James Sampson

A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.

A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.

TAPPP is a technology and marketing company that helps media, consumer products, and sports wagering clients drive customer acquisitions, transactions, engagement, and retention through products and services offered on-screen, at events, and in-store with a business focus built on our Interactive Gaming, Betting & Transaction Platform, offering proprietary, real-time, content-specific viewing experiences across any end-use device and our Distribution & Payments Service Platform, enabling cash and digital transactions for gaming, betting and consumer products merchants. For more information on TAPPP, visit tappp.com.

Flowvisors is an independent media and commerce advisory practice. We advise companies navigating the intersection of digital advertising, retail media, commerce, payments, and AI. Founded by James Sampson, a senior operator with 20+ years of experience building and scaling ad businesses from zero — including $100M+ in revenue, 5 businesses built or scaled, and 3 successful exits. flowvisors.com

A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.

Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone. At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs: Heart We work together as OneGrab to serve communities in Southeast Asia Hunger We work to understand ground truths and drive improvements, big and small Honour We keep our word and steward our resources wisely to build and sustain trust Humility We are a constant work-in-progress, and we never stop learning to get better

A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.