exelate.com and nielsen.com, or follow us @eXelate and @Nielsen